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How to Improve Digital Privacy and Trust Between Consumers and Companies

Retail TouchPoints

the past year was the most active to date for passing state-by-state data privacy laws. is weighing national data privacy and security regulation to help companies keep up with the patchwork of state laws. Instead of a one-sided disclosure, data privacy can and should become more of a dialogue and a choice for consumers.

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Could Data Privacy Be Retail’s New Competitive Differentiator?

Retail TouchPoints

In fact, 90% of consumers say they care about data privacy, while nearly 30% have switched companies and providers over their data policies and data sharing practices, according to research from Cisco. As Privacy Concerns Mount, Transparency and Communication Are Key. Privacy is now part of the marketing mix,” said Kibel.

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Google Agrees to Pay Record $391.5 Million, Adjust Data Collection Policies in 40-State Privacy Settlement

Retail TouchPoints

million privacy settlement , the largest in U.S. The investigation, which was led by Oregon Attorney General Ellen Rosenblum and Nebraska Attorney General Doug Peterson, was opened following a 2018 Associated Press article that examined Google’s Location History and Web & App Activity. Google has agreed to a $391.5

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Join Us At Forrester’s Privacy & Security 2018 Forum

Forrester eCommerce

Those of us who care about cybersecurity and privacy are a special breed. As long as these disciplines have been around, technologies have gotten more complex, threats have gotten more dangerous, and expectations have skyrocketed.

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10 Technology and Social Media Documentaries For Marketers

Kissmetrics

Are you one of those people whose eyes glaze over every time they read about crafting the perfect marketing campaign or embracing technologies? Lo and Behold, Reveries of the Connected World” is a documentary detailing how we became so dependent on technology. It’s about internal guidance, like privacy policies, and ethical standards.

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New Tech Spotlight: Security Technology Takes Center Stage

Forrester eCommerce

Venture capital and private equity spending on security technology reached an all-time high in 2018. Currently, this emerging technology market sector stands at about $31B in total funding.

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Contactless Voice Payment Technology: A Retail Strategy for Bringing Customers Back In-Store

Retail TouchPoints

Voice recognition technology has moved beyond the realm of checking the weather and playing music. Pandemic-fueled digital commerce is rapidly increasing the use of voice recognition technology. With this increasing use of voice technology in smart speakers and devices, voice-activated payments for purchases will continue to surge.