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Close The Gap Between Brand, Customer and Employee Experiences

Forrester eCommerce

Customer experience (CX) has become the number one business priority for marketers. The percentage of European B2C marketers considering improving CX as their company’s top business priority has jumped from 26% in 2019 to 46% in 2020. CMOs are fully aware of the importance of customer data to personalise experiences.

B2C 212
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IRCE 2019 Day 2 Recap

ROI Revolution

IRCE 2019 Day 2 had a lot of great content on AI, personalization, and improving customer experiences. As the CEO & Founder of Framebridge, Susan Tynan has learned tons of lessons on how to deliver great, focused customer experiences. One lesson was that business pressures always conspire against the customer.

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Turning Retail Losses into Profits

Retail TouchPoints

In 2019, it declined to 6.7% The Customer at the Center Using predictive analytics for decision-making is one strategy merchants can adopt to enhance profitability. Simply reviewing historical and present sales data won’t cut it. Despite the appeal and growth of ecommerce, retail profitability has been on a decline.

Retail 245
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Retail Ecommerce Ventures Acquires Stein Mart for $6.02 Million

Retail TouchPoints

The deal includes the Stein Mart nameplate as well as its private label brands, domain names, social media assets and customer data from Hilco Streambank, an IP advisory firm that had been marketing the assets. REV acquired the intellectual property of Stein Mart for $6.02 REV has been on a retailer buying spree in the past year.

eCommerce 175
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July 2019 Monthly Marketing Recap

ROI Revolution

Last month , we covered marketing news like IRCE 2019, exciting campaigns we saw in June, and recent innovative augmented reality (AR) use cases. Before that , we learned about Google Marketing Live 2019 , the anniversary of GDPR and what it meant for collecting customer data , how marketers are using artificial intelligence, and more. .

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Hot Ecommerce Trends For Summer 2019

ecomdash

We’ve outlined some summer 2019 hot ecommerce trends you need to know about. Below are six of the most important trends for ecommerce business owners to consider for summer 2019. #1 They can handle just about any type of customer interactions, from inquiries to product recommendations. We’re here to help you out! The Takeaway.

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Strategies for Retailers to Weather the Storm this Hurricane Season

Retail TouchPoints

According to the Uptime Institute’s 2022 Outage Analysis, more than 60% of outages reported in the time covered resulted in at least $100,000 in total losses, up from 39% in 2019. Disaster avoidance software : Many stores that are part of larger retail chains operate without on-site IT support staff.