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Holiday 2020 Kicks Off

Forrester eCommerce

It’s Amazon Prime Day and Big Billion Days week — a fitting time to kick off Holiday 2020 and Forrester’s annual holiday prep blog series.

Events 278
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Best Platform to Sell Online in 2020: An In-Depth Analysis

Ecommerce Platforms

Here's our analysis of the Shopify ecommerce platform that helped us establish Shopify as the best overall way to sell online: Pricing: The standard pricing plans for Shopify are as follows: Shopify Lite – $9 per month for Shopify Buy buttons to place on your other websites and blogs. Of those themes, 64 of them are paid and 9 are free.

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Introducing The Forrester New Wave™: Influencer Marketing Solutions, Q2 2020

Forrester eCommerce

Our latest evaluation, “The Forrester New Wave™: Influencer Marketing Solutions, Q2 2020,” published today. Here’s what you should know about the space and the analysis: Temperature’s high. More than a hundred vendors in the market became 47 in our New Tech, which became 12 in the Wave.

Marketing 276
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Forecasting In Uncertainty: US Q1 2020 Data Shows 4.8% Drop In US GDP, 7.1% Fall In US Tech Investment

Forrester eCommerce

US economic growth slowed more sharply in Q1 2020 than we had anticipated, down 4.8% The US Bureau of Economic Analysis’ Q1 2020 GDP report released this morning, Gross Domestic Product, 1st Quarter 2020 (Advance Estimate), also showed big drops in durable goods consumption, such as autos […].

Customer 235
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Forecasting In Uncertainty: Q2 2020 US GDP Report Reveals Negative Surprises For US Economy But Positives For US Tech Market

Forrester eCommerce

Bureau of Economic Analysis (BEA) released its Q2 2020 report on the US economy in the midst of the pandemic recession (see Gross Domestic Product, 2nd Quarter 2020 (Advance Estimate) and Annual Update). The economic damage was even worse than we or other forecasters had projected.

Marketing 217
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Singles’ Day Analysis 2022

Dynamic Action

The Markdowns Taken US retailers took a more conservative approach with the number of products discounted this year compared to 2019 and 2020. Further analysis in the region reveals a 2% increase in the number of products available across the mass retailers analyzed. Year US Avg Disc. Proportion US Avg Disc. Depth UK Avg Disc.

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Post-Pandemic Media Consumption: Online Streaming Accelerates A New Content Experience

Forrester eCommerce

TV/video streaming services touted exclusive content and low prices to lure viewers, and by June 2020, 48% of US online adults had subscribed to at least one streaming service. Our multimodal consumer analysis shows […].

Consumer 461