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How UX Increased This Fashion Brand’s Conversions by 60%

Groove

Cutter & Buck is an active lifestyle fashion brand with a focus on both D2C and B2B merchandising. Comparing October 2020 to October 2021, Cutter & Buck saw an increase in nearly every KPI that they track. After completing that migration in 2017, our team supported and optimized Cutter & Buck's website.

Fashion 370
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French Contemporary Fashion Brand Brings Rental Service to U.S.

Retail TouchPoints

Following the early 2020 launch of its clothing rental service in France, ba & sh has expanded Borrow on Ba-sh.com to the U.S. The service is powered by B2B rental technology platform CaaStle. Consumers can directly search the Borrow collection or discover items available for rental browsing the website.

Fashion 240
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Sephora, Poshmark, REI Double Down on Sustainability Efforts for Earth Month

Retail TouchPoints

REI and Trex have worked together since 2020 to divert plastic film waste from the retailer’s stores and fulfillment centers, using it to make Trex’s eco-friendly composite decking. Poshmark will contribute 10% of the net gross merchandise value from each show to support tree planting projects with Veritree.

Outdoor 216
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Top Customer-Driven B2B eCommerce Trends

GetElastic

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features.

B2B 146
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November 2020 COVID-19 + Ecommerce Update

ROI Revolution

Published December 9, 2020. Black Friday 2020 foot traffic declined by 52% year-over-year, while Thanksgiving declined 95%. COVID-19 + ecommerce: B2B stats. When it comes to B2B marketplaces, 89% are buying at least the same amount or significantly more. B2B ecommerce sales have grown from $1.1 Bloomberg ).

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Website Migration: From Magento To BigCommerce

Groove

The company hosted their eCommerce store on Magento 1, but Magento ended support for Magento 1 in June 2020. Before & After: B2B eCommerce Store Moves From Magento To BigCommerce. Pop-Up Fashion Shop Amid The Height of COVID-19. The Problem. That’s when the Groove Commerce team stepped in to help.

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September 2021 COVID-19 + Ecommerce News Roundup

ROI Revolution

to approach $53 million in 2020 – an unprecedented $6.6 In 2020, consumers spent $115 billion on furniture & bedding, adding up to a modest 0.6% How B2Bs have changed their digital ad strategy in light of COVID-19. US digital ad spend for B2B grew 32.5% growth estimate from August 2020. billion in 2020.