Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Retail TouchPoints

AUGUST 24, 2021

The ecommerce market experienced a sharp decline in Q2, with conversion rates decreasing by 1.9%. Will the market bounce back? 2020’s weekend saw okay results , but in all, the season’s sales spikes ebbed and flowed in unconventional ways. What we can expect, and how it will deviate from the “usual.”.

Retail 264

Retail Definition Magazine Supplies 264

ROI Revolution

JUNE 17, 2022

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. In 2022, around $39 will be spent on search advertising per internet user.

PPC 78

PPC Mobile Social Media Search Marketing 78

Retail TouchPoints

APRIL 28, 2021

Our NetElixir team forecasts ecommerce sales will see a minimum of a 30% year-over-year increase on what was an incredible 2020 sales base. With time still left for marketers to plan ahead, let’s explore the three key behavioral buying shifts that we anticipate: 1. We are experiencing market rebounds across categories.

Jewelry 158

Jewelry Gifts Fashion Mobile 158

Profitero

JANUARY 28, 2021

There are eerie similarities to many of the growth inhibitors faced in early stage search marketing, albeit with some new twists. Solving for both could give retail an opportunity to take search marketing to heights that Google can’t. At the close of 2020, prices were still up by 1.6%. Excerpted from Forbes.

eCommerce Analytics 78

eCommerce Analytics eCommerce Retail Search Marketing 78

ROI Revolution

MAY 9, 2022

As the ecommerce landscape becomes increasingly competitive, personalized marketing is surging as a key way to increase customer acquisition and retention. We conducted a survey of over 170 digital marketing professionals from a wide range of industries and business types to help you navigate the tumultuous ecommerce landscape.

Food and Beverages 78

Food and Beverages eCommerce Customer Social Media 78

Retail TouchPoints

SEPTEMBER 23, 2021

As SEOs [search engine optimizers], any heavy lifting we can do to clear a path for our clients toward success in the holiday shopping season will be especially welcome in 2021. Market trends indicate that a powerful three-point strategy for you to bring to the brands you promote is: Inspire, Deliver, Sustain. Department of Commerce.

SEO 263

SEO Gifts Shipping Costs Beauty and Health 263

ROI Revolution

MAY 23, 2022

To give you insights into the video advertising landscape, we conducted a survey of over 170 digital marketing professionals from a wide range of industries and business. In this article, dive into the data behind video advertising for ecommerce and how your brand can leverage different channels for profitable growth. of doers, 39.5%

Social Media 78

Social Media eCommerce White Paper Mobile 78

ROI Revolution

FEBRUARY 1, 2021

Understanding your customer’s journey across different networks, campaigns, and ads has never been more vital, especially following the ecommerce boom of 2020. 80% of people say they switch between online search and video when researching products to buy. Eager to opt-in or think this sounds great?

Search Marketing 78

Search Marketing Games Channel Marketing 78

ROI Revolution

AUGUST 5, 2021

Unpredictable shopping habits and behaviors, the ever-present dangers of another pandemic wave, and the volatility of a market that soared unexpectedly last year will make this shopping season a time of ecommerce instability. Claim your copy so you can profit off of this channel’s meteoric rise. Tips for Getting Started.

eCommerce Marketing 78

eCommerce Marketing Marketing eCommerce Gifts 78

Inflow Insights

JANUARY 21, 2022

Editor’s note: This article was originally published in 2020. In this blog, we’ll give you our honest take — based on more than a decade of eCommerce digital marketing experience — on whether you should use this software or invest in a human expert to manage your campaigns. Get ready to learn: What PPC management software tools are.

PPC 110

PPC Management eCommerce Recommendation 110

ROI Revolution

OCTOBER 12, 2021

From how early consumers start shopping to what methods of buying they’ll expect your brand to provide, most of the basic fundamentals that marketers use to build a holiday strategy are up in the air yet again. Channel: Paid Search Advertising (YouTube and Display). Channel: Paid Search Advertising.

eCommerce 78

eCommerce Apparel Toys Channel 78

ROI Revolution

SEPTEMBER 7, 2021

Many brands count on holiday seasonality to meet their overall business goals, which is all the more reason to ensure that all of your digital marketing efforts are based on a strong website foundation. Gift guides can be used across a variety of channels, including email, organic, and paid search. September 7.

eCommerce 147

eCommerce Gifts Shipping Costs Shipping 147

ROI Revolution

NOVEMBER 2, 2021

Suppliers will face an additional $12 billion in manufacturing costs in 2021 over 2020 ( Salesforce ). increase over 2020. YoY in 2020 in light of the COVID-19 pandemic, with ecommerce as a whole surging from $140.28 In light of the pandemic, online ratings rose 87% in December 2020 over December 2019. billion to $185.88

eCommerce 144

eCommerce Gifts Shipping Costs SEO 144

ROI Revolution

DECEMBER 16, 2021

The ecommerce landscape experienced a multitude of changes over the course of 2020 and 2021, and Q4 of this year was no exception. As we prepare to exit the turmoil of the past two years to enter 2022, let’s take a look at how this year ended with the top digital marketing news of Q4 2021. Business being good isn’t always a good thing.

eCommerce 88

eCommerce Social Media PayPal Supplies 88

ROI Revolution

JULY 6, 2021

As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. Claim your copy so you can profit off of this channel’s meteoric rise. Summer may be in full swing, but now is the time to start thinking about your holiday marketing strategy. 49% of U.S.

eCommerce 78

eCommerce Consumer Marketing Shipping 78

ROI Revolution

JUNE 29, 2021

As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. Claim your copy so you can profit off of this channel’s meteoric rise. 2020 holiday shopping ecommerce: Where are we coming from? See our Cyber Week 2020 recap post for more. June 29 update.

eCommerce 78

eCommerce Events Blog Channel 78

ROI Revolution

MARCH 11, 2021

The unexpected onset of COVID-19 brought unparalleled growth for paid search revenue and spend in 2020, obliterating all previous projections and turning the world upside down for digital advertisers. Q2 2020 brought a 101.3% That number was even more drastic for mobile revenue in particular, which surged 93% since Q2 2020.

eCommerce 78

eCommerce Mobile Consumer Download 78

ROI Revolution

DECEMBER 16, 2021

Published December 16, 2021 The ecommerce landscape experienced a multitude of changes over the course of 2020 and 2021, and Q4 of this year was no exception. As we prepare to exit the turmoil of the past two years to enter 2022, let’s take a look at how this year ended with the top digital marketing news of Q4 2021. RetailDive).

eCommerce 78

eCommerce Social Media PayPal Consumer 78

ROI Revolution

AUGUST 3, 2021

As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. Claim your copy so you can profit off of this channel’s meteoric rise. Blast from the past: Our 2020 Holiday Guide. Did anyone say they want to go back to 2020? 49% of U.S. June 29 update.

eCommerce 78

eCommerce Gifts Shipping Supplies 78

ROI Revolution

OCTOBER 5, 2021

Additionally, rushed deployments don’t just impact the organic channel but can also create problems for paid ads and overall user experience. In light of the pandemic, online ratings rose 87% in December 2020 over December 2019. Gift guides can be used across a variety of channels, including email, organic, and paid search.

eCommerce 120

eCommerce Gifts Shipping Costs SEO 120

ROI Revolution

APRIL 12, 2022

That’s why we surveyed 170+ digital marketing professionals from brands and retailers in a wide range of industries and business types to determine the top trends, initiatives, and concerns for marketers this year. In this article, dive into the top 5 digital marketing initiatives that brands are focusing on in 2022.

Marketing 172

Marketing Social Media White Paper SEO 172

ROI Revolution

AUGUST 24, 2021

In late April 2020, Google announced the expansion of the Surfaces across Google program in an effort to grow free organic traffic to advertisers’ sites. As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. Published August 24, 2021. Free Listings: 539 million.

Electronics 109

Electronics Article Accessories Apparel 109

ROI Revolution

DECEMBER 2, 2021

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. billion in 2021 after growing $9 billion in 2020. Business being good isn’t always a good thing. billion for the second year in a row.

eCommerce 78

eCommerce Shipping Costs Gifts Social Media 78

ROI Revolution

DECEMBER 14, 2021

This year, as shoppers increasingly feel comfortable with in-person shopping, in-store shopping was up 48% over 2020. That means consumers started their holiday shopping earlier than ever – so it comes as no surprise that we’re $19 billion further ahead in spending compared to this point in 2020. December 2. billion in revenue.

eCommerce 78

eCommerce Shipping Costs Gifts Social Media 78

Kissmetrics

AUGUST 18, 2020

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . PPC is an exciting type of digital marketing because you can quickly and directly evaluate your investment return. Neil Patel Digital — Best data-driven multi-channel PPC agency. Paid advertising offers a 200% ROI.

PPC 313

PPC Social Media Multi-channel Mobile 313

ROI Revolution

MARCH 8, 2018

In Part One of this topic , we covered three key trends in paid search marketing: mobile, attribution, and AI/Machine Learning. The Meteoric Rise of Voice Search. In 2017, 20% of all search occurred via voice search rather than a typed query. And based on our client data, those searches are converting.

Search Marketing 60

Search Marketing Marketing PPC Social Media 60

ROI Revolution

JULY 31, 2023

Timeline for Your Holiday Ecommerce Strategy From strategizing in September to decking the halls in December, the holiday season is a wild ride for digital marketers. Timeline for Your Holiday Ecommerce Strategy From strategizing in September to decking the halls in December, the holiday season is a wild ride for digital marketers.

eCommerce 78

eCommerce Shipping Costs Gifts Payments 78

ROI Revolution

JULY 8, 2020

Published July 10, 2020. How Coronavirus Is Impacting Ecommerce [July 2020]. COVID-19 & Google Smart Shopping: Optimizing in a Dynamic Market. Infographic] Amazon Prime Day 2020. June 2020 Social Media Water Cooler: Facebook, TikTok, & Pinterest. Walmart and Shopify Partner in Channel Expansion Effort.

Document 131

Document Merchant Services Small Business Retail Social Media 131

ROI Revolution

MAY 20, 2020

Published May 20, 2020. If you’ve been acclimated with Google Ads and Microsoft Ads for the last 10 weeks or longer, you’ve likely noticed COVID-19’s impact on ecommerce search interests, buyer habits, and overall performance, regardless of industry. COVID-19 and Ecommerce: Amazon, Paid Search & Social, and Industry Impacts.

PPC 144

PPC Mobile B2B Shipping Costs 144

ROI Revolution

DECEMBER 10, 2019

It’s been a year of tremendous change for digital marketers (as always) as trends like machine learning & artificial intelligence (AI) continue to take off, digital advertising outpaces traditional channels, and mobile growth continues to crush records. Top 6 2019 Digital Marketing Trends for Growing Brands.

Blog 88

Blog Marketing SEO Article 88

Kissmetrics

JUNE 22, 2021

Content marketing is powerful, but it’s also hugely competitive. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different.

Marketing 350

Marketing Social Media Blog SEO 350

Kibo

MARCH 29, 2021

More than ever consumers expect shopper experiences that are seamless across all channels. And in 2021, consumers expect those channels to service them anywhere and anytime. Because omnichannel retail environments were composed of stand-alone systems, commerce became a tangled web of uncoupled channels and ramrodded integrations.

Merchant Services 118

Merchant Services Order Fulfillment Omnichannel Customer Experience 118

eCommerce CEO

DECEMBER 2, 2018

This article gives a step by step guide on how to find a niche market. Marketing potential. Don’t get caught in an over-saturated niche/market. You can also use this search market research tool and use a repeatable process to understand the realistic rank potential of your target keywords. Kurt Elster.

eCommerce 103

eCommerce Beauty and Health Vend Social Media 103

ROI Revolution

DECEMBER 3, 2020

Published March 12, 2020. Last updated December 3, 2020. Cyber Monday 2020 was projected to bring more online revenue than ever due to the pandemic. billion on Cyber Monday 2020, making it shatter previous online shopping records. For the first time ever, more than a quarter of holiday sales will occur online in 2020.

eCommerce 156

eCommerce Social Media Payment Services Small Business Retail 156

ROI Revolution

OCTOBER 1, 2020

Published March 12, 2020. Last updated October 1, 2020. Our Amazon Prime Day 2020 Prep video series covers everything brands need to know to navigate the “new normal” for Prime Day. Consumers spent nearly $212 billion on ecommerce between April and June 2020 according to new data from the US Department of Commerce.

eCommerce 193

eCommerce Payment Services Merchant Services Small Business Retail 193

ROI Revolution

NOVEMBER 4, 2020

Published March 12, 2020. Last updated November 4, 2020. Many marketing experts expected social media usage to soar over the course of the pandemic due to stay-at-home mandates and people spending more time isolated. million social media users in 2020, and that number is expected to grow to 226 million by 2024.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158