How ThriftBooks Flipped the Script on Book Resale by Focusing on Community Instead of Price
Retail TouchPoints
JUNE 30, 2023
He settled on books for the simple reason that “there are more items in the book category than there are items in any other category by far,” as he explained in a 1997 interview (way back when he still had hair). Bezos was right, and his online bookstore was a success (to put it mildly), but this isn’t a story about Amazon.
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