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Top Omnichannel Survey Takeaways: RTP Editors Weigh In

RTP blog

However, the word still conveys an important truth: retailers must take every action possible to maximize customer engagement opportunities across both traditional and emerging channels. It’s definitely about time the vast majority of retailers were focused on the customer, with data as a backup.

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Editors Share Top Takeaways From #RIC18

RTP blog

Debbie Hauss, Editor-in-Chief: The Retail Innovation Conference confirms the importance of bringing together retail executives with different titles and responsibilities, representing different types of retail segments. It was about all the elements, visible and hidden, that go into creating a really inviting retail experience.

Fashion 150
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What Drives Store Ops Success? RTP Editors Weigh In

RTP blog

On top of the basics that have always been part of store operations, today’s stores now must offer online-level convenience, seamless channel integration and unique customer experiences. In this week’s Editor Q&A, the RTP team shares top takeaways, impressions and reactions from the 2018 Store Operations Survey.

Mobile 150
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Brands and Consumers: How TikTok is Changing the Dynamics

Retail TouchPoints

Well, the video sharing app is rapidly changing the face of discovery opportunities and influencer marketing, and instantly improves the customer experience in the world of cross-channel retailing. Then, go into TikTok’s video editor and press the plus icon at the bottom of the screen to scroll through what songs are trending.

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New Automation Editor: More Power to Personalize Your Messages

Omnisend

Companies today are in a constant battle for consumers’ attention—but getting that attention isn’t easy. As consumers are increasingly being exposed to generic marketing and distraction only a fingertip away, marketers need to find ways to stand out and from the crowd and provide relevant, personalized and attention-grabbing messaging.

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Seen and Heard at #NRF2024: 5 Trends from the Big Show

Retail TouchPoints

It was the growth of what we first called multi-channel, which then became omnichannel, and then we saw the growth of the brands born on the internet.” Is the digitization of in-store experiences driving a context collapse for consumers? The top five themes include: 1. Michelle Gass, President of Levi Strauss & Co.,

ACH 277
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Top 2020 Retail Challenges and How To Future-Proof for 2021

Retail TouchPoints

According to Bazaarvoice, 81% of consumers planned to purchase holiday gifts this year, with 61% stating they would spend the same as last year. Challenge 2: Consumer Confidence — Slow to Recover. The influence of consumer confidence on retail sales cannot be overstated.

Retail 279