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ICSC Research: New Store Openings Boost Online Sales 6.9%

Retail TouchPoints

The latest study shows that a new store opening boosts online sales in the trade area surrounding that store by an average of 6.9% in the immediate weeks following the opening; conversely, closing stores has an even greater negative impact on retailer performance, resulting in an 11.5% drop in sales on average.

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Why Uncommon Corporate Partnerships are a Must in 2024 (and How to Make Them a Reality)

Retail TouchPoints

Despite Tightening Wallets, Select Brands Flourish As spend growth softened in the second half of 2023 across discretionary categories and companies geared toward more price-conscious consumers flourished, opportunities presented themselves for brands that kept an open mind. However, not all customers behave the same.

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Ralph Lauren to Open 250 Stores Over the Next Three Years

Retail TouchPoints

While 63% of the company’s business is derived through direct-to-consumer channels and 26% is credited to digital commerce, Ralph Lauren has “reduced brand dilution distribution” since 2018, according to Patrice Louvet, President and CEO of the company. The brand has exited two-thirds of its department store presence in the U.S.

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The Average CMO Tenure is at its Lowest Level in More Than a Decade: What Should Retail and CPG Brands Know?

Retail TouchPoints

Executives in this role are caught in a whirlwind of balancing investments with rapidly evolving consumer touch points, staying afloat amidst a sea of trends, strategies and tactics. Authenticity resonates with teams and consumers alike. The pace and complexity are why many CMOs are finding their roles untenable.

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Department store quarterly performance: Better isn’t the same as good

Steve Dennis

Last week we had five major department stores report their quarterly earnings: Macy’s , Kohl’s , Nordstrom , Dillard’s and JCPenney. The main reason is that department stores failed to innovate. So, in the meantime, there is simply too much supply chasing contracting consumer demand.

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How Natori Used AI to Sharpen Retargeting and Achieve a 943% ROAS

Retail TouchPoints

He compared the level of interest of a consumer who had simply seen a Natori ad on social media to one who had “gone to the website, added something to their bag and abandoned the cart. That’s much more useful [data] than the first consumer. We aren’t blindly retargeting every user,” said Natori.

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4 Ways Anthropologie is Building Brand Loyalty While Acquiring New, Younger Customers

Retail TouchPoints

While Urban Outfitters ’ assortment is designed for consumers in their teens and early 20s, Anthropologie provides a destination for consumers’ “next generation of life,” when they’re starting careers and families, according to Chief Marketing Officer Elizabeth Preis. Media and print tell a different story,” Preis said. “We

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