ICSC Research: New Store Openings Boost Online Sales 6.9%
Retail TouchPoints
DECEMBER 14, 2023
The latest study shows that a new store opening boosts online sales in the trade area surrounding that store by an average of 6.9% in the immediate weeks following the opening; conversely, closing stores has an even greater negative impact on retailer performance, resulting in an 11.5% drop in sales on average.
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