Retail TouchPoints

FEBRUARY 25, 2022

In today’s world brands need to be omnipresent, having digital footprints across several channels. A recent study found that 68% of Gen Z shoppers planned to use non-traditional channels for Black Friday and Christmas shopping, with Instagram (47%) taking the lead as a holiday shopping platform. Retailers Going Live.

Social Media 301

Social Media Retail Events Channel 301

Retail TouchPoints

AUGUST 23, 2023

Consumers expect a seamless interaction with a brand when and where they want it. In its stores, only one sample of each clothing item is displayed, and consumers use QR codes in the app to request a specific size be sent to fitting rooms or to the counter for purchase. Loyalty must adjust to meet those evolving consumer expectations.

Travel 198

Travel Clothing Technology Customer Loyalty 198

Pivotree Blog

OCTOBER 17, 2022

As consumers, we all understand the drive to find products that meet our needs. If you haven’t had a chance, we recommend going back to read it.). When you present them with personalized recommendations, they learn to trust. . 5: Make Social Channels a Priority. 6: Optimize Product Recommendations.

Channel 98

Channel Customer eCommerce SEO 98

Retail TouchPoints

OCTOBER 25, 2023

The most effective influencers must have relatability — and when it comes to sharing their authentic lifestyles, micro-influencers are a key, yet often overlooked channel for advertising spend. Brands partnering with deal-centric influencers can therefore get their product in front of consumers who may not be looking for it directly.

Social Media 278

Social Media Travel Apparel Clothing 278

Retail TouchPoints

JANUARY 19, 2023

A combination of video stream, entertainment and real-time group chat, livestream shopping is a part of the much broader social commerce industry, which is currently $492 billion in size and expected to grow 3X as fast as traditional ecommerce, according to Jill Standish, Global Lead for Accenture’s Retail Industry Practice.

Social Media 272

Social Media X-cart Consumer Events 272

365 Retail

JUNE 22, 2023

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

Consumer 96

Consumer Retail PPC Social Media 96

Kissmetrics

JANUARY 26, 2021

Once solely a tool for dedicated gamers, it is now a popular base for a diverse range of groups, including influencers and hobbyists. As the founders themselves say, Discord is used by various groups, including study groups, art communities, and hikers. You’ll find this feature in the voice channel. Rule screening.

Channel 316

Channel Games Download Social Media 316

Retail TouchPoints

NOVEMBER 10, 2022

There are a lot of theories about how inflation, supply chain constraints and other dynamics will impact consumer behaviors. eBay Ads recently surveyed both groups to understand the trending themes among 2,000 online shoppers in the U.S. For some consumers, holiday shopping isn’t simply on their radar right now. ”

Gifts 249

Gifts Social Media Shipping Costs Consumer 249

Retail TouchPoints

JULY 24, 2023

According to The Small Business Blog , emails are an effective marketing channel because most U.S. consumers have at least one email account, with the average addresses per person totaling 2.5. Yet despite the proliferation of this channel, the average consumer receives an average of 121 emails with at least 56.6%

Small Business Retail 220

Small Business Retail Marketing Retail Social Media 220

ChannelAdvisor

NOVEMBER 8, 2023

What do consumers want? Our 2023 Online Consumer Behavior Global Report covers the trends shaping global e-commerce today with survey findings (in partnership with Dynata) from over 6,000 consumers worldwide. Consumer electronics buyers are the most savvy shoppers, as an astounding 91% visit two or more sites before purchase.

Consumer 52

Consumer eCommerce Consumer Electronics Multichannel 52

Retail TouchPoints

OCTOBER 3, 2023

Wine Insider marks the second acquisition for Full Glass following the purchase of the DTC operating assets of wine and lifestyle brand Winc.com from Amass Brands Group. Amoroso previously served as President of DTC at DRINKS. ” . ”

eCommerce 147

eCommerce Multi-channel Shopify Technology 147

Retail TouchPoints

AUGUST 15, 2022

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Collect and Leverage First-Party Data .

Customer Loyalty 200

Customer Loyalty Customer Retail Shipping Costs 200

Retail TouchPoints

FEBRUARY 7, 2023

Higher-income consumers are less impacted by inflation and, while aware of higher food, home and transportation costs, still have the funds to drive luxury sales and luxury growth,” said Marie Driscoll, Managing Director, Luxury and Retail at Coresight Research in an interview with Retail TouchPoints.

Payments 282

Payments Omnichannel Payment Services Consumer 282

Fabric

DECEMBER 15, 2023

Navigating consumer habits in the instant gratification economy Lori and Jon kicked off the event by discussing the shift in consumer habits and the rise of the instant gratification economy. They emphasized the need for retailers to adapt to changing consumer expectations throughout the entire shopping journey.

eCommerce 130

eCommerce Omnichannel Fulfillment eCommerce Platforms 130

Kissmetrics

NOVEMBER 26, 2020

Selling to high-end consumers requires a different approach. But that doesn’t mean popular digital channels are off-limits. A ten thousand dollar handbag is well out of reach of the majority of consumers. Digital channels will be essential for luxury brands going forward. Me neither. Or they can do both, like Supreme.

Marketing 363

Marketing PPC SEO Magazine 363

Kissmetrics

JANUARY 17, 2022

Most marketers use the strategy on multiple channels. Personalized marketing is also one of the best ways to engage customers between channels and send more relevant marketing messages. This is a technique marketers use to divide their list into smaller groups or segments. Product Recommendations. past purchases.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Retail TouchPoints

JULY 20, 2022

While consumer expectations have continuously shaped retailers’ strategies, tech choices and best practices, COVID-19 accelerated this rate of change. Finally, “innovative” capabilities would incorporate personalization or tailored results based on consumer context and past behaviors. The result? Loyalty programs.

Omnichannel 251

Omnichannel Retail Mobile Social Media 251

Retail TouchPoints

JANUARY 27, 2022

A lot has changed since the Neiman Marcus Group (NMG) was founded back in 1907, but one thing that hasn’t changed is the company’s relentless focus on customer service and style. The platform using AI and ML to dynamically generate style recommendations, such as products that would complete a look or similar items, based on metadata. “

Recommendation 290

Recommendation Technology Mobile Customer Experience 290

Retail TouchPoints

JULY 8, 2021

consumers to return to some version of normalcy, global sentiment is still mixed, according to Kantar’s Wave 9 survey of more than 10,000 people across 20 countries. Anxiety rates undoubtedly influence consumer behaviors, especially shoppers’ willingness to return to large physical spaces such as malls. Do you agree?

Payment Services 285

Payment Services Retail Omnichannel Consumer 285

lateshipment

SEPTEMBER 12, 2023

Consumers have evolved so much but this tradition seems timeless. Back in the 1980s, a large group of suburban tourists would often hit Philadelphia to do their shopping on the Friday after Thanksgiving and go to an Annual Navy Football match the next day. Adapt a multi-channel marketing strategy Be where your customers are.

Social Media 130

Social Media Multi-channel eCommerce Events 130

Email Audience

JUNE 21, 2023

So, you’ve probably heard the terms “consumer” and “customer” thrown around a lot, right? In this article, we’re going to help clear up any confusion you might have about consumers and customers, and why it’s crucial for businesses to treat them differently. ” Well, not always!

Consumer 59

Consumer Customer Toys Article 59

Retail TouchPoints

MAY 1, 2023

Investment Darlings: Sustainability, AI and Personalization While the industry is rife with new brands designed to challenge the marketplace and offer consumers more pointed solutions, investors are considering the ripple effects of external forces, like inflation, that will undoubtedly impact the long-term ROI of their investments.

Retail 226

Retail Beauty and Health Omnichannel Operations 226

Retail TouchPoints

NOVEMBER 7, 2022

Kara Trousdale was the woman to know during the pandemic — she managed the consumables supply chain business at Amazon at the height of COVID, meaning she had the keys to the kingdom when it came to paper towels, toilet paper, hand sanitizer and all those humble essentials that were in such short supply.

Beauty and Health 264

Beauty and Health Supplies Consumer Social Media 264

UpSellIt

AUGUST 23, 2023

With ever-evolving technologies and shifting consumer behaviors, it’s crucial to implement effective targeting tactics to maximize your sales potential. It involves utilizing customer data, preferences, and behavior to deliver relevant and personalized content, regardless of the channel or device used by the customer.

eCommerce 126

eCommerce Recommendation Omnichannel Customer Data 126

Retail TouchPoints

JULY 7, 2022

My recommendation is to get this plan done this year. Assign team members to brief the entire group on specific topics. Then have those team members present their experiences to the broader group. Start a Slack channel or whatever internal system you use to track these things. There are so many new reports and webinars.

Article 250

Article Webinar Marketing Definition 250

Groove

MARCH 28, 2022

These prospects, leads and customers aren’t individual consumers, though. In this blog, we’re reviewing a few B2B email marketing strategies that you can implement to engage your target audience and turn email into a high performing revenue channel. What is B2B Email Marketing? B2B Email Marketing Strategies. Clean Your Email List.

B2B 195

B2B Marketing Merchant Services Webinar 195

365 Retail

MAY 10, 2024

Your customers are interacting with your brand across a wide range of digital and physical channels. For instance, by delving into insights about your customers, you may discover that you’re reaching new audiences and resonating with new customer groups. Has this consumer consented to receive messages from your brand?

White Paper 104

White Paper Retail Information Customer Data 104

365 Retail

MAY 31, 2023

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

Consumer 52

Consumer Retail PPC Social Media 52

Kissmetrics

DECEMBER 22, 2020

In fact, 49% of users say they rely on recommendations from influencers on Twitter to make purchase decisions. Nearly 89% of marketers say that influencer marketing campaigns’ ROI is the same or better than other marketing channels like SEO or PPC. Statista, a company specializing in market and consumer data, found that 88% of U.S.

eCommerce 356

eCommerce Payment Services Marketing Shopify 356

Wiser

FEBRUARY 6, 2023

For most retailers, the ultimate goal is creating a seamless shopping experience for consumers. A shopping experience that spans channels, allowing customers to engage with a brand online, in-store, and in between. According to Commbox , 90 percent of consumers use multiple channels when making purchases.

Omnichannel 145

Omnichannel Channel Social Media Consumer 145

Retail TouchPoints

MARCH 14, 2023

No matter what the channel, however, there will always be customers who second-guess their purchase, have something arrive too late for its intended use or receive something other than what they expected. “You Returns are essentially the last link to the circle that closes the consumer loop when it comes to a decision.”

Shipping Costs 225

Shipping Costs Retail Fulfillment Channel 225

Retail TouchPoints

AUGUST 2, 2023

Three companies in the space — intimates brand ThirdLove , Shopify aggregator Win Brands Group and apparel brand U.S. At the end of the day, regardless of the category, it ultimately comes down to, does the product solve a true problem and is this something that you would recommend to a friend?”

Omnichannel 231

Omnichannel Social Media Shopify Shipping Costs 231

Retail TouchPoints

MAY 1, 2023

Investment Darlings: Sustainability, AI and Personalization While the industry is rife with new brands designed to challenge the marketplace and offer consumers more pointed solutions, investors are considering the ripple effects of external forces, like inflation, that will undoubtedly impact the long-term ROI of their investments.

Retail 187

Retail Beauty and Health Omnichannel Operations 187

Retail TouchPoints

JUNE 10, 2022

More than two-thirds of shoppers overall are already familiar with the metaverse, but the percentages for each generation vary widely, according to KPMG’s Go boldly, not blindly, into the metaverse Consumer Pulse Survey. The patterns reflect early adoption of other technologies, with younger, wealthier consumers ahead of the curve.

Social Media 262

Social Media Channel Technology Travel 262

Retail TouchPoints

JULY 9, 2020

For the luxury category, the pandemic’s impact has been multi-faceted, raising the stakes for brands to have larger conversations around how the “luxury experience” is defined and created for an evolved consumer base. Trend 1: Evolving Consumer Priorities Could Depress Luxury Spending. trillion in current exchange rates.

eCommerce 259

eCommerce Travel Social Media Consumer 259

Omnisend

JUNE 4, 2021

Understanding SMS reliability and how to improve upon it are key to making this communication channel shine. More ecommerce marketers are viewing it as a valuable communications channel. We recommend investigating low percentages, as they are typically indicative of issues with the network or other components of text delivery.

Multi-channel 203

Multi-channel X-cart Telecommunications Channel 203

Retail TouchPoints

AUGUST 12, 2020

One with the most promise is 5G — the fifth generation of wireless technology — which will be critical in evolving both the in-store and digital shopping experiences: accelerating decision-making and making shopping more convenient through tailored product recommendations, reviews and more. Finally, and most importantly: don’t wait.

Retail 269

Retail Fashion Technology Customer Experience 269