Omnisend

DECEMBER 15, 2023

Product advertising is a marketing strategy that attempts to create product demand through promotions across channels, such as email, SMS, television, print, ads, radio, and social media. Today, there’s a great focus on weaving in emotional storytelling and personalizing user experiences based on their psychology, behaviors, and preferences.

Outdoor 145

Outdoor Social Media X-cart Channel 145

Retail TouchPoints

MARCH 17, 2022

134% more likely to anticipate making a garden or outdoor purchase. You’ll also want to focus ad spend on channels where this audience watches. HGTV is a natural fit, given it’s their top-viewed TV channel. Be prepared to show off your offerings through elevated customer experiences.

Improvements 293

Improvements Home Furnishings Shipping Costs Customer 293

Retail TouchPoints

AUGUST 15, 2023

In 2017, Polywood had a great product sustainability story (its outdoor furniture is made from 100% recycled plastic and comes with a 20-year guarantee) and a solid launching pad for direct-to-consumer sales (a 27 -year history of selling through big box, home improvement and specialty patio stores).

Merchant Services 197

Merchant Services Payment Services Customer Experience Outdoor 197

Retail TouchPoints

AUGUST 15, 2022

Customer acquisition costs online have reached unprecedented levels, which means marketing leaders are trying to diversify their toolkits. Considering the headlines surrounding the “Great Resignation,” it should come as no surprise that employee turnover is impacting customer experiences and overall loyalty efforts.

Customer Loyalty 216

Customer Loyalty Customer Retail Shipping Costs 216

Retail TouchPoints

MAY 17, 2022

Zaccariello noted that physical stores not only remain important sales channels, they also provide opportunities to deliver vital connections to and among customers. Zaccariello saw opportunities to bring communities together as they emerged from lockdowns, whether that was in-store or outdoors. “We

Games 275

Games Outdoor Definition Events 275

365 Retail

APRIL 3, 2024

Retailers envisioning a seamless, magical customer experience must recognise that AI’s effectiveness depends on high-quality underlying data. AI-powered retail with poor quality data Let’s take a closer look at what AI-powered retail experience with poor data quality could look like.

Customer 74

Customer Outdoor Customer Data Customer Experience 74

Optimizely

JUNE 14, 2018

Every website page, every marketing campaign, and every communication you receive on all marketing channels is always the same. They have worked out their brand identity, their values, and what they have to offer — and they communicate it consistently across all channels to their target audience.

Marketing 249

Marketing B2C Clothing Outdoor 249

OrderDynamics

MAY 29, 2018

What is Omni-channel Brand Intimacy? Also, in a retail context, their four forms model inspires the question of whether omni-channel brand intimacy exists. In all four, there are examples of omni-channel brand intimacy. What is exciting about this is the notion that omni-channel retailing isn’t just about a transaction.

Channel 50

Channel Social Media eCommerce Outdoor 50

Retail TouchPoints

JANUARY 4, 2021

“Our goal in opening On NYC is to provide new and existing members of our community a way to interact with the brand that is unlike any other sales channel. Measuring 62’ x 9’ x 3’, the Magic Wall customer experience allows shoppers to analyze their running styles in seconds — by running right on the store floor.

Outdoor 264

Outdoor Technology Apparel Customer Experience 264

Groove

MAY 19, 2023

Enhancing Customer Experience Google Merchant Center also improves the customer shopping experience. By providing visual product listings, customers can get a clear idea of the products they’re considering before clicking through to the site. This ensures all products are automatically synced to Google.

Merchant Services 370

Merchant Services eCommerce Shipping Costs Information 370

Retail TouchPoints

DECEMBER 19, 2022

Malls and outdoor spaces both offer advantages to physical retailers, and making the most of these opportunities is a matter of understanding why and how shoppers are visiting each area, according to Placer.ai’s Retail Corridors and Indoor Malls: A Holiday Head-to-Head report.

Gifts 292

Gifts Outdoor Events Retail 292

Optimizely

DECEMBER 12, 2017

It’s not just for outdoors enthusiasts and fitness gurus: it’s for a mechanic during his work day, a chef who needs a ring that can stand up to the dirtiest kitchens, a firefighter who can’t wear metal on the job. How do you create a more personalized and custom experience for your buyers?

eCommerce 300

eCommerce Outdoor B2C Social Media 300

Retail TouchPoints

FEBRUARY 22, 2021

In the end, Kerrits closed out 2020 with growth in both its wholesale and DTC channels, with the latter increasing by an impressive 150% , according to Sara Florin, Senior Director of Branding and Marketing at Kerrits in an interview with Retail TouchPoints. “I Burgeoning Livestreaming Program Helps Build Brand Equity.

Events 248

Events Shipping Costs Outdoor Shopify 248

Optimizely

AUGUST 23, 2018

While you should still be selling on Amazon, you can compete in your own way by offering a better customer experience across multiple channels. Google is working hard to compete with Amazon, and now offers a new channel to reach your buyers. In terms of ROI per channel, the numbers for Google Shopping also look promising.

Omnichannel 199

Omnichannel Merchant Services Shipping Costs Customer Loyalty 199

GetElastic

NOVEMBER 29, 2022

The numbers (from the mouths of actual shoppers) help tell the story: Purchase frequency is 250% higher on omnichannel vs. single channel, and the average order value is 13% higher for omnichannel vs. single channel. Customer retention rates are 90% higher on omnichannel vs. single channel. Source: Clout Brands.

Omnichannel 147

Omnichannel Multi-channel Payment Services Outdoor 147

GetElastic

JULY 22, 2022

The numbers (from the mouths of actual shoppers) help tell the story: Purchase frequency is 250% higher on omnichannel vs. single channel, and the average order value is 13% higher for omnichannel vs. single channel. Customer retention rates are 90% higher on omnichannel vs. single channel. They have a customer for life.

Omnichannel 148

Omnichannel Outdoor Multi-channel Toys 148

Optimizely

JUNE 10, 2020

No matter how expensive programmatic advertising gets, and no matter what happens in the world, if you own your channels you’ll always have a captive audience you can rely on. A while back, we wrote about the psychology behind customer loyalty. A big part of the customer loyalty equation is making shoppers feel like they belong.

Customer Loyalty 195

Customer Loyalty eCommerce X-cart Outdoor 195

Optimizely

JANUARY 30, 2018

That’s despite the fact that research from the CMO Council and Netsertive revealed that 94% of marketers think that providing an omnichannel customer experience is crucial to business success. A study from IDC also showed that consumers who shop on multiple channels have a 30% higher lifetime value. data) in order first.

Omnichannel 191

Omnichannel eCommerce Marketing Marketing eCommerce 191

Retail TouchPoints

SEPTEMBER 16, 2021

Consumers actually do more of their ideation through digital channels than physical channels ,” said Jonathan Sharp, Managing Director of the Consumer and Retail Group at Alvarez & Marsal in an interview with Retail TouchPoints.

Consumer 306

Consumer Social Media Retail Multi-channel 306

Optimizely

JUNE 13, 2019

The way you market to customer base – the type of campaigns you send them and the content these contain – should differ according to these specific affinities in order to create a better customer experience. The second way to collect the necessary information is to ask customers for it. First-party data.

Customer 270

Customer Outdoor Social Media Customer Loyalty 270

Retail TouchPoints

JULY 28, 2022

How Can Businesses Bring Virtual Try-Ons to Their Customers? Retailers can offer virtual try-ons within their own ecommerce channels or partner with an ecommerce platform that offers virtual try-on as a feature. Retailers can license AR software to build their own virtual try-on features.

Retail 256

Retail Customer Data Information Consumer 256

BigCommerce

NOVEMBER 13, 2017

In fact, it’s likely all of this year’s 19 most innovative ecommerce brands have your online channel activities beat in terms of impact on: Conversions. Customer Loyalty. Customer Lifetime Value. Sports & Outdoors. Bob Johnson’s Computer Stuff won the Innovation Award for Customer Experience.

eCommerce 411

eCommerce Jewelry EDI Shipping Costs 411

BigCommerce

NOVEMBER 28, 2017

Automotive retailers saw the highest average order value ($235.10) , followed by retailers within the Sports & Outdoors ($143.50) and Home & Garden ($103.60) categories. Which channels did they invest most in? Sports & Outdoors. Sports & Outdoors Cyber Week 2017 YoY GMV. iPhone users spent 7.1%

BigCommerce 415

BigCommerce Merchant Services Food and Beverages Small Business Retail 415

Shopping Signals

DECEMBER 1, 2023

Additionally, revenue attributed to organic channels tripled as more qualified visitors unlocked product potential. Outdoor Retailer Improves Keyword Rankings An outdoor gear retailer selling niche hiking and camping products catered to buyers searching unique product names and specifications. The results after optimization?

SEO 52

SEO Shopify Jewelry Outdoor 52

RetailMinded

OCTOBER 2, 2023

Omni-Channel Integration: Seamlessly integrate online and offline sales channels. Best Buy offers customers the option to buy online and pick up in-store. This omnichannel strategy, rooted in understanding customer needs , provides convenience and maximizes inventory utilization by using store stock for online orders.

Supplies 52

Supplies Management Retail eCommerce 52

Retail TouchPoints

MAY 12, 2021

More than 800 customers completed the survey, which was designed to gauge confidence and overall satisfaction in the grocery shopping experience thus far during the pandemic — 97% of those surveyed had visited one of T&C’s stores within the previous month. Communication was increased across all channels. What We Learned.

Social Media 233

Social Media Improvements Information Outdoor 233

Fabric

MARCH 14, 2023

From managing more SKUs across multiple sales channels, to more intricate and sophisticated order management operations, to complex post-purchase processes, scaling operations in the lightning quick and rapidly changing fashion and apparel industry is fraught with risks and pitfalls. Test, test, test!

Apparel 130

Apparel Fashion Shipping Costs Merchant Services 130

BigCommerce

MAY 4, 2018

Marketing, IT and development teams all block hotel rooms near one another, jetting off to hear what’s new and what’s next in their channel before heading out for drinks and dinner that night. A few years ago, the team decided to launch a direct-to-consumer channel. UX Case Study: Modern Ecommerce Design with Exxel Outdoors.

Workshop 419

Workshop Presentation Payment Services Merchant Services 419

Smile.io

JULY 25, 2023

Effective omnichannel loyalty strategies With today’s interconnected ecosystem, it’s important to deliver a seamless, united customer experience across channels. The outdoors brand, Solo Stove , was made popular by its portable stainless steel wood-burning stoves and fire pits designed for any adventure.

eCommerce 60

eCommerce Jewelry Omnichannel Social Media 60

Optimizely

DECEMBER 12, 2017

It’s not just for outdoors enthusiasts and fitness gurus: it’s for a mechanic during his work day, a chef who needs a ring that can stand up to the dirtiest kitchens, a firefighter who can’t wear metal on the job. How do you create a more personalized and custom experience for your buyers?

eCommerce 150

eCommerce Outdoor B2C Social Media 150

Talkoot

MAY 2, 2023

Across both marketplaces, high-quality, keyword rich content is proven to improve customer experience, increase your conversion rate and drive more traffic to your product page. See how brands use Talkoot’s channel templates to drive conversion. And quality content is a big part of how you do that. Book a demo to begin.

SEO 78

SEO Demo Books Recommendation 78

GetElastic

SEPTEMBER 26, 2019

She oversaw and led the strategy for Intuit.com, including a complete overhaul from the infrastructure all the way through to the customer experience. With more than a decade at HID Global, she has held roles in sales management, channel marketing, product marketing/management, international sales and marketing communications.

B2B 163

B2B eCommerce Multi-channel White Paper 163

365 Retail

DECEMBER 21, 2022

Alternatively, they can be used to display QR codes to allow customers to sign up for membership loyalty benefits or festive promotions, all while opening a channel for communication about future deals. Henrik Hansen, Business Development Manager at Samsung.

Technology 76

Technology Retail Omnichannel Outdoor 76

Talkoot

FEBRUARY 16, 2023

AI in action Outdoor Research produces product copy 4x faster with Talkoot. Instead, they’ll go elsewhere, losing you a customer and potential future revenue. Not only does this provide a better experience (and ensure shoppers come back), but it also helps you collect useful data about your customers you can use in future campaigns. ?

Retail 78

Retail Customer Loyalty Outdoor Recommendation 78

BigCommerce

MARCH 28, 2017

The company made the decision to update their brand and optimize sales across channels in 2016. Considered one of the largest supplement companies in the market, BPI Sports found its initial success by selling through brick-and-mortar retail channels. Today, the company has also launched a highly successful direct-to-consumer channel.

Beauty and Health 416

Beauty and Health BigCommerce SEO Merchant Services 416

Kissmetrics

AUGUST 13, 2020

They’ve designed high-end customer experiences for companies like Red Bull, Microsoft, IBM, and Hilton but they also work with smaller boutique brands as well. They’ve worked with some big names like Zillow, Ford, and Citi Bank but they also work with smaller brands in a wide variety of industries.

Marketing 361

Marketing Social Media SEO Workshop 361

Omnisend

MARCH 16, 2023

Reading Time: 11 minutes When it comes to marketing channels and platforms that brands can use to communicate with their customers, the numbers are only increasing by the day. Among the many options available, the one channel that continues to deliver the best ROI is email. But how many of them do we really read?

Definition 78

Definition Social Media Payment Services Recommendation 78