Kissmetrics

DECEMBER 2, 2021

A comprehensive and thoughtfully crafted digital marketing strategy is necessary to make those sales rack up. That’s why today, I will run through my top digital marketing tips for the holidays. Why the Holidays Are the Best Time for Digital Marketing Success. 9 Digital Marketing Holiday Tips. Start Early and Have a Plan.

Marketing 307

Marketing Shipping Costs Gifts Beauty and Health 307

Kissmetrics

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. They don’t have the strategy, tactics, or tools they need to market their business well.

Marketing 363

Marketing Document Channel Social Media 363

ESW

APRIL 5, 2023

While every brand with a DTC channel dreams of a sudden surge in website traffic, too much of a good thing can do irreparable damage to even the most established online retailer. Preparing a DTC channel for peak season is a must for growing revenue and preserving brand reputation. Proper preparation reduces headaches and boosts sales.

Channel 78

Channel Merchant Services Payments Payment Services 78

Kissmetrics

JULY 24, 2018

What do you think the future of SEO is? I can tell you this… it’s not link building and it’s not on-page SEO. And everyone is doing on-page SEO, so there is nothing unique about it anymore. The accidental SEO hack. I stumbled on the “future” of SEO by accident. So, what do you think it is? Shall I give you a hint?

SEO 271

SEO Books Travel Blog 271

Kissmetrics

JANUARY 30, 2022

We analyzed more than 7,000 company websites across 22 industries to answer one question: what was their approach to SEO and paid advertising to help them do so well? Through Ubersuggest, we learned more about their approach to SEO, traffic factors, backlinks, and more which you will see in the visualizations below. Key Findings.

SEO 244

SEO Beauty and Health Social Media Fashion 244

Kissmetrics

MARCH 26, 2021

What does it take to be a successful marketer? Fractl used IBM’s Watson Personality Insights API from 2019 to pick out the key traits and characteristics of 20 of the world’s most prominent marketing leaders (I even made the list!). To make it as a marketer, excellent presentation skills are pretty much nonnegotiable.

Presentation 276

Presentation Marketing Events SEO 276

Kissmetrics

JUNE 9, 2020

The 4 Ps of marketing… You’ve probably heard about them from a friend, a textbook, or even at school. So before we dive into it, let’s first break down what they are… What are the 4 Ps of marketing? My goal is to make Ubersuggest really easy to use, especially if you are new to marketing.

Marketing 363

Marketing Events Blog Channel 363

Kissmetrics

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Neil Patel’s foray into digital marketing began with his blog.

Marketing 275

Marketing SEO eCommerce Social Media 275

Retail TouchPoints

JULY 4, 2022

Measures Users More Accurately Whereas UA largely measures by sessions and page views, GA4 focuses more on measuring users across devices and channels. This update is particularly helpful for ecommerce brands, which often want to observe how users interact with their website(s) during different seasons and special events.

eCommerce 275

eCommerce SEO Events Recommendation 275

Kissmetrics

OCTOBER 25, 2020

If you are looking to scale up your marketing, you will need talented people that can take charge of and execute your strategy. But should you build your own in-house marketing team or hire an agency partner? The Benefits of Working With a Digital Marketing Agency. The Benefits of Working With a Digital Marketing Agency.

Marketing 361

Marketing Channel Reference Social Media 361

ROI Revolution

SEPTEMBER 17, 2020

As we’ve mentioned in a previous post , search engine optimization (SEO) on Amazon can boost your Amazon Prime Day 2020 performance. However, SEO is not exclusive to Prime Day or other seasonal events. SEO can set your products up for success and even improve your advertising performance. Amazon SEO Basics.

SEO 88

SEO Clothing Apparel Customer 88

Kissmetrics

NOVEMBER 5, 2020

If you visit the websites of Salesforce, Marketo, HubSpot other top marketing automation tools, what would you see? Choosing the right marketing automation agency partner will save you a ton of time and get you a lot more leads. So how do you know if a marketing automation agency is a good idea? I wish it was that simple.

Marketing 266

Marketing Recommendation Social Media Events 266

ROI Revolution

AUGUST 26, 2021

Brands relying on significant holiday sales have even more reason to ensure that all digital marketing efforts work in tandem and are based on a strong website foundation. Below are 10 SEO projects you can start now for a more successful holiday season! Let’s not forget to look at on-site SEO optimizations from a content perspective.

SEO 78

SEO Gifts Reference Improvements 78

ROI Revolution

DECEMBER 19, 2022

Welcome to the final edition of our SEO news recap for 2022! In this roundup November and December SEO news, you’ll uncover the latest news on Google algorithm updates, Google’s latest warnings about plagiarism and duplicate content, a major change to EAT, and more. Google Warns Against Plagiarized Content.

SEO 78

SEO Blog Recommendation Document 78

BigCommerce

FEBRUARY 1, 2018

Conducting market research for your ecommerce business ideas is not only wise, it’s essential. No matter how stellar you feel your idea is, you’ll want to spend some serious time evaluating market demand and gathering hard facts before you order 2,000 product units or sign any contracts. The Long Term Benefits of SEO.

Marketing 354

Marketing Social Media eCommerce Arts 354

Kissmetrics

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. Digital marketing is a broad topic, and I didn’t get to the top by focusing solely on a broad keyword. Select Your Channels. I worked hard.

Social Media 334

Social Media Blog Channel Events 334

ROI Revolution

JULY 30, 2020

It quickly grew from a $415M event that year to bringing in more than $7B in 2019. But what does that have to do with search engine optimization (SEO)? How are Amazon Prime Day and SEO related, and how can you use SEO to boost your Amazon Prime Day 2020 success ? How do Prime Day and SEO go together?

SEO 78

SEO PPC Retail Conversion Optimization 78

Kissmetrics

MARCH 12, 2018

Certain people always seem to know what’s going on in digital marketing. Mark Jackson has been a regular contributor at SearchEngineWatch for nearly 7 years now and has been in search and/or marketing for well over a decade. It has also shaped what SEO is today. They are able to predict the “Hot Topic” months in advance.

SEO 195

SEO Social Media Article Marketing 195

365 Retail

MARCH 19, 2024

DAC, which is recognised by Forrester as one of the world’s most significant performance marketing agencies, has been tasked to deliver local SEO and online reputation management for Kingfisher’s largest retail brands. Kingfisher also recognises the value of reputation management.

SEO 67

SEO PPC Omnichannel Management 67

eCommerce Training Academy

DECEMBER 8, 2017

One of the best ways of growing an eCommerce business is to invest in digital marketing. The question is: which digital marketing channels should you focus on to get more website traffic ? In this post, I want to share with you the 8 most important digital marketing channels. Content Marketing. Affiliates.

Channel 78

Channel Social Media Marketing eCommerce 78

Retail TouchPoints

MAY 18, 2023

Getting PPC strategy right can be a minefield, but here are five often unexplored tips that can do the trick to help build market share. His career includes managing online marketing for an international financial services company for over seven years and running his own digital agency.

Improvements 260

Improvements PPC Retail Financial Services 260

Kissmetrics

NOVEMBER 6, 2018

But first, let’s go over how content marketing is changing. Why doesn’t content marketing work as well as it used to? Even if you are planning to write about news and current events, the chances are some other blog is going to beat you to the story… even if it is by an hour (or a few minutes). Over 440 million blogs exist.

Marketing 267

Marketing SEO Blog Article 267

BigCommerce

JULY 2, 2018

If you are in a market category that has active searches, pay to get seen and fight for conversions. Email marketing keeps our customers engaged and informed as to new products, deals and sales. If you can create something truly worth talking about, it’s easier to market it. PPC & organic are a winning combo.

Social Media 230

Social Media Marketing BigCommerce PPC 230

Kissmetrics

JUNE 12, 2018

You’re convinced that you belong in marketing. Getting into marketing is easy. And when you look at the projected growth rates for the marketing field – an increase of up to 10% by 2026 – you can’t afford to not get savvy with those rules. Here’s a peek into my rulebook for crushing it in marketing.

Marketing 226

Marketing Blog Books Multi-channel 226

Kissmetrics

JUNE 12, 2018

You’re convinced that you belong in marketing. Getting into marketing is easy. And when you look at the projected growth rates for the marketing field – an increase of up to 10% by 2026 – you can’t afford to not get savvy with those rules. Here’s a peek into my rulebook for crushing it in marketing.

Marketing 216

Marketing Blog Books Multi-channel 216

Retail TouchPoints

FEBRUARY 22, 2021

In the end, Kerrits closed out 2020 with growth in both its wholesale and DTC channels, with the latter increasing by an impressive 150% , according to Sara Florin, Senior Director of Branding and Marketing at Kerrits in an interview with Retail TouchPoints. Turning an Eye to Content for Customer Acquisition.

Events 253

Events Shipping Costs Outdoor Shopify 253

Email Audience

OCTOBER 31, 2019

To excel in digital marketing today, you need to use multiple channels at the same time. You can’t only use social media marketing or only use SEO. If you want to succeed in promoting your brand, products and service, you need to use all the channels readily available, so why is personal email often left out?

Channel 63

Channel Social Media Marketing White Paper 63

ROI Revolution

APRIL 6, 2021

In an SEO office hours hangout video on March 19th, Google’s John Mueller said Google may have stopped moving sites to mobile-first automatically and will be “switching a lot of those over at once” in April or May. View last month’s SEO news here. Reminder: 100% Mobile-First Indexing Is Coming Soon.

SEO 78

SEO Document Mobile Blog 78

ROI Revolution

MARCH 24, 2021

In an SEO office hours hangout video on March 19th, Google’s John Mueller said Google may have stopped moving sites to mobile-first automatically and will be “switching a lot of those over at once” in April or May. View last month’s SEO news here. Reminder: 100% Mobile-First Indexing Is Coming Soon.

SEO 78

SEO Document Mobile Blog 78

Inflow Insights

MARCH 25, 2020

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Our Thoughts on eCommerce SEO Strategy During This Time.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

RetailMinded

FEBRUARY 20, 2023

Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. Co-host an event in a shared space with a next-door-neighboring business. Leverage their established social media following by having them promote your products or services on their social channels.

Small Business Retail 52

Small Business Retail Social Media Marketing Retail 52

Korona

JANUARY 14, 2021

Marketing is a critical aspect of any business. Lead generation, customer outreach, social media, content, and so much more go into creating a coherent marketing strategy. All of this is made a whole lot more difficult if you’re marketing for a franchise. Digital Marketing Strategies Overview. What Is Franchise Marketing?

Marketing 52

Marketing Payment Services Social Media POS 52

365 Retail

MARCH 1, 2024

Creating a flourishing online store involves navigating through various strategic decisions, from selecting the right products and platforms to understanding the nuances of digital marketing. It highlights essential steps, including market research, website development, payment gateway integration, and customer service enhancement.

eCommerce 52

eCommerce Payment Services eCommerce Platforms SEO 52

Retail TouchPoints

JULY 14, 2021

The proliferation of ecommerce sites and habit-driven online purchases at digital behemoths like Amazon already set the expectations for customers, and there is a certain intuitive flow and process already well established in the market. Unavailable Marketing Tools for Existing Customers . Not Prioritizing SEO.

eCommerce Platforms 257

eCommerce Platforms Payment Services eCommerce Small Business Retail 257

Kissmetrics

MARCH 30, 2018

But ultimately from a business perspective, you want to provide seamless and consistent customer experience across all sales channels and reach that omnichannel zen. Google defines it as: “ensuring retailer marketing strategies are geared toward enabling customers to convert on any channel.”. Sounds too sophisticated.

eCommerce 210

eCommerce eCommerce Marketing Marketing Shipping Costs 210

Korona

OCTOBER 11, 2022

Winery marketing is crucial to having any success. Read on for a detailed guide about how to market your winery business. . Table of Contents. How To Market Wine: Know Your Winery Audience. Start by doing in-depth market research before you even buy land or begin building. Keep Improving Your Winery Local SEO .

Marketing 52

Marketing POS Social Media Point of Sale 52

Omnisend

DECEMBER 14, 2023

Reading Time: 9 minutes Many marketers believe that multichannel selling is only for big retailers and that small retailers can’t afford it. Selling on multiple channels need not cost a fortune if you do it right. You can opt for a pop-up store model where you set up temporary stores at specific events and fairs. It’s not true.

Multichannel 78

Multichannel Social Media Payment Services Shipping Costs 78