article thumbnail

True Religion: Cultivating Brand Love from the ‘Intersection of Culture, Commerce and Fashion’

Retail TouchPoints

The brand could easily take cues from its fashion peers and tap into the growing supply of emerging Y2K-obsessed content creators to drive buzz. Kristen D’Arcy: From a True Religion perspective, we try to sit at the intersection of culture, commerce and fashion. The entire Go There campaign was fashioned around consumer insights.

Fashion 255
article thumbnail

A Modern Retailer’s Guide to Dropshipping Fashion & Apparel: Part 2

Fabric

Welcome to Part 2 of The Modern Retailer’s Guide To Dropshipping Fashion and Apparel. In Part 1, we covered the basics of dropshipping and explored the reasons why every fashion retailer should switch from a traditional retail model to an asset-light dropship model. 5 Tips and Strategies for Dropshipping Fashion and Apparel 1.

Apparel 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Modern Retailer’s Guide to Dropshipping Fashion & Apparel: Part 1

Fabric

Welcome to The Modern Retailer’s Guide To Dropshipping Fashion and Apparel. In Part 1 of this two-part series, we’ll cover the basics of dropshipping and explore the reasons why every fashion retailer should consider switching from a traditional retail model to an asset-light dropship model. Let’s dive in!

Apparel 130
article thumbnail

Sephora, Poshmark, REI Double Down on Sustainability Efforts for Earth Month

Retail TouchPoints

REI and Trex have worked together since 2020 to divert plastic film waste from the retailer’s stores and fulfillment centers, using it to make Trex’s eco-friendly composite decking. Poshmark will contribute 10% of the net gross merchandise value from each show to support tree planting projects with Veritree.

Outdoor 232
article thumbnail

The Marketing Behind the Most Exciting Ecommerce Fashion Brands

Optimizely

Loyalty isn’t easy to earn in the ever-changing world of ecommerce fashion. It’s harder than ever to win the hearts (and wallets) of fashion-conscious shoppers. According to Shopify , the death of brand loyalty in fashion ecommerce is due to increasing market fragmentation. All of this is worrisome for ecommerce fashion brands.

Fashion 236
article thumbnail

Iconic US Fashion Brand

ESW

ESW Case Study ICONIC US FASHION BRAND. CONQUERING DTC IN CANADA This world-famous fashion house had a wholesale arm in Canada that sold exclusively to local retailers. However, they lacked the necessary technology and infrastructure and realized developing it in-house would take years.

Fashion 60
article thumbnail

Gap Falls into Amazon with Brand ‘Store’ and New Baby Gear Line

Retail TouchPoints

Under the new partnership with Amazon Fashion in the U.S. Collaborating with Amazon Fashion provides us a new channel to deliver Gap’s modern American essentials to even more customers in the U.S. Resistance, it turns out, really is futile.

Fashion 237