Retail TouchPoints

NOVEMBER 10, 2022

While large-scale surveys help identify macro trends and predictions, micro-surveys can glean new insights into specific communities of users. eBay Ads recently surveyed both groups to understand the trending themes among 2,000 online shoppers in the U.S. as well as the distinct nuances of 1,500 eBay shoppers. “We

Gifts 259

Gifts Social Media Shipping Costs Consumer 259

RTP blog

AUGUST 8, 2018

Last week, Retail TouchPoints unveiled its inaugural Personalization Benchmark Survey , revealing how retailers have reaped the benefits of personalization strategies as well as identifying where there is still room for improvement. With 66% of retailers crediting personalization strategies with increasing their sales, and 46%.

eCommerce 150

eCommerce Social Media Consumer Improvements 150

Kissmetrics

MARCH 5, 2021

Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day. Other features of Databox include: performance alerts and recommendations goal setting options for specific metrics data calculations daily, weekly, or monthly KPI scorecards.

Marketing 287

Marketing Multi-channel Social Media Channel 287

Retail TouchPoints

FEBRUARY 25, 2022

In today’s world brands need to be omnipresent, having digital footprints across several channels. A recent study found that 68% of Gen Z shoppers planned to use non-traditional channels for Black Friday and Christmas shopping, with Instagram (47%) taking the lead as a holiday shopping platform. Looking Ahead.

Social Media 305

Social Media Retail Events Channel 305

ChannelAdvisor

NOVEMBER 8, 2023

Brands and retailers spend their whole careers chasing down answers to these questions — but we’ve revealed them in our 2023 global online survey results. Our 2023 Online Consumer Behavior Global Report covers the trends shaping global e-commerce today with survey findings (in partnership with Dynata) from over 6,000 consumers worldwide.

Consumer 52

Consumer eCommerce Consumer Electronics Multichannel 52

Retail TouchPoints

FEBRUARY 24, 2023

Spurred by the global pandemic, a rise in social activism and the surge of wellness movements, consumer sentiment has shifted significantly over the past few years. Nearly all (93%) consumers surveyed in PwC’s most recent Holiday Outlook shared that trust is a top influencer in their buying decisions. Pre-pandemic, that number was 70%.

Consumer 248

Consumer Social Media Recommendation Apparel 248

Retail TouchPoints

MARCH 11, 2021

The survey — a hybrid online and computer-aided telephonic interview (CATI) survey of 140+ U.S. The survey found that returning an item ranked as the No. 85% of surveyed retailers ranked inventory accuracy as a top priority to improve BOPIS and curbside pickup options. A frictionless return experience is critical.

Fulfillment 312

Fulfillment Order Fulfillment Shipping Costs Social Media 312

Retail TouchPoints

JULY 24, 2023

According to The Small Business Blog , emails are an effective marketing channel because most U.S. Yet despite the proliferation of this channel, the average consumer receives an average of 121 emails with at least 56.6% This channel is tried and true, but retailers must take a creative and personalized approach to stand out.

Small Business Retail 235

Small Business Retail Marketing Retail Social Media 235

Retail TouchPoints

AUGUST 15, 2022

As you develop your plans for 2023, consider these recommendations, based on the 2022 survey findings: Diversify Your Marketing Mix . Even fewer respondents have access to social media activity related to the company (33%), customer referrals (23%) and customer lifetime value (22%).

Customer Loyalty 218

Customer Loyalty Customer Retail Shipping Costs 218

Pivotree Blog

OCTOBER 17, 2022

If you haven’t had a chance, we recommend going back to read it.). When you present them with personalized recommendations, they learn to trust. . One survey found that 47% of online shoppers used a virtual assistant to purchase with a voice command. 5: Make Social Channels a Priority.

Channel 98

Channel Customer eCommerce SEO 98

Retail TouchPoints

JANUARY 19, 2023

For brands considering livestreaming or just starting to dip their toes in the water, experts recommend answering three basic questions that will shape their live commerce strategies. During the sales period, 62 influencer and retailer-run livestream channels surpassed RMB 100 million ( $14.2 festival in 2022 for proof.

Social Media 286

Social Media X-cart Consumer Events 286

Retail TouchPoints

JANUARY 31, 2024

In our recent survey with Edelman DXI , we found that customers are 87% more likely to click into an email if it’s personalized to them, and 71% of customers are more likely to purchase from a company that sends them personalized email. Lately, Intuit Mailchimp has been laser focused on solving our customers’ clustomer problem.

Marketing 255

Marketing Customer Retention Shopify Social Media 255

GetElastic

MAY 31, 2019

When a friend recommends that I try a restaurant, retailer, or service, I take that suggestion more seriously. Like a good friend, their photos show up on your social media feed. And since that influencer looks so much like a friend, you might be inclined to give their recommendations more weight. Absolutely.

Social Media 163

Social Media Marketing Recommendation Clothing 163

Smile.io

MAY 15, 2024

   Consider these scalability factors when choosing an ecommerce platform: Omnichannel compatibility —As ecommerce stores scale, new sales channels emerge. Whether expanding into physical retail locations, social commerce, online marketplaces, or international online stores, you need an ecommerce platform that supports you.

Payment Services 46

Payment Services Merchant Services eCommerce Payments 46

BigCommerce

SEPTEMBER 12, 2017

Are you an omni-channel seller? It’s easier than ever for businesses to have a digital presence across a variety of channels. A 2017 point-of-sale solutions survey of 1,164 U.S. 25% sell through Facebook (40% on social media as a whole). A 2017 point-of-sale solutions survey of 1,164 U.S.

eCommerce 420

eCommerce Beauty and Health Social Media Customer 420

Kissmetrics

JANUARY 17, 2022

Most marketers use the strategy on multiple channels. Personalized marketing is also one of the best ways to engage customers between channels and send more relevant marketing messages. Product Recommendations. For example, a razor company might see you purchased a razor a few weeks ago and recommend a shaving cream.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Kissmetrics

SEPTEMBER 20, 2021

There are a billion social media users, but your business may only be relevant for a few thousand. It is easy to confuse the terms (paid media, owned media, and earned media), as they all pertain to marketing, but address different types of ads. Here is an example of paid media on Twitter. What is their age?

Social Media 271

Social Media Shopify Magazine PPC 271

Retail TouchPoints

JULY 30, 2020

However, uncertainty regarding school openings and remote learning practices is impacting what households are spending thus far, according to the NRF survey. Results from two separate surveys, each collecting feedback from 1,000+ U.S. College students and their families are set to spend an average of $1,059.20

Merchant Services 262

Merchant Services Apparel Omnichannel Clothing 262

BigCommerce

OCTOBER 12, 2017

And ultimately, the most innovative and successful of what they do this time of year is what the industry experts and influencers will recommend next year anyway. Which sales channels produce the most holiday ecommerce revenue. Which marketing and advertising channels produce the highest return (and revenue). Square: 6.5%.

eCommerce 410

eCommerce Shipping Costs Social Media Multi-channel 410

Omnisend

JANUARY 8, 2024

The economic benefits of repeat customers According to a survey by Statista , budget constraints and lead generation are the top two challenges for SMBs. Cultivate social media engagement for customer retention Actively engaging with customers on social media nurtures long-term relationships, helping to also drive repeat purchases.

Customer 88

Customer Customer Retention Social Media X-cart 88

lateshipment

OCTOBER 2, 2023

Optimize your website for mobile to increase holiday sales Experts always recommend e-commerce websites to optimize for mobile, keeping it mobile first. One, with the rise of social commerce, people tend to find stores through social platforms. Online reviews are as good as personal recommendations.

eCommerce 130

eCommerce X-cart Shipping Costs Shipping 130

ROI Revolution

MARCH 24, 2023

For many advertisers, TikTok being banned in the US would mean social media strategies would have to be entirely reorganized in order to maintain the same level of revenue. If TikTok is banned in the US, digital marketers will have to reconsider their presence on the other social media channels.

Social Media 78

Social Media Channel Marketing Events 78

BigCommerce

FEBRUARY 1, 2018

I also browse additional recommended or related keywords and find a whole new group of terms I should also target. Social media copy. Examine social media. Examining social media is a great way to start understanding the volume of conversations and mentions around your business idea. Meta titles.

Marketing 354

Marketing Social Media eCommerce Arts 354

Retail TouchPoints

OCTOBER 21, 2022

McKinsey calls this embedded finance — when a financial product or solution is placed in a non-financial setting, for example on a social media platform or in a store (private label credit cards are one old-school example). The Venmo homepage feed mimics that of social media sites. Denise Leonhard, VP and GM, Venmo.

Payments 325

Payments Merchant Services Payment Services PayPal 325

Retail TouchPoints

SEPTEMBER 21, 2021

Where we see personalized content utilized most frequently is in product recommendations, whether it’s when a shopper first arrives on the retailer’s site or via a ‘Customers Also Viewed’ carousel of images on a product page. This can bleed over into targeted email campaigns or even social media ads.

eCommerce 243

eCommerce Social Media Technology Online Retail 243

RETAIL MANAGEMENT SOFTWARE

DECEMBER 4, 2023

Tailored recommendations, exclusive discounts, and personalized marketing messages are just a few ways retailers are aiming to make every shopper feel special and valued during the holiday season. Engaging Social Media Campaigns: Social media has become a powerful tool for retailers to connect with consumers.

Shipping Costs 83

Shipping Costs Social Media Retail Multi-channel 83

Retail TouchPoints

NOVEMBER 18, 2021

Enhance advertising and recommendation relevancy with better targeting and search. While retailers have taken most of the CX spotlight, shopping malls have had to do plenty of their own work to create a better experience for consumers across all channels. Want more proof? Listen to what your customers are saying.

Consumer 260

Consumer Merchant Services Social Media Technology 260

RetailMinded

MAY 4, 2023

The way consumers select products and services has evolved and become more transparent due to increased consumerism, the internet, social media, search engines, and e-commerce. Traditional advertisements, social media posts, and blogs have lost credibility. Manage customer preferences and communication channels.

Customer 52

Customer Social Media eCommerce Blog 52

SellBrite

FEBRUARY 9, 2021

When developing buyer personas, focus on the following: Researching your target audience via phone calls, email surveys, or in-person interviews Keeping an eye out for demographic details related to age, behavior, characteristics, challenges, goals, etc. Social media marketing. Grace Nichols, Sr. Influencer marketing.

Social Media 115

Social Media Multichannel Channel eCommerce 115

Kissmetrics

JUNE 27, 2017

Social…media, proof, marketing. Just look at the proliferation and popularity of social media platforms – Facebook alone has 1.94 billion monthly active users – and the increasing use of social ads. Marketers generated 174% more conversions with email than social media. Social proof.

Social Media 269

Social Media eCommerce Article Marketing 269

Retail TouchPoints

JUNE 27, 2022

In 2022, businesses with brick-and-mortar channels should be looking to invest in their frontline talent: the influential in-store sales associates who advise, educate and delight every customer who walks in the door. Still, these influencer recommendations do not come cheap. How In-Store Influencers Can Increase Employee Retention.

Retail 275

Retail Recommendation Games Consumer 275

Kibo

JULY 21, 2022

When a sale—from product discovery to final purchase—occurs entirely within the gated walls of a platform like Facebook or Instagram, it’s considered social commerce. What is the trust problem with social commerce? Half of respondents in a 2021 Accenture survey said trust is the biggest barrier to adopting social commerce.

Merchant Services 93

Merchant Services Payment Services Social Media Retail 93

Retail TouchPoints

SEPTEMBER 23, 2021

Decades of surveys have shown that a core motivation for brick-and-mortar shopping has been customers wanting to experience products in person before buying them. Chef Jamie Geller’s 8 Gifts for 8 Nights shows how a content-based approach to recommending gifts can be persuasive. over the previous year, according to the U.S.

SEO 263

SEO Gifts Shipping Costs Beauty and Health 263

GetElastic

JULY 12, 2019

Relying on some basic principles, mobile and website development companiescontinue to look for innovative ways to reach target prospects while using social media for their two-way conversation between business. Follow multiple social media accounts, blogs and news sources with Feedly (content curation tool).

B2B 138

B2B Social Media PPC Management 138

MagentoBrain

MAY 23, 2023

Customers who are loyal to a brand are more likely to make repeat purchases, recommend the brand to others, and defend it against competitors. Promote your program: Promote your loyalty program through your website, social media channels, and email marketing campaigns.

Social Media 52

Social Media Customer Loyalty Customer Data Improvements 52

365 Retail

MAY 10, 2024

They’re following you and talking about your products on social media. Your customers are interacting with your brand across a wide range of digital and physical channels. You can gather it by simply asking (offering some kind of incentive in return) or using tools like surveys and quizzes.

White Paper 103

White Paper Retail Information Customer Data 103

SellBrite

DECEMBER 20, 2019

Consumers seek product recommendations from influencers nearly as often as they do from friends, according to one study that also found that 49% of consumers look to influencers when making product decisions. billion in 2018), and the industry of social media influence is predicted to be worth between $5 and $10 billion by 2020.

eCommerce 184

eCommerce Social Media Merchant Services Payment Services 184