Kissmetrics

MAY 6, 2021

Pay-per-click (PPC) ads are one of the most effective ways to drive growth for your new business. Unlike brand building, content marketing, and social media, PPC ads can drive traffic today. Below, you can learn more about why PPC ads may be the way to go for your business and find tips for to make the most of them.

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Kissmetrics

APRIL 7, 2021

Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Trending Topic vs Evergreen PPC Ads. PPC ads that aren’t evergreen mostly relate to trends or temporary campaigns.

PPC 203

PPC Shipping Costs Reference Beauty and Health 203

Kissmetrics

APRIL 28, 2021

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. By humanizing your PPC ads, you can stand apart from your competitors. Before I go on, what do I mean by humanizing your PPC ads? Why Should You Humanize Your PPC Ads?

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PPC Customer Retention Social Media Recommendation 195

Kissmetrics

APRIL 22, 2021

You opt for a PPC campaign to promote your products on Google. Why You Should Use Programmatic Buying in Your PPC Campaigns. Since the entire process is automated, advertisers can scale their PPC campaigns with minimum effort while staying within their budget. A PPC campaign can lead to thousands of impressions and clicks.

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PPC Information Marketing Social Media 277

Kissmetrics

FEBRUARY 18, 2021

You can boost brand awareness with PPC (pay-per-click) campaigns that show your ads to people across the internet, including on SERPs, social media sites, in-app ads, banners on websites, and more. After a while, the name of that company started bouncing around in your head. However, sometimes it can be simpler than that.

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Kissmetrics

JUNE 24, 2021

Have you thought about incorporating the AI magic of chatbots with the wide net of a PPC ad campaign? To ensure a successful PPC campaign , you have to start with the end in mind. Most people think to look for chatbots in the lower right-hand corner of a company’s website. 5 Ways to Use Chatbots During a PPC Campaign.

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PPC Social Media Improvements Information 234

Kissmetrics

NOVEMBER 30, 2020

Marketers and business owners alike know the inherent value of PPC ads. of consumers interacting with Google ads when online shopping, it’s no wonder PPC ad creation is growing exponentially. How can you craft PPC ads that stand out from the crowd with such a highly saturated market? Writing Skills PPC Copywriters Should Have.

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PPC Improvements Presentation Arts 267

Kissmetrics

MAY 14, 2021

Whether you notice or not, plenty of PPC ads utilize questions to get more engagement. Does this method work for PPC campaigns ? In this article, we’ll discuss why you should consider asking questions in your PPC ads and provide tips about best practices in doing so. Why Should You Use Questions in Your PPC Ads?

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PPC Travel SEO Shipping Costs 244

Kissmetrics

APRIL 27, 2021

International PPC campaigns work best when you understand your target audience and appeal to the local culture. Here are seven top tips for running international PPC ads to give you the knowledge necessary to succeed anywhere on the planet. International PPC Ad Strategies. As advertisers, we want our ads to stand out.

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PPC Social Media Other Marketing 173

Kissmetrics

NOVEMBER 4, 2020

And that’s where the top Amazon marketing companies come in. From setting up your store properly, optimizing the content of your product descriptions for target keywords to PPC, email marketing and others, you’ll need it all. What Amazon marketing companies can you trust? The 5 Top Amazon Marketing Companies in The World.

Marketing 292

Marketing PPC eCommerce Social Media 292

Omnisend

JANUARY 27, 2020

While using email segmentation can help to increase CLV and sales, a company can only grow so much with a stagnant customer base. Pay-per-click (PPC) adverts are a prime tactic for bringing new shoppers into the fold.

PPC 201

PPC Customer eCommerce Marketing eCommerce 201

Kissmetrics

SEPTEMBER 24, 2020

The downside is the fact that many companies aren’t able to give their accounts the attention it needs to perform. How do you find an AdWords company that works with your budget, generates the returns you need and continues to perform for your business? What are the characteristics of a great AdWords company?

PPC 206

PPC SEO Multichannel Social Media 206

Inflow Insights

JANUARY 21, 2022

If your eCommerce business wants to scale up your pay-per-click (PPC) campaigns, you might wonder if PPC management software is the solution. Everywhere you look, these tools promise simpler and quicker campaign management, automatic recommendations and bid adjustments, and savings on hiring costs for PPC experts. AdEspresso.

PPC 110

PPC Management eCommerce Recommendation 110

Inflow Insights

JULY 29, 2021

Today, we’re focusing on PPC. To help you get started, we’re sharing 10 of our proven strategies, developed from years of working with leading eCommerce companies across the globe: Review historical campaign budget. 10 Ways to Create a Killer Holiday PPC Strategy. Design Your Holiday PPC Strategy Now.

PPC 166

PPC Toys Gifts SEO 166

Kissmetrics

SEPTEMBER 22, 2020

Knowing that today we’ll dive into: The 8 Top CRO Companies in the World. #1 You might think that throwing our own company on this list is a little unfair…. But I dare you to find a company that can bring results even close to the ones we generate weekly. I can say, hands down, this is the most reliable CRO Company in the world.

eCommerce 316

eCommerce Social Media SEO PPC 316

PERQ

MARCH 20, 2024

PERQ announced its strategic move into the PPC advertising space with the acquisition of key assets from a prominent industry player specializing in multifamily marketing. Prior to joining PERQ, he founded a successful marketing agency where he managed marketing efforts for over 12,000 units with an annual PPC spend exceeding $5 million.

PPC 36

PPC Social Media Events Marketing 36

Inflow Insights

MARCH 24, 2020

When eCommerce businesses want to scale up their pay per click (PPC) campaigns, they may wonder if PPC management software can help. Companies selling this type of software promise simpler and quicker campaign management, automatic recommendations and bid adjustments, along with savings on hiring costs for PPC consultants.

PPC 92

PPC Management eCommerce Recommendation 92

Kissmetrics

OCTOBER 2, 2020

If you have the right reputation management company, you’ll have the help you need to improve your company’s online reputation. The 5 Top Reputation Management Companies in The World. Here’s a shortlist of some of the best reputation management companies in the world.

Management 298

Management Small Business Retail Social Media SEO 298

My Wife Quit Her Job

OCTOBER 6, 2021

Bernie runs Plugable which is a company that sells USB and Bluetooth devices all over the world. He has built his own tools in-house to manage his Amazon business and he also helps other sellers run Amazon PPC ads with his tool PPC Ninja. Today, I’m lucky to have Bernie Thompson back on the show.

Shipping 270

Shipping PPC Management Other 270

Inflow Insights

MARCH 26, 2020

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. For example, eCommerce companies that use Google A ds have many bid optimization levers available such as: Device s. Of course, you also have the standard KPIs associated with pay-per click (PPC).

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PPC eCommerce Conversion Optimization Social Media 130

Kissmetrics

APRIL 6, 2021

If you do a Google search for “PPC agency,” you can find thousands of businesses selling AdWords services. Because Google AdWords is complicated and tough to navigate for new PPC marketers and small businesses. If you own a PPC agency, how are you supposed to compete with so many other companies?

PPC 298

PPC Recommendation Social Media Mobile 298

Inflow Insights

NOVEMBER 1, 2019

When setting up their PPC advertising strategy, many of these eCommerce stores assume that setting up their feed and launching one Shopping campaign containing all of their products is all that it takes to create a profit. Unfortunately, the agency they had been working with prior to us hadn’t been doing a great job on their Google PPC.

PPC 105

PPC eCommerce SEO Information 105

Retail TouchPoints

MAY 18, 2023

Pay-per-click advertising (PPC) is among the most cost-effective ways to boost sales online, by allowing brands to efficiently reach the right consumers at the right time. Getting PPC strategy right can be a minefield, but here are five often unexplored tips that can do the trick to help build market share.

Improvements 236

Improvements PPC Retail Financial Services 236

Inflow Insights

JUNE 21, 2021

Whether or not you have a company name as tricky to spell as Atrantil, make sure you’re bidding on misspellings to capture as wide of an audience as possible — and to prevent your competitor from swooping in and stealing those customers from you. Want Short-Term PPC Results Like These? We Can Help.

PPC 136

PPC Merchant Services Search Marketing Recommendation 136

Kissmetrics

AUGUST 18, 2020

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time. To make matters worse, choosing the best PPC company for your business presents a new set of challenges.

PPC 313

PPC Social Media Multi-channel Mobile 313

Groove

NOVEMBER 12, 2021

It’s critical for online retailers to have (at minimum) a basic understanding of pay-per-click, or PPC, advertising because it’s an optimal tool to leverage when you want a leg up on the competition. This means that when companies advertise on one platform, their ads appear on all three. Which Costs More? Happy advertising!

PPC 195

PPC Merchant Services Social Media eCommerce 195

Kissmetrics

MARCH 8, 2021

Microsoft Advertising provides pay-per-click (PPC) ads for Bing–but how much do Bing ads cost? Let’s say you want a PPC ad to get 100 clicks per day. There are two budget types in the Bing ad platform: Daily: Targeted daily limit for PPC ad spend (actual amount could be a bit higher or lower). Well, it depends.

PPC 259

PPC Accessories Apparel Automotive 259

Inflow Insights

DECEMBER 4, 2018

Inflow runs on the same conviction: PPC, SEO, and CRO services compliment each other. In what follows, I want to share with you the Milk and Cookies approach to getting the most out of the investment you make in PPC or SEO services by combining it with CRO. And the end is more conversions. They impact each other.

PPC 96

PPC SEO eCommerce Social Media 96

Inflow Insights

SEPTEMBER 16, 2019

When running eCommerce PPC campaigns for Google search and Google Shopping ads, most companies focus on creating a great return on ad spend (ROAS) to generate profit. In our experience running PPC for clients, we’ve seen that we can gain better results and profit for the client by factoring in multiple KPIs. What is ROAS?

PPC 88

PPC eCommerce Other Improvements 88

Kissmetrics

SEPTEMBER 3, 2020

What’s tough for many companies is choosing the right AdWords Agency. Most companies choose to outsource that hard work to a PPC agency. Partner status gives your company access to a number of benefits, including the Google Partner badge that can be shown on your website and marketing materials.”

PPC 274

PPC Management Improvements Books 274

Groove

JANUARY 13, 2021

eCommerce PPC. Our strategists work with you to develop a brand strategy that is congruent with your website and marketing expectations as well as your company's eCommerce goals. The account manager serves as a central point of contact between your company and Groove, and can be communicated with via email, phone or virtual meetings.

eCommerce 329

eCommerce PPC SEO eCommerce Design 329

Inflow Insights

AUGUST 26, 2020

Companies question their selection all the time, especially after experiencing agencies like these: Cookie-cutter agencies that recycle the same strategies to all their clients (i.e., “We Your “SEO-PPC-Paid Social expert” is NOT an expert at all three. The digital landscape moves fast, and so does your company.

PPC 78

PPC Improvements SEO Information 78

Store Growers

JANUARY 29, 2020

I recently came across this example from shaving company Supply. Think about the companies that used to send out these huge catalogs in the mail. The post Product IQ: The Missing Ingredient In Most PPC Campaigns appeared first on Store Growers. It’s hard to keep track of the effectiveness of all of these little things.

PPC 113

PPC Article eCommerce Shopify 113

Groove

JUNE 13, 2022

is an Industrial Supply Distribution and Liquid Paint Application company that was established in 1940 as a family-run business. The team also utilized Optmyzr , a tool used for maximizing the value of a company’s budget for PPC ads , to generate recommendations for keyword opportunities and add relevant terms and negative keywords.

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Supplies PPC Improvements Information 195

FastSpring

SEPTEMBER 25, 2017

Inbound marketing, PPC (Pay-Per-Click), and natural SEO are all great ways to market your SaaS or digital product. Each method is based online, and they're relatively inexpensive, which makes them a good fit for startup companies.

PPC 61

PPC SEO Marketing 61

Groove

APRIL 1, 2020

As mobile surpasses desktop traffic for many companies, it’s more important than ever to design a mobile-first experience. When it comes to PPC, your company has a very short amount of time to pull in users and drive them to convert. When it come to PPC, incentives can be a fantastic way to drive conversion.

PPC 345

PPC Mobile Improvements B2B 345

Groove

JANUARY 5, 2022

This includes those who have viewed a product on your company's website or app, added a product to their shopping cart or recently purchased. YouTube PPC Ads. Make your video ad personal, share your industry expertise, or show behind the scenes of your company and its mission to help educate or inform your audience.

Merchant Services 370

Merchant Services PPC Social Media Shipping Costs 370