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Batteries Plus: Customer Data and Store Expertise Power Sweeping Digital Transformation

Retail TouchPoints

Over the last decade or so, Batteries Plus has struggled to find its place in the world of digital retail, even as consumers have become ever more reliant on battery-powered devices. Right now [those experiences] look very similar, so we’re working to reinvent what those consumer journeys look like.”

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6 Strategies for Collecting Customer Data for Early Personalization

Sailthru

In many cases, poor customer data management will be the catalyst. We all know that customer data is crucial for personalization, especially in the earliest stages of the customer journey as you’re still establishing that relationship. As a result, consumers are more concerned with their privacy than ever.

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A Deep Dive Into Direct to Consumer (D2C) Marketing in Ecommerce

ROI Revolution

Direct to consumer (D2C or DTC) refers to brands that bypass third-party retailers and wholesalers to sell products directly to customers. As an online-centric business type, D2C has experienced tremendous growth over the course of the coronavirus pandemic as consumers have reduced their in-store shopping.

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Make the Most of Your Ecommerce Leads with Hidden Fields

Optimizely

Using a lead capture tool , your promotions are able to pull in additional data from your consumer beyond just the typical “name and e-mail” that is visible. Hidden fields allow marketers to capture that useful data without requiring a visitor to fill out a massive, multi-field form. Access to Better Data.

eCommerce 246
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Consumers demand brands get personal as they reject age-based labels and stereotypes, Adobe Research reveals

365 Retail

Today, Adobe announced new research revealing the growing importance of brands understanding customers on a personal level –?and and interacting with them as individuals, in real-time – as fewer than one-third of consumers (31%) believe labels such as “Millennial” and “Gen-Z” are still helpful and relevant. Time to get personal.

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How to Meet and Exceed Amazon-Driven Customer Expectations 

ESW

But as retailers and brands with DTC ecommerce channels know, meeting online customer expectations in an Amazon-dominated environment is challenging to say the least. Essentially, The Amazon Effect refers to the ways in which consumer expectations have changed as a result of shopping with the dominant online marketplace.

eCommerce 139
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Consumer Insights and the Dimensions of Loyalty

OracleBlogs

Today, retail marketers are challenged to connect with consumers in new and changing ways as traditional channels wane in light of the current situation. As retailers adjust their marketing efforts, the role of customer loyalty has become more important than ever. Use external data services to enrich customer data.