Retail TouchPoints

AUGUST 30, 2023

In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation is a concern, it is crucial for retailers and brands to differentiate between understanding customer habits and fostering customer loyalty in order to succeed.

Shipping Costs 220

Shipping Costs Improvements Live Chat Retail 220

Retail TouchPoints

MARCH 11, 2024

New research from the Kearney Consumer Institute (KCI) indicates that there are clear distinctions between loyal customers and brand superfans, which creates even more opportunity for brands to build and nurture shopper relationships — and influence buying behaviors. Brands need to be more honest about what loyalty really means.

Social Media 244

Social Media Consumer Reference Definition 244

365 Retail

JULY 5, 2022

Customers are becoming more vigilant about spending money. How can brands capture customer loyalty at this turbulent time? Achille Traore, CEO, White Label Loyalty. Retail customer loyalty programs can help with both retention and new customer acquisition by enticing customers to purchase from you over your competitor.

Customer Loyalty 72

Customer Loyalty Customer Retail Banking 72

Retail TouchPoints

JULY 24, 2023

Navigating these touch points can be challenging, but the potential rewards, like enhanced customer loyalty, are worth the additional effort. consumers have at least one email account, with the average addresses per person totaling 2.5. In fact, in 2022, 55% of businesses texted their customers , according to Simple Texting.

Small Business Retail 220

Small Business Retail Marketing Retail Social Media 220

BigCommerce

FEBRUARY 1, 2018

Conducting keyword research will tell you what consumers are searching for all over the world. View search volume results to target a specific, relevant keyword and group. I also browse additional recommended or related keywords and find a whole new group of terms I should also target. Social media copy.

Marketing 354

Marketing Social Media eCommerce Arts 354

Retail TouchPoints

FEBRUARY 28, 2023

There’s no question that rising prices have altered consumer behaviors. Our recent survey of North American, UK and APAC consumers — which is the basis of an upcoming Eagle Eye report — found similar trends globally: 61% of shoppers worldwide are using money-saving tactics like seeking out on-sale items and coupons more often.

Retail 259

Retail Books Consumer Social Media 259

Optimizely

APRIL 5, 2018

Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). But should your GPG brand start selling direct-to-consumer? What does it mean to shift to direct-to-consumer? Direct-to-consumer means exactly what it sounds like: using ecommerce platforms to sell products directly to buyers.

B2C 170

B2C Consumer Shipping Costs Supplies 170

Groove

JANUARY 19, 2022

Improving customer experience is a focal point for many online businesses. As the demand for frictionless shopping increases and consumer shopping habits constantly change, merchants must optimize their stores to accommodate shoppers at each stage of the eCommerce customer journey. Are you unfamiliar with this term?

eCommerce 370

eCommerce Merchant Services Customer Payment Services 370

Optimizely

JUNE 10, 2020

And, with new ecommerce brands seemingly popping up daily, it’s essential that brands focus on building loyalty within their customer base. So, how do you differentiate your brand and create serious customer loyalty? Many Sephora shoppers seek out the Rouge (top tier loyalty membership level) as a badge of honor.

Customer Loyalty 195

Customer Loyalty eCommerce X-cart Outdoor 195

Retail TouchPoints

SEPTEMBER 21, 2021

The 15 sessions covered a wide range of topics, so to make it easier to browse we’ve organized the sessions into four categories: Holiday 2021 forecasts and how best to prepare for 2022; Building loyalty with connected consumer experiences; Key ecommerce and digital marketing trends; and Embedding innovation within your retail organization.

Payments 221

Payments Payment Services Customer Experience Social Media 221

Kissmetrics

JANUARY 17, 2022

This is a technique marketers use to divide their list into smaller groups or segments. Segmentation helps brands to understand their customers better and target their products accordingly. One-to-one personalized marketing is all about reaching out to a customer. Customers Prefer Personalized Messages. Segmentation.

Marketing 273

Marketing Recommendation Social Media Improvements 273

eCommerceFuel

OCTOBER 1, 2020

Customer loyalty is the key to customer retention, meaning repeat customers for your business. The fundamental goal for an eCommerce shop is to attract customers, and ultimately keep them coming. Adapted from a traditional shop model, an eCommerce customer loyalty program is essential for customer retention.

Customer Loyalty 44

Customer Loyalty eCommerce Customer Shipping Costs 44

Retail TouchPoints

MARCH 5, 2024

Every brand is fighting to win and keep customer loyalty, and True Religion is no different. The entire Go There campaign was fashioned around consumer insights. Number two, we know our consumers are inspired by athletes. People are tired of the same old ad campaigns; they want to be inspired.

Fashion 232

Fashion Travel Multi-channel Games 232

Kissmetrics

OCTOBER 24, 2017

Despite industry misconceptions, customer engagement isn’t a random phenomenon. Consumers don’t land on your website out of thin air. Some consumers possess an actual problem and think your product can offer a solution. How consumers learn about your SaaS product matters. Monitor Social Media Interactions.

Customer 278

Customer Live Chat Customer Loyalty Social Media 278

Kissmetrics

DECEMBER 8, 2020

Namely, take a look at the top three reasons consumers use ad blockers: Ads made to convert can come off as annoying, disruptive, or even a security concern, instead of as helpful or engaging. Finally, when users see your mobile ads on social media, they are often hearing about your business for the first time. Segment created.

Mobile 363

Mobile Social Media Article Payment Services 363

Retail TouchPoints

JUNE 22, 2023

While Urban Outfitters ’ assortment is designed for consumers in their teens and early 20s, Anthropologie provides a destination for consumers’ “next generation of life,” when they’re starting careers and families, according to Chief Marketing Officer Elizabeth Preis.

Customer 259

Customer Clothing Consumer Fashion 259

BigCommerce

NOVEMBER 13, 2017

For creating a content asset that drove thought leadership, revenue and customer loyalty. The idea behind this survey was to create a publicly released report that changed how Beer Cartel as a business was thought of by consumers, suppliers and the industry at large. Why they won. Business stats. Co-owner: Richard Kelsey.

Food and Beverages 227

Food and Beverages BigCommerce Marketing Social Media 227

Retail TouchPoints

JANUARY 25, 2023

That means brick-and-mortar is still going strong, and not just because consumers are eager to get out of the house again. These spaces can be permanent in-store features or they can be pop-ups in stores and in other locations where customers spend time. When these consumers feel catered to, it creates more loyalty.

Retail 221

Retail Sporting Goods Department Stores Consumer 221

Kissmetrics

FEBRUARY 17, 2021

As consumers, we’re very accustomed to seeing this. As consumers, we place a tremendous amount of value on the idea of getting something for free, even at the expense of getting the best deal. Discounts for Groups of Customers. Social Media Contests As Sales Promotions. Loyalty Promotions.

PPC 280

PPC Shipping Costs Social Media eCommerce 280

365 Retail

FEBRUARY 23, 2022

Subscription services really took off in 2020 thanks to a combination of lockdown driving online shopping, consumers’ desire to save money, and the innate convenience of the subscription model. 45% of consumers streamed live television at least weekly, up from 20% in 2017. . The subscription phenomenon.

Subscription 104

Subscription Payment Services Marketing Multi-channel 104

Kissmetrics

APRIL 28, 2021

In an ever-increasing digital world, consumers are interested in forming connections and engaging with brands. Creating connections is essential to building long-term relationships, and then it becomes possible to establish customer loyalty. Humanizing Your Brand Gives a Customer-Centric Approach. Use Social Media.

PPC 195

PPC Customer Retention Social Media Recommendation 195

ESW

APRIL 15, 2019

Businesses can use this inventory challenge as an opportunity to give customers an exciting emotional experience, which helps build brand awareness and engagement. Carolyn Nye , Director of the Digital Interactive Group at Acxiom, says that new and enticing sales like these can be a way to re-engage dormant email subscribers.

eCommerce 113

eCommerce Social Media Payment Services Gifts 113

Kissmetrics

JUNE 7, 2021

Should your brand make a serious, emotional ad or produce fun, light-hearted content on social media? By grouping them together, they increase the odds that shoppers will find something valuable among those options. Offer rotating sales, and experiment with different discounts to identify the deals that consumers want.

eCommerce 219

eCommerce Marketing Social Media Events 219

MagentoBrain

MAY 23, 2023

Make it easy to use: Make your loyalty program easy to use and understand. Customers should be able to enroll easily, track their rewards, and redeem them easily. Promote your program: Promote your loyalty program through your website, social media channels, and email marketing campaigns.

Social Media 52

Social Media Customer Loyalty Customer Data Improvements 52

Retail TouchPoints

JUNE 3, 2021

Retargeting consumers via ads has been at the front lines of retail marketing for a while now. Similarly, Google is also planning to eliminate the individual collection of private information and instead plans to support its ad tracking by tagging micro-groups of similar visitors.

Marketing 174

Marketing White Paper Social Media Mobile 174

Korona

NOVEMBER 30, 2022

Loyalty programs offer rewards, discounts, or other special incentives designed to encourage customers to purchase a store’s or brand’s products and build trust with them. They, therefore, provide a wealth of information about customer preferences that is valuable to your future marketing strategies. .

Customer Loyalty 52

Customer Loyalty Retail Shipping Costs Social Media 52

RTP blog

JANUARY 26, 2018

A Few Facts About Your Biggest Demographic For starters, let’s consider a few fundamental points about retailers’ largest consumer group: The Millennial generation, which includes those born between 1982 and 2000, is already more numerous than any other age group—even the baby boomers ( 83 million vs. 75 million ).

Customer Experience 150

Customer Experience Customer Mobile Article 150

lateshipment

AUGUST 1, 2022

Automation helps create a positive post-purchase experience for the customer and can have a significant impact on engagement and revenue opportunities. In what we call the effortless economy, consumers have high expectations for convenience. Of course, customers can’t place orders if there’s no product to sell. Managing Orders.

Customer Experience 147

Customer Experience Payment Services Customer Shipping Costs 147

Kibo

DECEMBER 14, 2021

Now, this generation is entering its prime spending years, and as millennials age into their 30s and 40s, they will be an increasingly important consumer group. Merchants are shifting toward a fast and efficient customer digital shipping experience to meet the demands of the millennial shopper. Millennials love social media.

Social Media 62

Social Media Retail Mobile Omnichannel 62

Smile.io

OCTOBER 6, 2023

As technology evolves and more tech products become available and accessible to more consumers, the rise in competition naturally happens. “The Global Consumer Electronics Market report by Reports Insights reveals that the market is expected to record a market size of more than USD 1063.39 Billion (USD) in 2022. Billion by 2030.

Electronics 61

Electronics Social Media Accessories Customer Loyalty 61

Wiser

AUGUST 28, 2023

Here are some valuable insights and practical steps on how to enhance your retail assortment, ensuring it resonates with evolving consumer trends and stands out in a competitive marketplace. Understand the demographics, psychographics, and buying behavior of your potential customers. What age group are they in?

Retail 146

Retail Fashion Information Customer Data 146

Smile.io

FEBRUARY 23, 2022

The key to creating these brand advocates is a little something called loyalty marketing. And while having a customer loyalty program is a great tool, it’s not the end all be all. Loyalty marketing involves every part of the customer journey and when done correctly is a great growth strategy.

Marketing 72

Marketing Customer Loyalty Customer Retention Social Media 72

RetailMinded

APRIL 20, 2023

By embracing new technology, digitizing processes, streamlining staff training, and enhancing the customer shopping experience, businesses can improve operational efficiency, foster customer loyalty, and drive revenue growth. Manual inventory tracking can be time-consuming and prone to errors.

Payment Services 52

Payment Services Payments eCommerce Retail 52

Korona

NOVEMBER 10, 2022

While raising prices during uncertain economic times is not unheard of and may even be expected, it is not always the best option, especially when consumer spending is likely to decline. . Additionally, the success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a new customer is 5-20%.

Shipping Costs 52

Shipping Costs Online Retail Payment Services Merchant Services 52

Smile.io

FEBRUARY 2, 2024

  In this loyalty report, we dig into the growth of ecommerce brands through key indicators such as Smile generated value, customer lifetime value (CLV), repeat customer rate, average order value (AOV), purchase frequency (PF), and loyalty ROI. Median Loyalty ROI by Industry. YoY increase. Leverage Smile.io

Customer Loyalty 86

Customer Loyalty eCommerce Customer Merchant Services 86

Ecommerce Platforms

JANUARY 24, 2023

To gain traction with your reviews – you can use the social push feature to automatically post reviews on your Twitter and Facebook pages. Furthermore, you can showcase social media reviews by integrating your Facebook and Instagram shops with Yotpo. You can create customized loyalty and referral programs.

Shipping Costs 197

Shipping Costs Merchant Services Subscription Shopify 197

Ecommerce Platforms

FEBRUARY 14, 2022

In this Stockly review, we’re introducing you to one of the many exciting new French startups making their way into the changing consumer market. If you operate an online store and your customer sees a product out-of-stock, the chances are they’ll leave your website and look for an opportunity to buy elsewhere. Go to the top.

Small Business Retail 104

Small Business Retail Customer Loyalty Fulfillment Supplies 104