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Transforming Holiday Marketing in CPG Retail with Generative AI

Retail TouchPoints

Getty Images’ VisualGPS consumer survey finds that 79% of Americans are excited about the potential of using AI to increase productivity, and a study by SAP Emarsys confirms that so far, 77% of consumers enjoy the personalized shopping recommendations that this new technology enables.

Marketing 248
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As Consumer Demand for Inclusion Rises, Retailers Must Tackle Legacy Issues and Attitudes

Retail TouchPoints

Brands and retailers are feeling mounting pressure — from consumers, shareholders and even their boards — to be more inclusive. Because of efforts to address this mismatch of product and real-world sizing, Coresight Research estimates that the value of the extended-size market for women will grow to $32.3 billion in the U.S.

Consumer 289
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The Empowered Marketer: Catering to the High Fashion Buyer

Optimizely

She’s the Strategy & Digital Marketing Manager for two different high-fashion online retailers: Need Supply and Totokaelo. Aneesha is constantly working to provide value through marketing that is both thoughtful and highly personalized. How to personalize your marketing to individual buyers. …and much more.

Fashion 321
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eCommerce A/B Testing: Ideas & Tips You Should Know

Groove

eCommerce A/B testing is a scientific method of evaluating a marketing variable compared to a control. This occurs when brands show a percentage of users either a control or variable version of a marketing asset. When properly executed, this exercise helps businesses evaluate a variable’s effectiveness related to the control.

eCommerce 285
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The Retail Merchandising Checklist — Trade Marketing Tactics for Brands

ChannelAdvisor

Brands who sell on their own online channels exercise an amazing amount of control over their online merchandising. Controlling recommended products. But merchandising doesn’t stop there, and trade marketers can do a lot to maximize their brand’s retail merchandising. Implementing the search experience.

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The Retail Merchandising Checklist — Trade Marketing Tactics for Brands

ChannelAdvisor

Brands who sell on their own online channels exercise an amazing amount of control over their online merchandising. Controlling recommended products. But merchandising doesn’t stop there, and trade marketers can do a lot to maximize their brand’s retail merchandising. Implementing the search experience.

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Camp Puts Curation at the Center of Revenue Creation with Gift Finder Tool

Retail TouchPoints

As a team of one, Seyfried has the unique opportunity to collaborate closely with her peers in the growth team, which links tech and marketing closely together. The more data the engine gets, the more tailored the recommendations are. I’m confident this experience has proven that.”

Gifts 236