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“I’m Yours”: Win customers’ hearts this Valentine’s Day with inventory packages

Liveintent

LiveIntent offers a selection of inventory packages that advertisers can use to reach target audiences across premium email newsletters. Advertisers can use content packages to deliver ads across emails of specific content categories, such as food & drink, style & fashion, and technology & computing. Custom packages.

Customer 126
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What is lookalike modeling?

Liveintent

One way to wrap your head around it and the technology behind this approach is to think of it in the context of the 1988 buddy comedy Twins. This customer persona becomes the model for the rest of the consumers you’re looking for so that your model audiences ultimately behave just like your best customers.

Fashion 127
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Year in Review: The Most-Read E-Commerce Resources of 2020

ChannelAdvisor

Like the proliferation of direct-to-consumer brands, for example. Many brands and retailers were justifiably concerned whether their various shipping partners will be able to deliver their packages in a timely fashion over the holiday season — and whether they’d even be able to maintain a profit. Or the importance of marketplaces.

eCommerce 105
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Where Marketing Leaders Turn to For Ecommerce Industry Info

Omnisend

From podcasts to daily news newsletters, here’s a look at what these successful marketing leaders are reading or listening to—maybe you’ll find a new inspirational resource to solve your business puzzles. >>>Listen to the full episode “How Dixxon turned flannels shirts into a thriving fashion brand.”.

eCommerce 109
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Is Direct Mail Marketing Making a Comeback?

Optimizely

What consumer demands does it still meet? With all of the advanced technology we’re leveraging these days using certain algorithms to determine our customers’ buying patterns or metrics indicating how they’re engaging with our websites, why should we summon an original form of outreach to interact with our customers?

Marketing 195
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Can Ecommerce Make You Rich? The Road to Ecommerce Riches

Shopping Signals

The convenience of online shopping appeals to consumers, while the potential profits entice entrepreneurs. And Sophia Amoruso went from selling vintage fashion on eBay to creating the hugely popular Nasty Ga l brand. Building an email list and sending regular newsletters also helps drive repeat business.

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How the Customer Experience is Powering the Fastest Growing Brands

Kissmetrics

Consumers want more than an email newsletter—they want easy tracking and personalization. With the help of scrappy teams and technology to automate processes, these brands are not only keeping up with the trend, but also are redefining it and leveraging it to grow. Download the original guide here.