Kissmetrics

OCTOBER 13, 2020

Although business-to-consumer (B2C) brands often leverage local marketing, business-to-business (B2B) ones tend to take a broader approach. 46% of all Google searches are local , so if you’re not targeting people in your area, you may be missing nearly half of your potential consumers. Mobile Marketing and B2B Local SEO.

B2B 298

B2B SEO B2C Mobile 298

Retail TouchPoints

MARCH 9, 2021

Through a survey of 475 consumers, Influence Central also found that only 19% of U.S. consumers have tuned into a livestreaming event. The biggest draw for consumers comes from livestreaming’s unique mix of entertainment, behind-the-scenes product information, shared commenting with others, and simple click-to-buy options.”

Small Business Retail 300

Small Business Retail Marketing Retail Fashion 300

Retail TouchPoints

MARCH 31, 2021

Nowhere is that more true than the retail market, which has seen a fundamental shift among consumers in the wake of the pandemic. The pandemic has transformed how consumers behave by accelerating their embrace of digital commerce, and the changes are likely to prove permanent, according to businesses studying and adapting to the changes.

Customer 307

Customer Reference Fashion Article 307

Groove

JUNE 23, 2020

The evolving eCommerce landscape is making it increasingly easier for merchants to accommodate to the tech-savvy consumer. In fact, 79% of consumers who report dissatisfaction with website performance are less likely to buy from that site again. Keep the following guidelines in mind when sizing your images on your BigCommerce site.

BigCommerce 370

BigCommerce Merchant Services Recommendation Improvements 370

Retail TouchPoints

FEBRUARY 23, 2022

In the pandemic’s wake, many retailers set up flexible fulfillment services in order to meet new safety guidelines and consumer requirements. Nicholas added that when these projects don’t start with a unified vision, it can lead to disjointed experiences that ultimately frustrate consumers.

Fulfillment 243

Fulfillment Vend Operations Technology 243

Retail TouchPoints

JUNE 4, 2024

The latter competition could have broad implications for any business using these platforms to connect with consumers…so, just about everyone. It will probably be years before legislators and the justice system weed through the murky, interconnected layers of these questions to reach a point where users have clear guidelines around fair use.

Social Media 248

Social Media Merchant Services Technology BigCommerce 248

Kissmetrics

SEPTEMBER 8, 2020

Then you must snatch the golden opportunity to grab consumer attention with the ultimate local guide, on a mobile device including the iPhone and iPad as well as all Android device products. ? of mobile searches are based on location. Overall, local searches are growing 50% faster than overall mobile searches.

Merchant Services 268

Merchant Services Payment Services Mobile Payments 268

Retail TouchPoints

FEBRUARY 21, 2024

We design our stores so that they could fit in downtown Manhattan or a cute boutique area; we do not follow the hospital design guidelines.” For example, offering fast and convenient payment experiences via mobile devices or even employee badges takes cues from airport retail’s “scan and go” models.

Gifts 205

Gifts Beauty and Health Payment Services Payments 205

BigCommerce

JANUARY 25, 2018

Consumers seek time-saving shortcuts all the time, and their attention naturally gravitates to the quickest way to gather information: images. When consumers view a product page, they are looking for proof of quality and value. 93% of consumers consider images essential in purchasing decisions.

White Paper 419

White Paper Clothing Outdoor Improvements 419

Retail TouchPoints

JUNE 4, 2020

But with new safety guidelines and sanitation best practices coming online, associates will be tasked with not just doing their own jobs well, but also keeping everyone in the store safe from harm. Once stores fully reopen, 58% of consumers say they will shop as frequently as before the pandemic.

Management 166

Management Fulfillment Omnichannel Consumer 166

Kissmetrics

MARCH 4, 2021

It allows consumers to shop your products away from the central Amazon store—and all of your competitors that reside there. There’s plenty of room for content and videos to give consumers a peek behind the scenes and understand what makes their brand tick. Content tiles are any type of content with which consumers can interact.

Social Media 273

Social Media eCommerce Consumer Improvements 273

Retail TouchPoints

MARCH 25, 2021

Driven by growing consumer concern over how their personal data is being collected and used, governments are enacting legislation, and tech companies are implementing platform changes, that will forever alter the relationship between consumers and advertisers. “A A new era of advertising is taking shape.

Retail 261

Retail Consumer Social Media POS 261

365 Retail

APRIL 20, 2024

A New Approach to Customer Relationships for Brick-and-Mortar Customer retention is fundamental to profitability, demanding deep, meaningful relationships with consumers. Compliant with GDPR guidelines, refive ensures that all customer data is collected with full consent and maintained with utmost privacy.

Technology 57

Technology Retail Customer Retention Customer Data 57

Retail TouchPoints

FEBRUARY 9, 2022

However, if customer service is excellent, 78% of consumers will do business with a company again, even after a mistake. Multiple choice answers are fast and easy for the consumer and give your organization insights to better understand cart abandonment. It is important that you are able to gather feedback across every channel.

Payment Services 221

Payment Services Shopping Carts Omnichannel Multi-channel 221

Retail TouchPoints

NOVEMBER 3, 2020

Tap-n-go credit cards, mobile wallet capabilities, buy online/pick up in-store (BOPIS), curbside pickup and a well-working ecommerce platform are all appealing methods that help shoppers feel relaxed about the safety of your stores. Observe Your Consumers. But if you don’t have contactless technology, don’t worry.

Payment Services 175

Payment Services Mobile Payments Technology Mobile 175

Kissmetrics

SEPTEMBER 21, 2020

Guides’ additional content can increase your business’s visibility and make it easier for consumers to get the information they need. With most consumers heading online to search for local businesses, and mobile search on the rise, increased visibility is more critical than ever before. Becoming a Local Guide is simple.

Improvements 363

Improvements Payment Services SEO Information 363

365 Retail

APRIL 29, 2021

The Consumer Technology Association (CTA) said more than 1,000 companies had committed to returning to a physical version of the trade show in January 2022. CES, the annual technology convention which draws more than 150,000 visitors, will return to its in-person format in Las Vegas next year, organisers have said.

Events 120

Events Travel Technology Mobile 120

Retail TouchPoints

AUGUST 23, 2022

For example: Personalized emails drive a 6X higher transaction rate over generic emails; Personalization can deliver 5X to 8X the ROI on marketing spend; and 53% of consumers say it’s important that retailers recognize them as the same person across all channels and the devices they use to shop. “In

Marketing 206

Marketing Beauty and Health eCommerce Consumer 206

Retail TouchPoints

JULY 9, 2020

For the luxury category, the pandemic’s impact has been multi-faceted, raising the stakes for brands to have larger conversations around how the “luxury experience” is defined and created for an evolved consumer base. Trend 1: Evolving Consumer Priorities Could Depress Luxury Spending. trillion in current exchange rates.

eCommerce 240

eCommerce Travel Social Media Consumer 240

Retail TouchPoints

JUNE 22, 2020

With the California attorney general on track to enforce the California Consumer Privacy Act (CCPA) in July 2020, retailers will continue to face challenges in meeting CCPA compliance. According to the recent PwC Consumer Intelligence Series survey of more than 5,000 consumers, 83% want more control over their data.

eCommerce 161

eCommerce Retail Technology Customer Data 161

Retail TouchPoints

JANUARY 4, 2021

The shift from pictures to quality full three-dimensional models is a trend retailers cannot afford to ignore — particularly when consumer behaviors reveal they enjoy engaging with 3D replicas.

Retail 245

Retail Merchant Services Online Retail Department Stores 245

GetElastic

FEBRUARY 25, 2021

Integrations are one of the most time consuming aspects of implementation. So, depending on business goals, a brand will onboard one or multiple touchpoints such as web, mobile app, chatbot and others. You want to have access to as many reference applications as possible including web, mobile, chatbot etc.

Reference 113

Reference Mobile Omnichannel Operations 113

ESW

APRIL 13, 2020

Email and user accounts, names, addresses and other identifying information is used by attackers trying to look like real consumers. Hackers can either try to steal your consumer data or they can use stolen data to make fraudulent purchases. There are two ways you can fall victim.

Payment Services 148

Payment Services Merchant Services eCommerce Banking 148

ROI Revolution

APRIL 6, 2021

Reminder: 100% Mobile-First Indexing Is Coming Soon. Postponed from September 2020, Google’s revised deadline for moving to sites to mobile-first indexing was March 2021. If your site has not yet been moved to mobile-first indexing, here’s a checklist from Google on how to prepare: Make sure Google can see your content.

SEO 78

SEO Document Mobile Blog 78

ROI Revolution

MARCH 24, 2021

Reminder: 100% Mobile-First Indexing Is Coming Soon. Postponed from September 2020, Google’s revised deadline for moving to sites to mobile-first indexing was March 2021. If your site has not yet been moved to mobile-first indexing, here’s a checklist from Google on how to prepare: Make sure Google can see your content.

SEO 78

SEO Document Mobile Blog 78

UpSellIt

APRIL 10, 2019

Over the years, consumer tastes change. Versatile, easily consumable, and thrown out when it’s stale. Poor Mobile Experiences – Since 2010, mobile web-access has exploded in popularity. Users now expect your mobile site to work just as well as your standard site. www.webcredibility.org/guidelines.

Mobile 77

Mobile Reference Article Presentation 77

ROI Revolution

APRIL 28, 2021

As the pandemic continues to subside and in-person shopping returns to normal guidelines, what does the future hold for the auto parts and accessories industry? With the rapid shifts that took place last year, 2021 will be about finding ways to reach wary consumers and filling your marketing toolbox with innovative strategies to stand out.

Accessories 78

Accessories Automotive Mobile Social Media 78

Omnisend

OCTOBER 4, 2023

Get consumer insights. Adhere to the consumer protection laws and regulations in your country or region. Optimize your email for mobile. Ensure your email is mobile-responsive as many customers access their emails on smartphones. Cancellation confirmation emails can persuade customers to complete their purchase after all.

Merchant Services 147

Merchant Services Payment Services Shipping Costs eCommerce 147

Retail TouchPoints

JUNE 17, 2020

But social distancing guidelines and traffic restrictions enforced due to COVID-19 have forced retailers to redefine “experiential,” and, more importantly, rethink the role of in-store technology. Retail TouchPoints (RTP): As a firm, you’re very focused on the role of tech in experience design.

Technology 158

Technology Beauty and Health Retail POS 158

Groove

APRIL 29, 2022

Brands are now using text messaging to send promotional messages, updates, company announcements and more to consumers that provide consent. After the recession in 2009, businesses used direct mail less and less due to its cost, and consumers weren’t shopping as much during that time when compared to before the recession.

Merchant Services 195

Merchant Services Marketing Shopping Carts Shipping Costs 195

RTP blog

MAY 22, 2019

Adam Blair, Editor: It’s been one of the most interesting developments of the past five to 10 years: the number of retailers that have moved from being consumers/users of technology to being acquirers-developers-and-even-resellers of technology. But here are three basic guidelines: 1.

Retail 150

Retail Technology Travel Books 150

Ecommerce Platforms

JULY 4, 2018

3) T-Mobile. T-Mobile found an awesome way to create user-generated content while also sending a shot at their competitors. Having users contribute to your content creation efforts has another interesting advantage, as consumers are more interested in hearing the views of their peers than reading cleverly written sales messages.

Social Media 168

Social Media Payment Services Consumer Payments 168

Ecommerce Platforms

JULY 27, 2018

Have you noticed that some online ecommerce stores have highly responsive pages while browsing on our laptops while their mobile version isn’t so appealing and responsive? At the same time, other stores have highly optimized websites for both the desktop and mobile. You might have probably heard the term ‘mobile-first indexing’ lately.

Mobile 120

Mobile eCommerce X-cart Information 120

Omnisend

DECEMBER 14, 2023

In fact, according to Statista , 77% of consumers use social media to discover new brands or products. By being active on multiple platforms, you can stay top of mind for consumers and create multiple touchpoints to attract potential customers. Optimize for mobile As of Q1 2023, mobile accounted for 58.3%

Multichannel 78

Multichannel Social Media Payment Services Shipping Costs 78

Ecommerce Platforms

JULY 27, 2018

Have you noticed that some online ecommerce stores have highly responsive pages while browsing on our laptops while their mobile version isn’t so appealing and responsive? At the same time, other stores have highly optimized websites for both the desktop and mobile. You might have probably heard the term ‘mobile-first indexing’ lately.

Mobile 116

Mobile eCommerce Web Design X-cart 116

Kissmetrics

SEPTEMBER 17, 2021

Log in to your Mobile Money account and click on “Chatbot” and then “Chat starters” on the top bar. Seventy-five percent of consumers want to talk to brands via private messaging. Log in to your Mobile Money account and click on “Chat bot” and then “Chat starters” on the top bar. Here’s how to set it up.

Social Media 359

Social Media Marketing Customer Loyalty Other 359

Kissmetrics

MAY 12, 2021

While organic Facebook leads won’t cost you anything, gaining them may be time-consuming, and your results can depend on your creativity levels, where you place your content, and the way you promote it. Follow Facebook’s guidelines for images. Coca-Cola’s digital promotion allowed consumers to send virtual Cokes on Facebook.

Social Media 342

Social Media Events PPC Article 342