Retail TouchPoints

SEPTEMBER 27, 2023

It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory. For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried.

Social Media 297

Social Media Multi-channel Consumer Comparison Shopping 297

Retail TouchPoints

SEPTEMBER 14, 2023

Shopping online can feel completely overwhelming for consumers when options feel infinite. Choice paralysis can occur when consumers are presented with too many options that are difficult to compare, which can result in the shopper becoming overwhelmed and avoiding making a choice altogether. Know your customer.

Customer 264

Customer Social Media Recommendation Presentation 264

Retail TouchPoints

FEBRUARY 24, 2023

Spurred by the global pandemic, a rise in social activism and the surge of wellness movements, consumer sentiment has shifted significantly over the past few years. Nearly all (93%) consumers surveyed in PwC’s most recent Holiday Outlook shared that trust is a top influencer in their buying decisions.

Consumer 241

Consumer Social Media Recommendation Apparel 241

Retail TouchPoints

MAY 1, 2024

The Psychology of Immersive Shopping Experiential retail strategies are rooted in psychological principles about how consumers engage with spaces. Behavioral psychology: Understanding consumer behavior is crucial to crafting effective marketing strategies and designing engaging retail experiences.

Technology 298

Technology Arts Payments Customer Loyalty 298

Retail TouchPoints

SEPTEMBER 30, 2021

As the rise of ecommerce continues to accelerate, consumer behavior is changing at lightning speed. But without access to in-person consumer panels throughout the pandemic, many CPG brands struggled to keep a pulse on their customers’ preferences and demands around product taste, packaging, price and more.

Consumer 273

Consumer Social Media Improvements Customer Loyalty 273

Retail TouchPoints

OCTOBER 16, 2023

However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. In the process, the retailer can gather information about color preferences, style inclinations and even travel plans.

Social Media 271

Social Media Consumer Information Marketing 271

Kissmetrics

APRIL 21, 2021

Now that word of mouth recommendations and criticisms spread through social media faster than fire in a dry field, influencers are more important than ever. They usually huge followings on social media and are brand advocates as well as niche promoters. Let’s explore how you can create this type of campaign.

Social Media 307

Social Media Clothing Recommendation Fashion 307

Retail TouchPoints

NOVEMBER 3, 2021

To offer simple product recommendations — such as “customers who bought this item also bought this” — is simply not going to cut it anymore. Recommendation is a never-ending battle for accuracy and timeliness. On a more positive note, 82% of consumers admit to having been influenced by a personalized shopping recommendation.

Recommendation 147

Recommendation Customer Retail Social Media 147

Retail TouchPoints

NOVEMBER 18, 2021

Retailers certainly need to know what consumers want , but perhaps an even more important question is: How do I provide it to my shoppers? A host of new technologies are now available to make digital shopping more informative and interactive, and brands are seeing real results after employing them.

Consumer 257

Consumer Merchant Services Social Media Technology 257

Retail TouchPoints

JUNE 10, 2022

More than two-thirds of shoppers overall are already familiar with the metaverse, but the percentages for each generation vary widely, according to KPMG’s Go boldly, not blindly, into the metaverse Consumer Pulse Survey. The patterns reflect early adoption of other technologies, with younger, wealthier consumers ahead of the curve.

Social Media 269

Social Media Channel Technology Travel 269

Retail TouchPoints

DECEMBER 13, 2023

A recent report states that brand transparency regarding environmental sustainability remains a top priority for cosmetics and personal beauty care consumers. Nowadays, consumers are informed and purpose-driven, searching for brands that align with their values. To Trust or not to Trust?

Beauty and Health 223

Beauty and Health Social Media Consumer Customer Loyalty 223

Groove

AUGUST 13, 2020

Online interactions between consumers and businesses are just as important as in-person touch-points. Engage with social media followers. Engage With Social Media Followers. Create a positive eCommerce customer experience and increase consumer trust with an engaging social media branding strategy.

Customer Experience 326

Customer Experience Customer eCommerce Social Media 326

Retail TouchPoints

AUGUST 15, 2023

Executive teams have historically looked at the customer journey as a funnel, aiming to bring consumers from an initial point of engagement through to a purchase. And consumers agree, with 90% saying that the post-purchase experience is just as important as the quality of the products they’re getting.

Live Chat 202

Live Chat Merchant Services Recommendation Customer Experience 202

Retail TouchPoints

SEPTEMBER 8, 2020

Although the eTailer has two very distinct target customers — the fashion-forward Millennial and the style-conscious 40-to-50-year-old consumer — there are core behaviors that transcend these distinctions and, ultimately, guide Olivela’s experience strategies. Olivela IRL successfully meets consumers’ content cravings.

Consumer 130

Consumer Beauty and Health Social Media eCommerce 130

Retail TouchPoints

SEPTEMBER 8, 2020

Although the eTailer has two very distinct target customers — the fashion-forward Millennial and the style-conscious 40-to-50-year-old consumer — there are core behaviors that transcend these distinctions and, ultimately, guide Olivela’s experience strategies. Olivela IRL successfully meets consumers’ content cravings.

Consumer 130

Consumer Beauty and Health Social Media eCommerce 130

Retail TouchPoints

JUNE 20, 2023

Because ChatGPT uses publicly available information, it can only return a generic set of suggestions for choosing a suitable TV. ChatGPT needs access to proprietary platform data from retailers in order to make product-level personalized recommendations. Second, search will deliver next-generation product recommendations.

Books 303

Books Recommendation Toys eCommerce 303

Kissmetrics

DECEMBER 26, 2020

If you want, you can create blog posts that discuss information relevant to the event. When you provide people with valuable information by letting them know you have a relevant event coming up, you’ll only reinforce the validity of your email list. It helps people take you seriously, and it becomes a hub for event information.

Events 363

Events Social Media Information Recommendation 363

Retail TouchPoints

FEBRUARY 25, 2022

Social media has been an incredible driver for ecommerce growth, and platforms are leaning in, creating new features to facilitate not just purchases but an online experience. Most social networks offer in-app shopping solutions now, including live video to meet shoppers’ demands. Retailers Going Live. or Williamsburg, Brooklyn.

Social Media 304

Social Media Retail Events Channel 304

retailnext

FEBRUARY 7, 2020

Dear retailers, having a profile and posting once in a while isn’t enough to get more customers from social media. Since social media is a popular place for product research, your content should be as engaging and persuasive as possible. Posts are the biggest and the most time-consuming thing. First stop, posts.

Social Media 52

Social Media Customer Retail Games 52

SellBrite

MARCH 9, 2018

Despite what some may tell you , social media for business is not dead. While it’s true that it is becoming a lot more difficult for businesses and brands to reach social media users organically today, there’s still a lot of value and potential ROI that can be gained from participating on sites like Facebook, Twitter, and Instagram.

Social Media 85

Social Media Channel Recommendation eCommerce 85

Groove

APRIL 1, 2022

Introduction Because you’re reading this eBook, you’re likely an eCommerce retailer selling consumer packaged goods online, or you own a brick-and-mortar store and want to transition to eCommerce. What are Consumer Packaged Goods? First, let’s define what you’re trying to sell — consumer packaged goods. increased $63 billion.

Merchant Services 195

Merchant Services Consumer Shipping Costs Drop Ship 195

Retail TouchPoints

APRIL 18, 2023

Today’s consumers move across digital, physical and social platforms with ease, switching from browsing, researching and buying in seconds. As shopping journeys become increasingly complex, it’s harder for brands to put themselves in front of their consumers at exactly the right moment. Shopping is everywhere.

Merchant Services 263

Merchant Services Payment Services Social Media Retail 263

Groove

JANUARY 5, 2022

From social media platforms like Facebook, Instagram, Twitter, TikTok and YouTube to Google Shopping, there are a ton of ways to increase reach, visibility and brand awareness while growing your ad revenue. Here are some platforms we recommend exploring and implementing as part of your eCommerce advertising strategy this year!

Merchant Services 370

Merchant Services PPC Social Media Shipping Costs 370

Retail TouchPoints

JANUARY 19, 2023

For brands considering livestreaming or just starting to dip their toes in the water, experts recommend answering three basic questions that will shape their live commerce strategies. Bao Arakov, Livestreaming Analyst at Coresight Research, recommended that brands ask (and answer) three key questions: 1. Who is our target consumer?”

Social Media 282

Social Media X-cart Consumer Events 282

Retail TouchPoints

APRIL 4, 2022

Shields credited the power of social media in helping fuel trends such as body positivity and inclusivity, and said that “accessibility to that information is empowering in and of itself. That’s created a lot of social media impressions, and we won Target’s Vendor of the Year award last year. It took us 2.5

Social Media 253

Social Media Recommendation Consumer Document 253

Retail TouchPoints

JULY 24, 2023

consumers have at least one email account, with the average addresses per person totaling 2.5. Yet despite the proliferation of this channel, the average consumer receives an average of 121 emails with at least 56.6% Apps are a great way to consolidate all brand information in one place for shoppers.

Small Business Retail 230

Small Business Retail Marketing Retail Social Media 230

Retail TouchPoints

JULY 10, 2023

For example, a retailer looking to use the technology for generating descriptions in ecommerce product catalogs would train the model on relevant product information and metatags specific to its brand and items they sell. It leverages hyper-localized search combined with millions of product attributes to recommend products.

Merchant Services 276

Merchant Services Shipping Costs Retail Social Media 276

Retail TouchPoints

DECEMBER 7, 2021

Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps most important, all the data that is generated along with it. RECOMMENDED LISTENING: Riding the Social Commerce Wave. That means speaking to our consumers the right way, meeting them where they are.

Consumer 221

Consumer Channel eCommerce Customer Experience 221

Groove

NOVEMBER 17, 2020

Though both are great for increasing efficiency and creating a positive customer experience, we recommend keeping your core needs in mind when making a decision. For example, companies can see who abandoned their shopping cart and use that information to create an abandoned cart campaign. Social Media Marketing.

BigCommerce 368

BigCommerce Social Media Customer Data Recommendation 368

Groove

APRIL 6, 2020

We're able to experience a brand through a traditional brick-and-mortar store, a seamless website experience and social media accounts. Ignoring mobile-specific UI/UX issues and designing clunky, unusable mobile versions of their desktop sites result in low conversion rates, less positive interactions and some frustrated consumers.

Mobile eCommerce 317

Mobile eCommerce Mobile eCommerce Social Media 317

Retail TouchPoints

OCTOBER 19, 2022

Klar n a is continuing to expand beyond payments as it looks to become “a starting point for every purchase” for its 150 million global consumers. Klarna’s new intelligent search tool compares thousands of websites to help consumers find the best price for any product and lists the results in an “orderly overview.”

Merchant Services 278

Merchant Services eCommerce Shipping Costs Multi-channel 278

ChannelAdvisor

OCTOBER 9, 2023

But as the world and commerce have evolved, so have the demands of today’s consumers. They are looking to engage with brands on deeper levels and discover more product information. Here are several ways this more robust barcode can make the supply chain more efficient and bring more information to the fingertips of consumers.

Consumer 52

Consumer eCommerce Supplies Information 52

ChannelAdvisor

OCTOBER 9, 2023

But as the world and commerce have evolved, so have the demands of today’s consumers. They are looking to engage with brands on deeper levels and discover more product information. Here are several ways this more robust barcode can make the supply chain more efficient and bring more information to the fingertips of consumers.

Consumer 52

Consumer eCommerce Supplies Information 52

Kissmetrics

JANUARY 21, 2021

The Clubhouse app is the newest social media network taking the internet by storm, one exclusive invitation at a time. Even Silicon Valley has jumped in on the hype, valuing the social media app at $100 million and receiving a reported $12 million investment from venture capital firm Andreessen Horowitz.

Social Media 311

Social Media Recommendation Other Download 311

Kissmetrics

MAY 27, 2021

Smaller brands often stick to social media. I recommend combining the two via a paid ad campaign on social media. I recommend sticking to Facebook or Google for your paid ads. These platforms offer the greatest reach and the best targeting tools to help make sure your paid media budget goes the furthest.

Social Media 267

Social Media eCommerce Events Recommendation 267

Groove

SEPTEMBER 17, 2020

With the prevalence of social media in today's world, Facebook provides great opportunity for businesses of all kinds to advertise their products and services and gain new customers. Once a prospect taps on the Facebook ad, a form pop ups that is pre-populated with their Facebook contact information. turning them into a lead.

Social Media 284

Social Media B2B Information Events 284

Groove

JANUARY 19, 2022

As the demand for frictionless shopping increases and consumer shopping habits constantly change, merchants must optimize their stores to accommodate shoppers at each stage of the eCommerce customer journey. The majority of today’s consumers are bombarded with marketing emails from a multitude of brands.

eCommerce 370

eCommerce Merchant Services Customer Payment Services 370