Kissmetrics

FEBRUARY 11, 2021

If you are like most consumers, ethics matters a lot. Consumers are attracted to brands that promote sustainability, environmental causes, and social responsibility. What Are Marketing Ethics and Why Are They Important on Social Media? Statista reports 61 percent of American consumers value diversity in ads.

Social Media 275

Social Media Marketing Beauty and Health Consumer 275

Retail TouchPoints

MARCH 16, 2021

Consumers unleashed their fury on social media earlier this week in response to women’s apparel retailer LOFT announcing plans to stop offering plus sizes. Multiple sources reported that the brand’s parent company — private-equity firm Sycamore Partners — has not responded to requests for additional comments or information.

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Social Media Apparel Fashion Consumer 226

RTP blog

SEPTEMBER 6, 2019

By Andrew Kokes, HGS In a time when Millennials and Gen Z turn to social media more than ever , these digitally native consumers expect brands to provide a quick and seamless online experience. Social media platforms are constantly evolving, and brands have to evolve along with them in order to stay relevant to today’s consumer.

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Social Media Customer Customer Experience Technology 150

Kissmetrics

AUGUST 30, 2021

If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. Gen Z’ers are digital natives; they’ve always had access to smartphones and social media. Hire Social Media Managers or Social Media Firms that Employ Gen Z’ers. Conclusion.

Consumer 351

Consumer PayPal Social Media Article 351

Retail TouchPoints

FEBRUARY 15, 2024

The 40-ounce tumbler joins the likes of the Cabbage Patch Doll, Tickle Me Elmo and Furbies, which all generated long lines — even stampedes — of consumers clamoring to get their hands on these coveted goods. Now, Stanley is the star of a much bigger retail industry discussion around what actually inspires this level of consumer response.

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Social Media Consumer Other Information 263

Retail TouchPoints

APRIL 17, 2024

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. They do this by providing exhaustive product information, reducing the need to hop to external sites. At the end of the day, chatbots and product catalogs are getting after the same thing.

Social Media 311

Social Media B2C B2B Customer Data 311

Retail TouchPoints

NOVEMBER 24, 2023

A recent survey of more than 2,000 consumers revealed that over half won’t be able to buy as many gifts as last season, with more than one-quarter of the respondents claiming they plan to limit how much they spend. Step Two: Amplify your most impactful content across your social channels. Step Three: Make your social posts shoppable.

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Social Media Events Gifts Consumer 314

Retail TouchPoints

SEPTEMBER 21, 2022

As a result, CBD companies are generally forced to rely on their direct-to-consumer, in-store displays, and product and packaging designs — while brands outside the CBD category can leverage the power of social media and online campaigns across mainstream advertising and retail media networks to drive brand awareness and sales.

Consumer 305

Consumer Social Media Technology eCommerce 305

Retail TouchPoints

FEBRUARY 25, 2022

Gift cards remain a popular purchase among consumers, but they also provide openings for scammers and criminals. In conjunction with the upcoming National Consumer Protection Week, the Retail Gift Card Association (RGCA) is promoting a public service announcement to inform consumers about steps toward secure use.

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Gifts Consumer Payment Services Payments 286

Retail TouchPoints

APRIL 26, 2024

The Bark product portfolio now includes toys, food, treats, dental kits and dental chews, and the brand is forging deep relationships with retailers like Target and PetSmart to bring this growing assortment to consumers. Consumers want what is best for their dog; it’s personal. McDonnell: Dogs aren’t pets; they’re family.

Toys 264

Toys Social Media Subscription Consumer 264

Retail TouchPoints

DECEMBER 20, 2021

Consumer habits changed drastically last year as people went online to shop. According to McKinsey , 75% of consumers tried a new shopping behavior due to economic pressure, store closings and changing priorities, and the data we are seeing internally shows 50% of shoppers now intend to shop both in-store and online.

Consumer 363

Consumer Retail Travel Omnichannel 363

Retail TouchPoints

MARCH 3, 2023

Consumers now look for personalization throughout their interactions with a retailer at multiple touch points. Combining data-informed experiences with customer support can open avenues for retailers to offer unmatched personalization to their consumers. Value added services have their own charm. Advanced customer support.

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Consumer Customer Loyalty Customer Experience Recommendation 283

Retail TouchPoints

MAY 25, 2023

The rapid advancement of technology and social media has created a new generation of well-informed, empowered and discerning consumers. From the insights and experience of more than 1,800 consumer goods leaders, here are several strategies and approaches that businesses can adopt.

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Consumer Goods Operations Consumer Supplies 246

Retail TouchPoints

SEPTEMBER 27, 2023

It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory. For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried.

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Social Media Multi-channel Consumer Comparison Shopping 299

Retail TouchPoints

APRIL 24, 2023

retail social commerce projected to reach $80 billion by 2025, according to Insider Intelligence , more consumers, especially Gen Z and millennial shoppers, are turning to creators to help with their purchase decisions. And we’ll continue to see a sizable and growing number of consumers shop in-store from creator recommendations.

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Social Media Electronics Accessories Clothing 289

ROI Revolution

MAY 21, 2021

The platform mentioned that Mexico has over 23 million active users each month, but will have its work cut out in solidifying its position in the digital space as Pinterest ranks seventh in overall social media use in Mexico. Learn more: TikTok launches lead generation ads to help advertisers collect audience information.

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Social Media Download Document eCommerce 78

RTP blog

FEBRUARY 8, 2019

This includes social media, web experience, digital marketing and activations. 1. Social Media Many small businesses target a Millennial audience — more than 50% of Millennials use Instagram and 80% use Facebook. Here are some top tips to help small businesses succeed, taken from “big business” wisdom.

Social Media 150

Social Media Small Business Retail eCommerce eCommerce Platforms 150

ROI Revolution

JUNE 18, 2021

Branded content appears across the digital ecosystem but most obviously on social media like Facebook and Instagram posts, Instagram Stories and Reels, TikTok, Snapchat, YouTube, blogs – anywhere your customers consume and engage with content. Using Branded Content With Your Paid Social Media Strategy.

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Social Media Channel Marketing Information 78

365 Retail

MAY 9, 2023

With nearly 5 billion social media users worldwide and across several platforms, social media presents many opportunities. In fact, social media has become a much more cross-functional and collaborative channel in the last few years. Best times to post on social media overall: o Mondays from 10 a.m.

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Social Media Customer Experience Presentation Marketing 73

Smile.io

DECEMBER 13, 2022

Social media has become ingrained into our lives becoming part of our daily routine of checking our phones, posting, and consuming content. It’s become so normal, those rare friends who don’t have a social media profile are viewed as an anomaly. It’s estimated that there are 4.74 That is 59.3

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Social Media Blog Improvements Channel 72

Retail TouchPoints

FEBRUARY 12, 2024

And in today’s day and age, shopping online has never been easier — with targeted ads, free shipping, free returns, stores built into Instagram or TikTok, logins saved on your browser and payment information saved on your devices. Avoid shopping on public WiFi Most people believe using public WiFi is safe by default.

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Social Media Payments Shipping Download 282

Retail TouchPoints

MARCH 24, 2021

consumers spent an estimated $14.9 As a result, CBD brands are getting innovative with their marketing tactics in order to engage new customers and educate consumers about an often misunderstood subset of the cannabis industry. Using Interactive Quizzes to Engage and Inform. We see very high engagement through it.”.

Consumer 317

Consumer Social Media Information Marketing 317

Retail TouchPoints

NOVEMBER 9, 2022

Retailers have reason to be positive about the holiday season — Americans are still planning to spend about the same or more than last year on gifts, despite the fact that 93% are concerned about the economy and rising living costs, according to EY’s latest Consumer Future Index.

Consumer 263

Consumer Gifts Fashion Social Media 263

Retail TouchPoints

DECEMBER 3, 2021

Consumers have changed, they are less willing to be dictated to, they are harder to predict and they’re moving faster — now more than ever we’re seeing merchants and planners and designers looking for ways to be more attuned, more regularly, with what their consumers want.”. Distribution is No Longer Destiny.

Consumer 264

Consumer Merchant Services Retail Social Media 264

ROI Revolution

JULY 20, 2020

Welcome to our July 2020 Social Media Water Cooler. To help partners comply with the California Consumer Privacy Act (CCPA), Facebook released the Limited Data Use feature , which enables partners to choose whether or not to apply restrictions to California Business Tools data. Published July 20, 2020.

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Social Media Article Information Marketing 78

Retail TouchPoints

FEBRUARY 24, 2023

Spurred by the global pandemic, a rise in social activism and the surge of wellness movements, consumer sentiment has shifted significantly over the past few years. Nearly all (93%) consumers surveyed in PwC’s most recent Holiday Outlook shared that trust is a top influencer in their buying decisions.

Consumer 283

Consumer Social Media Recommendation Apparel 283

Retail TouchPoints

SEPTEMBER 30, 2021

As the rise of ecommerce continues to accelerate, consumer behavior is changing at lightning speed. But without access to in-person consumer panels throughout the pandemic, many CPG brands struggled to keep a pulse on their customers’ preferences and demands around product taste, packaging, price and more.

Consumer 297

Consumer Social Media Improvements Customer Loyalty 297

Korona

JANUARY 6, 2023

The world of social media has allowed even the smallest businesses to proliferate in a highly-competitive eCommerce industry. Effectively marketing their products in the social media landscape can result in enough increase in sales and profits to transform a business. The Impact of Social Media Marketing on Brands.

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Social Media eCommerce Marketing POS 52

Retail TouchPoints

JANUARY 30, 2024

TikTok is testing a new feature that could make all video posts on the social media platform shoppable. in 2023, according to The Information. In separate but related news, The Information is also reporting that TikTok plans to open studio locations in several U.S. billion worth of goods in the U.S.

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Social Media Information Technology Consumer 264

Retail TouchPoints

OCTOBER 4, 2023

The firm conducted a series of qualitative and quantitative studies to better understand how the Gen Z consumer feels about different browsing and buying experiences. Although the archetypes helped MG2 better gauge high-level behaviors and expectations, Gonzalez noted that many consumers were actually hybrids of multiple archetypes.

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Social Media Workshop Technology Consumer 321

Retail TouchPoints

NOVEMBER 18, 2021

Retailers certainly need to know what consumers want , but perhaps an even more important question is: How do I provide it to my shoppers? A host of new technologies are now available to make digital shopping more informative and interactive, and brands are seeing real results after employing them.

Consumer 264

Consumer Merchant Services Social Media Technology 264

ROI Revolution

JULY 18, 2023

In this infographic, explore YouTube consumer trends and behaviors to understand just how the platform is being used so that you can leverage it strategically in your marketing. Our paid media experts can help. SproutSocial, Social Media Trends for 2022 & Beyond. YouTube has been around since 2005.

Consumer 78

Consumer Social Media Download Blog 78

Retail TouchPoints

AUGUST 8, 2023

Right now, retailers are selfishly positioning their customer journey to benefit their marketing efforts, not the end consumer. While data sourcing customer information can be a key part of any marketing strategy, it could also be the reason you’re losing revenue. Here’s why.

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Customer Social Media eCommerce Consumer 246

ROI Revolution

JANUARY 15, 2020

Welcome to the first Social Media Water Cooler of 2020! As Instagram’s branded content grows, this manager will allow Instagram creators to find new partners and brands to work with and consolidates performance information into one place. Forecasts predict the social media platform will see ad revenue soar to $13.9

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Social Media Download Management Information 78

Retail TouchPoints

JUNE 10, 2022

More than two-thirds of shoppers overall are already familiar with the metaverse, but the percentages for each generation vary widely, according to KPMG’s Go boldly, not blindly, into the metaverse Consumer Pulse Survey. The patterns reflect early adoption of other technologies, with younger, wealthier consumers ahead of the curve.

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Social Media Channel Technology Travel 278

Retail TouchPoints

DECEMBER 13, 2023

A recent report states that brand transparency regarding environmental sustainability remains a top priority for cosmetics and personal beauty care consumers. Nowadays, consumers are informed and purpose-driven, searching for brands that align with their values. To Trust or not to Trust?

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Beauty and Health Social Media Consumer Customer Loyalty 260

Retail TouchPoints

NOVEMBER 29, 2023

The power of visual content has evolved from a nice-to-have supplement to a central force shaping how businesses engage with consumers. Visual content, in its myriad forms, has emerged as the linchpin of successful marketing, playing a pivotal role in building brand identity, driving consumer engagement, and ultimately revving up sales.

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Social Media Travel Information Consumer 264