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NRF Big Show to Spotlight Innovative Consumer Products and Workforce Solutions

Retail TouchPoints

Everyone in the retail industry knows January means two things: lots of holiday returns and the venerable NRF Big Show , running Jan. New to this year’s event is the Consumer Product Showcase , offering SMB brands the opportunity to show off innovative customer-facing products. Get the Skinny on 2023 Trends.

Consumer 289
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Translating Consumers’ Animal Content Obsession into Charitable and Commerce Opportunities

Retail TouchPoints

Now the site, which gets its revenue from ad sales, is preparing to become a retailer, potentially selling animal-themed apparel or souvenirs. Co-founder Christopher Weber shared how the fast growth of the site’s community has smoothed its path toward becoming an online retailer. In terms of content, we’re constantly testing.

Consumer 245
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Customer acquisition with email newsletters

Liveintent

In fact, 59% of consumers say that emails influence their purchase decisions after receiving promotional content. With LiveIntent, advertisers can reach 200 million opted-in email newsletter readers in the U.S. How email newsletters can help with customer acquisition. What is customer acquisition? There are over 4.1

Customer 126
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What Reddit can teach brands about creating community via email newsletters

Liveintent

84% of consumers trust online reviews from strangers as much as they trust recommendations from friends or family members. Changing Consumer Expectations. As a brand, you can use this strategy to think about consumers in terms of unique communities, each with their own needs and expectations. Here are some of the highlights.

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Next in Marketing: Why the digital newsletter boom could shake up digital ad targeting

Liveintent

Email newsletters were already enjoying a renaissance a few years ago — with D2C brands launching robust operations and email-forward publishers like Morning Brew emerging. ” As Cooper says, “Email newsletters — the way people are receiving news and information — has really replaced the newspaper and magazine.

Marketing 126
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Brooks Running Partners with Outside Interactive to Deliver Highly Localized Content

Retail TouchPoints

The customized Your Local Running Drop newsletters will provide information on local trails and events, educational content and more. This purpose-built newsletter aligns perfectly with our mission to inspire people to run their path and be active.”

Outdoor 147
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How to Take Your Brand Direct to Consumer

BigCommerce

Thinking of dipping your toes into the direct to consumer waters? Merchants who sell everything from razors to pet food to mattresses to meal kits have seen the writing on the retail wall. Today we’ll explore five essential elements your brand needs to know for going direct to consumer. Why brands are going direct to consumer.

Consumer 305