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For Better Customer Experience, Make Your Website Easier to Search

Retail TouchPoints

Customer experience (CX) optimization is a necessity for ecommerce retailers and other online businesses that want to convert visitors, drive sales and cultivate customer loyalty. We’ve all mistyped a search term and had the annoying experience of getting no results because of the error.

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Data Shows Customers Might be Resistant to AI Shopping Recommendations — Here’s what C-Suite Executives Should Know

Retail TouchPoints

Of course, to any ecommerce veteran the inevitable deflation was visible from a mile away. The technology, it turns out, largely functions as promised: AI is in fact quite good at making personalized recommendations. Meanwhile, 60% said they would be unaffected by AI recommendations.

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How Automation Transforms the Post-Purchase Customer Experience

lateshipment

The benefits of automation are clear for the business as a whole, and automation can also transform the customer experience even when the customer isn’t directly involved. Shopping and checkout experiences can be managed directly by the customer, but that’s only half of the overall order experience.

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Six Principles for Redefining Retail with Responsible AI

Retail TouchPoints

Gen AI, with its vast potential for enhancing efficiency and personalizing customer experiences, also comes with ethical considerations. Training should cover the importance of diverse datasets in preventing AI bias, particularly in product recommendations and marketing strategies.

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Marketing Reset: How to Reach Customers Without Third-Party Cookies

Retail TouchPoints

The simplest way to activate the data you already own is to build out segments of users in your digital analytics platform, such as GA4, and then push those segmented audiences to ad platforms – of course, with proper consent. Sharing this information brings value to the customer.

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CIO Q&A: Lessons and Priorities from Aldo Group’s Companywide Digital Transformation

Retail TouchPoints

This shift toward unified commerce requires us to blur the lines between physical and digital retail and create a consistent and integrated customer experience across channels. Personalization: With the amount of choice available today, consumers expect personalized experiences tailored to their preferences and behaviors.

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16 ways to improve Average Order Value during the holidays

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Of course, it’s a key metric that e-commerce brands should focus on during this holiday season. Increasing the average order value directly boosts your store’s revenue, increases customer loyalty , and retention and reduces churn rate. How Does Average Order Value Influence Customer retention?

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