ChannelAdvisor

JULY 1, 2019

Welcome to ChannelAdvisor Pulse, our monthly e-commerce newsletter. Everywhere you turn, someone is preaching the importance of data in improving the customer experience. But many brands and retailers still lack the tools necessary to harness important customer data and put it to good use.

eCommerce 45

eCommerce Webinar eCommerce Platforms Multi-channel 45

ESW

JULY 14, 2023

Then, merchants can target those customers with personalised win-back campaigns. Brands need to interpret their customer data accurately so that inactive customers can be placed in the right win-back outreach sequence. For more ecommerce success tips as well as the latest in news and trends, subscribe to our newsletter.

Customer 78

Customer Apparel Customer Data eCommerce 78

Omnisend

JUNE 7, 2023

. #2 Obtain consent for data collection Always seek consent before collecting any customer data. The image below shows a signup form with 2 checkboxes, one for newsletter and one for receiving marketing communication. You’re selling to customers. 5 Make data protection the core of your activities.

Merchant Services 145

Merchant Services Payment Services Marketing Customer Data 145

Optimizely

MARCH 6, 2018

Savvy brands today are using dynamic email content to personalize offers that are delivered to each customer in real-time. Instead of just sending out the same email to an entire segment, the email is personalized to each and every individual, using customer data to specify the content based on each person’s interests.

eCommerce 199

eCommerce B2C Recommendation Customer Data 199

Retail TouchPoints

JANUARY 12, 2023

Growth is likely to continue in 2023, fed by the ongoing deprecation of third-party cookies that has made first-party customer data a highly valuable asset for brands and retailers. Artificial intelligence offering real results: Retailers are “excited about the prospect of AI-generated, personalized communication,” wrote Reda.

Consumer 254

Consumer Food and Beverages Beauty and Health Toys 254

Optimizely

JULY 17, 2018

You know what products they’ve bought, when they bought, when they last opened your email newsletter, the last page they browsed on your ecommerce site, their favorite social channel, and so on. As a marketer, you understand why you’re collecting the data, but what are you doing with it? Probably not enough.

Marketing 170

Marketing Social Media Customer Data B2C 170

Optimizely

MAY 30, 2019

For today’s marketers, the challenge isn’t acquiring customer data — we have tons of it! The real struggle is extracting actionable insights from the data that can help guide your decisions as a marketer. Subscribed to your newsletter. This includes actions such as: Read a blog post. Clicked an ad. Made a purchase.

Article 170

Article Blog Social Media Events 170

Optimizely

FEBRUARY 6, 2018

Done well, personalization is an incredibly valuable tool to enable B2C marketers to boost customer loyalty, increase average order value, and customer lifetime value. Here’s how your customer data can better power truly personalized marketing efforts. Gather relevant customer data.

Marketing 277

Marketing B2C Customer Data Channel 277

Liveintent

NOVEMBER 22, 2022

Respecting customer data — by using privacy-safe tools and strategies — only serves to improve monetization. And the right monetization strategies can yield even more valuable data for future engagement. .” A kitchen appliance brand, for instance, can launch ads in an email newsletter from a food or cooking blog.

Subscription 62

Subscription Blog Consumer Improvements 62

Omnisend

JANUARY 22, 2024

Personalization : Use customer data for targeted product suggestions, personalized discounts, and tailored content. Effective email personalization makes customers feel valued, understood, and special. Data such as purchase history, preferences, and behavior. Check out these email design templates for inspiration.

Information 88

Information Social Media Shipping Costs Document 88

Ecommerce Platforms

DECEMBER 6, 2022

Sendinblue comes with professional templates business leaders can use to create all kinds of newsletters and content. Plus, you can build subscription forms with lead-magnets to help bring more customers into your community. Enterprise: Custom pricing for people with more than 100,000 subscribers with all the features of Advanced.

eCommerce 197

eCommerce Marketing WooCommerce Shopify 197

Kissmetrics

OCTOBER 7, 2021

Here data will be stored anonymously to form a middle ground where companies can obtain customer data without intrusive cookie tracking. Start Gathering First-Party Data. Third-party cookies are blocked, but marketing teams can continue to collect first-party data. Start with using the customer’s name.

Marketing 264

Marketing PPC Social Media Books 264

Liveintent

NOVEMBER 15, 2021

A lookalike audience is an audience of new potential customers who have yet to purchase with your brand but are likely customers based on attributes shared with your best customers. LiveIntent Lookalike Audiences are built from a seed of your first-party customer data.

Customer 71

Customer Channel Consumer Customer Data 71

Optimizely

FEBRUARY 19, 2019

As marketers, sometimes we’re so busy collecting and analyzing the big picture customer data, it can be easy to get distracted. You could also offer a discount coupon in your second or third email to encourage the customer to complete the purchase. Stitch together customer interactions. Take my recent shopping behavior.

Shopping Carts 247

Shopping Carts Recommendation B2C Customer Data 247

Liveintent

NOVEMBER 15, 2021

A lookalike audience is an audience of new potential customers who have yet to purchase with your brand but are likely customers based on attributes shared with your best customers. LiveIntent Lookalike Audiences are built from a seed of your first-party customer data.

Customer 71

Customer Channel Management Consumer 71

Liveintent

NOVEMBER 17, 2020

With more attention on devices, more audiences spend time reading email newsletters. According to a recent LiveIntent study, 53% of publishers reported an increase in engagement with their email newsletters and 50% saw a jump in subscriptions and memberships. Because who’s most likely to subscribe to your newsletter?

Marketing 71

Marketing eCommerce Subscription Gifts 71

Optimizely

NOVEMBER 23, 2017

They know that many brands will offer a small discount if they sign up for a newsletter or share their email address. If your buyers are feeling the pain of FOMO, they’ll be all too happy to sign up for your newsletter to get the latest updates. Ecommerce buyers are smart. But only after taking advantage of that great discount.

Shipping Costs 150

Shipping Costs B2C Travel Customer Loyalty 150

Smile.io

JANUARY 4, 2024

Onsite marketing is a way to increase ecommerce visitor engagement and sales by focusing on customer data and personalization.   Unlike traditional tactics, onsite marketing relies on detailed customer segmentation data to track their path from discovering your store and products to making a purchase and beyond.

X-cart 67

X-cart eCommerce Marketing Live Chat 67

Kissmetrics

MAY 10, 2021

You can use blocks to store information like: financial transactions contracts medical data supply information confidential customer data. How Does Blockchain Work for Data Security? Blockchain is a possible solution to giving customers peace of mind over their data.

Cryptocurrencies 262

Cryptocurrencies Marketing Social Media Cryptography 262

Optimizely

SEPTEMBER 11, 2018

Have you ever actually asked your customers what they think of your B2C brand? If not, you’re missing out on key data points. While it’s vital to collect and analyze customer data across channels and devices, it isn’t enough to track email opens, social media likes, and website visits alone.

Customer 250

Customer B2C Social Media Improvements 250

Liveintent

JANUARY 11, 2022

” To help brands prepare for this tectonic shift, Parker, who also hosts her Programmatic Digest podcast, shared her insights about programmatic media buying, email newsletter marketing, and personalization in a cookieless world. ” Why have email newsletters become so popular again? “That’s the missing piece.”

Games 71

Games Consumer Channel Marketing 71

Optimizely

AUGUST 7, 2018

Ideally, you would also be able to collect data on other variables such as newsletter subscription, location, app download, gender, and so on, as this will enable you to build out a more complete picture of your customer and accurately put them into the right customer segment. Shops mainly in the homeware department.

Marketing 199

Marketing eCommerce Multi-channel Customer Retention 199

Omnisend

JANUARY 8, 2024

Understanding how to get repeat customers can boost your revenue. You can find out who your returning customers are from several sources: Customer data from your CRM system Point of sale data Understanding the value of repeat customers Is learning how to get repeat customers worth it?

Customer 88

Customer Customer Retention Social Media X-cart 88

Liveintent

JANUARY 20, 2021

No one can look back and say, “Remember how we pivoted our email newsletter and social media strategy during the Spanish Flu? Hawthorne has become more content-focused in its email newsletters, highlighting specific team members and how they’re dealing with social distancing. Let’s just do that.”

Books 71

Books Social Media Webinar Customer Data 71

Powerinbox

DECEMBER 17, 2020

And we know it can help publishers launch personalized content at scale , increase revenue, and make the most of their customer data. For example, a retailer might launch a weekly email marketing newsletter to nurture subscribers with personalized content on a one-to-one basis.

Social Media 79

Social Media Customer Data Multichannel Channel 79

Email Audience

FEBRUARY 28, 2020

And companies are able to increase revenue from the mass audiences that receive your mail… Additionally you’ll also receive another valuable asset – customer data. Based on how your customers respond to your emails, you can gather their data and then use it to hyper-target and more importantly, personalize your campaigns.

Events 104

Events Games Channel Webinar 104

Optimizely

FEBRUARY 19, 2021

Assuming you’re running your business with the assistance of a CDP (Customer Data Platform), ESP (Email Service Provider) or CRM (Customer Relationship Management), any one of these programs can be integrated with a direct mail marketing campaign. For the purposes of this blog, let’s stick with the example of the CDP.

Marketing 195

Marketing Social Media Shipping Costs Consumer 195

Optimizely

JUNE 29, 2017

One of the biggest pain points was the 4-hour lag between a customer’s actions and Razorgator’s ability to act on them. In order to get around this, the team outsourced their real-time, triggered emails to a third party – leading to further fragmentation of customer data and communications.

B2C 150

B2C Events Channel Customer Data 150

Optimizely

MAY 22, 2020

If there was ever a question about the importance of taking an omnichannel approach that is centered around the customer, no matter where they interact with your brand, this stat puts that debate to rest. Over this same time period, Shopify stores are seeing a 45% increase in shoppers who have never bought from them before.

Shopify 195

Shopify Merchant Services eCommerce Events 195

Optimizely

NOVEMBER 1, 2018

You need content at the ready for all of these particular situations to explain why this customer should buy your product today. Customer reviews. A newsletter. Get to know your customer by creating a buyer persona and unify the data you already collect on them. This content doesn’t have to be an article, however.

B2C 354

B2C Marketing B2B Article 354

lateshipment

JANUARY 17, 2023

Hyper-personalization – With the help of shared customer data from tech stack integrations, you can enable different customer-oriented departments to initiate contextual communication with your customers based on their recent purchases, interests, etc. But what’s new in omnichannel commerce in 2023?

eCommerce 130

eCommerce Merchant Services Omnichannel Customer Experience 130

Liveintent

DECEMBER 20, 2021

” Own and control your customer data. ” From there, marketers can use that first-party data to build advertising into their newsletters and even target people outside of email and across the open web. . “So email is not going anywhere,” Oates says. Expand beyond just CPA goals.

Social Media 126

Social Media Customer Data Marketing Customer 126

SellBrite

AUGUST 9, 2021

With email marketing automation, you can keep all of your customers satisfied—even as your base grows—without stretching your resources. EMA tools pull from all of your customers’ data to send personalized messages—whether that’s celebrating a birthday, recognizing engagement, or acknowledging loyalty. on the dot.

eCommerce Marketing 157

eCommerce Marketing eCommerce Marketing Merchant Services 157

Optimizely

JUNE 13, 2019

By using customer affinities, you can say goodbye to outdated marketing tactics like batch-and-blast email. Instead, you can create dynamic segments based on preferences or past interactions and send out personalized campaigns using this customer data. Diversify content to maximize engagement.

Customer 270

Customer Outdoor Social Media Customer Loyalty 270

Optimizely

JUNE 6, 2017

And when the coupon is time-sensitive, that’s an even bigger incentive for your customer to return to your brand as quickly as possible. Personalize your campaign with historic customer data. After a point, engaging with a lukewarm customer becomes a lot like engaging with a brand-new prospect.

Mobile 170

Mobile Channel Reference Customer 170

Omnisend

FEBRUARY 1, 2023

Simply put, ecommerce email marketing gives you a chance to reach customers via a channel they’re already active on! It’s more targeted and personalized From paid campaigns and newsletter popups, to order checkout and referrals, ecommerce businesses collect email addresses in many ways.

eCommerce 147

eCommerce Marketing Social Media Shipping Costs 147

Omnisend

JANUARY 23, 2024

Here’s an example of one of Omnisend’s modern newsletter templates. Image via Omnisend Here’s how to create a branded email template that fits your brand: Incorporate your logo and other brand assets Use customer data to personalize your branded emails. With a few tweaks, it can accurately reflect your brand’s identity.

Social Media 88

Social Media Mobile Marketing Other 88