Retail TouchPoints

JANUARY 24, 2024

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Here we’ll take a look at these trending technologies and how they will shape B2B businesses’ ability to deliver a frictionless experience with their digitally native buyers.

B2B 222

B2B eCommerce BigCommerce Omnichannel 222

Forrester eCommerce

JUNE 3, 2021

Following up the previously published Now Tech report, I’m excited to announce that The Forrester Wave™: Cross-Channel Campaign Management In Asia Pacific, Q2 2021 is now live.

Channel 235

Channel Management Customer Data Technology 235

Groove

APRIL 16, 2024

Speaking of features that are ready to go right out of the box, Magento offers a long list of advanced tools and features that includes things like sophisticated project management tools, insightful analytics and reporting features, marketing and promotion tools, and a wide range of third-party extensions, apps, and integrations.

BigCommerce 364

BigCommerce Magento Multi-channel Shopify 364

Forrester eCommerce

OCTOBER 29, 2020

In mapping the current and future state of the B2B marketing ecosystem in our just-published “The Forrester Tech Tide™: B2B Marketing Technologies, Q3 2020” report, we found that: Digitization drives investment.

B2B 203

B2B Customer Data Events Technology 203

Retail TouchPoints

MAY 31, 2022

With so much activity online at the height of the pandemic — during which many people gladly took to shopping online for convenience and peace of mind — retailers have a windfall of customer data that can be leveraged to deliver better and more engaging shopping experiences. Mobile search optimization.

Mobile 317

Mobile Customer Data Recommendation Fashion 317

Forrester eCommerce

DECEMBER 5, 2022

Following the previously published report covering key CDP vendors in Asia Pacific (APAC), I interviewed 10 CDP customers in the region, and published a new report The State Of Customer Data Platforms In Asia Pacific.

Customer Data 195

Customer Data Customer B2C Technology 195

Retail TouchPoints

JANUARY 5, 2024

Those efforts have been complicated by the fact that while some consumers find it “creepy” that brands seem to know a lot about them, many consumers also want contextual, relevant communications and offerings from brands — and brands’ ability to collect, analyze and use customer data is essential to providing those offerings.

Recommendation 284

Recommendation Consumer Information Customer 284

Retail TouchPoints

MAY 3, 2023

The days of third-party data are over. The cookieless future has settled and users worldwide demand their data be kept private. Forbes reports that companies are now faced with increased pressure to find new ways to track marketing behaviors. Businesses that strive to connect with customers share similar pain points.

POS 230

POS Customer Experience Customer Technology 230

Groove

AUGUST 18, 2020

Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. This tool makes it easy for eCommerce merchants to grow their contact lists, personalize user experiences and communicate more effectively with customers. Real-Time Customer Data.

Merchant Services 370

Merchant Services Shopify Subscription Multi-channel 370

Retail TouchPoints

NOVEMBER 9, 2023

According to the IBM Cost of a Data Breach report , the global average cost of a data breach was $4.45 With the increase of digital warfare, geopolitical cyberattacks are not only jeopardizing sensitive customer data but also eroding trust in online shopping globally. million, which is a 15% increase since 2020.

Retail 272

Retail BigCommerce eCommerce Platforms eCommerce 272

365 Retail

APRIL 12, 2022

Creative technology agency Rehab today highlights research of over 2,000 Brits, conducted with YouGov, showcasing concerns of businesses respecting their personal data, and the general ineffectiveness of current advertising. The report does, however, highlight opportunities for transparent businesses. Phone Number (57%).

Shopify 65

Shopify Technology Customer Data Information 65

Forrester eCommerce

JANUARY 27, 2020

B2C customer data platforms (CDPs): all the hype, none of the follow through. That summarizes the analysis of the CDP space in our inaugural report on the category in 2018.

B2C 313

B2C Customer Data Marketing Customer 313

Optimizely

AUGUST 16, 2018

Marketers already know data is key to success in B2C and ecommerce. But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. A missed connection with your customer.

B2C 210

B2C Customer Data Omnichannel Point of Sale 210

Retail TouchPoints

JANUARY 25, 2023

provides guidance toward a stable foundation of cybersecurity best practices that protect critical customer data from new and emerging threats, retailers should build upon these requirements to move from a reactive to a proactive cybersecurity approach. While PCI DSS 4.0 Changing Tides of PCI DSS 4.0

Merchant Services 330

Merchant Services Payment Services Mobile Payments Customer Data 330

Retail TouchPoints

MARCH 9, 2022

The rest are at risk of losing customer loyalty, brand affinity and revenue. A recent study found that 83% of retailers say they cannot leverage customer data to its full potential. The right integrations with key data sets. Daily reporting on just the actionable changes in your data.

Retail 294

Retail Customer Data Customer Experience Social Media 294

Retail TouchPoints

OCTOBER 18, 2021

A recent Forrester survey report found that companies that provide connected experiences between CX and EX report dramatic benefits around innovation, cost reduction, revenue growth, customer experience and digital transformation. Support agents have context to customer sentiment and can be one step ahead of the game.

Customer Experience 273

Customer Experience Customer Channel Omnichannel 273

Retail TouchPoints

AUGUST 10, 2022

According to the Uptime Institute’s 2022 Outage Analysis, more than 60% of outages reported in the time covered resulted in at least $100,000 in total losses, up from 39% in 2019. Natural disasters are a threat to any retailer’s bottom line as downtime can severely hinder a store’s ability to drive revenue.

Small Business Retail 264

Small Business Retail Retail Telecommunications Events 264

Retail TouchPoints

DECEMBER 27, 2021

Check out our special report Modern Marketing Playbook: 3 Key Tactics for Engaging Customers in a Post-Cookie World. Close to 80% of buying consideration now happens before anyone speaks to a salesperson, according to a Cisco study cited in a report from the CMO Council. Using First-Party Data to Have a ‘Genuine Impact’.

Marketing 272

Marketing Consumer Download Games 272

Retail TouchPoints

JULY 28, 2022

In 2020, a Shopify report found that enabling consumers to interact with products virtually led to a 94% higher conversion rate. How Can Businesses Bring Virtual Try-Ons to Their Customers? Other technology providers offer solutions that design some or all of a virtual try?on Keep customer data safe. on experience.

Retail 237

Retail Customer Data Information Consumer 237

Retail Technology Review

DECEMBER 8, 0740

As the landscape continues to shift, and Amazon profits continue to rise (with a 37% increase reported in its recent third quarter results) it’s never been more important for retailers to assess their Amazon strategy. By Sam Counterman, Director of Marketing, Northern Europe & Global Digital Lead at Selligent.

Customer Data 70

Customer Data Retail Customer Marketing 70

Forrester eCommerce

JULY 19, 2019

The report titled, “Now Tech: Location Intelligence Technologies, Q3 2019,” analyzes 34 different players in the location intelligence market. Our most recent location intelligence (LI) research takes a deep dive into the LI landscape.

Technology 363

Technology Marketing Customer Data Customer 363

Kissmetrics

MAY 10, 2021

The boom of Bitcoin has made blockchain technology a trending topic. More people see the value of investing in Bitcoin, and companies are warming up to the idea of using its technology in business. More people see the value of investing in Bitcoin, and companies are warming up to the idea of using its technology in business.

Cryptocurrencies 262

Cryptocurrencies Marketing Social Media Cryptography 262

Retail TouchPoints

JULY 28, 2020

Data will come from the 6th edition of the Salesforce State of Marketing report, which surveyed nearly 7,000 global marketing executives. The webinar also will cover how emerging technologies such as artificial intelligence can help retailers overcome data management challenges resulting from more digital-centric customer engagement.

Webinar 211

Webinar Consumer Marketing Consumer Goods 211

Retail TouchPoints

DECEMBER 23, 2022

Adapting to our current economic realities is no different — it will require a mix of creativity, technology and agility. These first-generation technologies are being outpaced with third-generation technologies built around AI. Prioritiz e profitability and customer experience to help retailers fight the impact of inflation.

eCommerce 212

eCommerce Shipping Costs Retail Recommendation 212

Retail TouchPoints

JULY 13, 2023

Rapid consumer adoption of new payment technologies and ecommerce, accelerated by the pandemic, led to demand for seamless and secure payment flows through every channel. At the same time, businesses across many sectors pivoted toward offering their own payment solutions for employees and customers alike.

Merchant Services 220

Merchant Services Payment Services Payments Banking 220

iVend

OCTOBER 16, 2023

There’s one approach that is proven to work to engage customers, enhance their experience and increase spend – and that’s personalization. iVend helps retailers iVend helps retailers to capture and analyse customer data. Hiring staff is a real issue, especially in the holiday season – can POS technology help?

POS 98

POS Payment Services Payments Omnichannel 98

UpSellIt

MARCH 13, 2024

Personalizing Product Recommendations Utilizing Customer Data Personalization lies at the heart of effective on-site seasonal marketing, and leveraging customer data is key to delivering relevant product recommendations. Upsellit’s Coupon Experience monitors coupon activity to optimize your coupon strategy.

Marketing 128

Marketing Gifts Recommendation Clothing 128

Forrester eCommerce

JANUARY 29, 2019

Customers demand that marketing coordinate with sales, service, and commerce to deliver better experiences. That’s why enterprise marketing technology (martech) is melding with customer experience (CX) to deliver consistency and relevance (see Forrester’s “Predictions 2019: B2C Marketing” report).

B2C 343

B2C Customer Experience Technology Marketing 343

Retail TouchPoints

JUNE 11, 2021

Retailers must look for the right technology that will streamline their operations and improve the customer experience, which can ultimately increase brand loyalty and revenue. Providing Various Payments Technologies. In fact, Digital Commerce 360 reports that ecommerce sales hit $791.70 billion in 2020, up 32.4%

Payment Services 184

Payment Services Payments Retail Sporting Goods 184

Sailthru

MAY 19, 2023

Is it possible to scale exponentially while getting more personalized with each and every customer? It is with machine learning and the power of data. Flip through any business journal or year-end earnings report and chances are the phrase “digital transformation” will be front and center. But the tactics and technology have.

Customer Data 78

Customer Data Technology Demo Channel 78

Wiser

JULY 6, 2018

Retail TouchPoints’ latest special report, featuring Wiser, takes an inside look at the rise in customer expectations across channels and how retailers can stay in touch with their shopper’s needs. The Special Report covers: . Pricing: Better Data, Better Decisions featuring Wiser . Personalization .

Download 60

Download Operations Technology Channel 60

UpSellIt

FEBRUARY 26, 2024

Whether targeting new visitors, repeat abandoners, or nurturing existing customers, Upsellit’s segmentation capabilities deliver targeted messaging at every stage of the customer journey. Benefits of a Managed Technology Partner Discover the advantages of having Upsellit as your managed technology partner.

Customer Loyalty 108

Customer Loyalty Conversion Optimization Shopping Carts Technology 108

Dynamic Action

APRIL 25, 2024

Understanding consumer behavior and preferences through data analysis is crucial for successful market entry and expansion. By leveraging AI-based technology, retailers can facilitate informed decision-making and mitigate risks associated with market expansion. billion in 2024.

Marketing 62

Marketing Retail Apparel Technology 62

Retail TouchPoints

FEBRUARY 1, 2024

There are many reasons for retailers to be cautious about charging higher prices, but the report indicated that it will be even tougher to do so this year without losing sales or customers. I think that’s probably what we’re getting at [with this data point].”

Games 217

Games Retail Definition Management 217

Retail TouchPoints

APRIL 4, 2024

“Retail media did in five years what took Google 14 years, but at 14 years in — when Google reached this level of investment — the Google platform was really good,” said Jeffrey Bustos, VP of Measurement Addressability Data at the Interactive Advertising Bureau (IAB) in an interview with Retail TouchPoints.

Retail 252

Retail X-cart Banking Definition 252

Retail TouchPoints

AUGUST 11, 2021

In fact, only 30% of businesses were compliant with PCI DSS in 2020, according to a recent study from Verizon’s Payment Security Report. . Employees are an organization’s first line of defense to protect customer data. Retailers should proactively teach all employees about proper data handling and secure storage practices.

Payment Services 264

Payment Services Retail Electronics Information 264

Retail TouchPoints

SEPTEMBER 20, 2022

Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1. . A full two-thirds of marketers in a 2022 survey reported that direct mail was consistently delivering the best ROI of any channel they used. This is best accomplished by investing heavily in first-party data.

Omnichannel 256

Omnichannel Marketing Social Media Channel 256