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Conversational Commerce is the Key to a Seamless Omnichannel Experience

Retail TouchPoints

We realized that our customersdefinition of ‘convenience’ had changed. Customers want personalized, convenient shopping experiences. In fact, according to Forrester, customers are 2.4 times more likely to stay loyal to brands that deliver a great experience. Modern consumers live on their mobile devices.

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Top Omnichannel Survey Takeaways: RTP Editors Weigh In

RTP blog

The term “omnichannel” gets thrown around a lot — some might say too much — by retailers and industry observers. However, the word still conveys an important truth: retailers must take every action possible to maximize customer engagement opportunities across both traditional and emerging channels. Is that the secret to its success?

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Moving from Monologues to Conversations: How Brands are Driving Innovation with Unified Commerce Experiences

Retail TouchPoints

It’s about figuring out what your customers and employees want and then aligning those expectations back to pieces of technology that deliver on that promise. ” The exact definition of unified commerce, and in particular its relationship to the idea of “omnichannel,” varies depending on who you ask.

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Automated text messages: definition, examples, and tips

Omnisend

It’s essential for generating sales and providing excellent customer experiences. The post Automated text messages: definition, examples, and tips appeared first on Omnisend Blog. Automated text messages: Summary. Automated text messaging has proven to be a valuable marketing tool for all kinds of businesses.

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Retail Innovation Conference & Expo 2024: The Latest News on Sessions, Speakers & Experiences

Retail TouchPoints

This year, we’ll hear senior-level executives’ perspectives on how customer experiences are evolving as content, community and commerce converge. With an emphasis on customer experience, RICE has three tailored tracks to reflect the distinct interests and needs of its key audience members.

Retail 208
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Walmart Sells Bonobos to Express and WHP Global for $75 Million

Retail TouchPoints

Express and owner WHP Global have entered a definitive agreement to acquire Bonobos from Walmart for a combined purchase price of $75 million , including $50 million for the Bonobos brand and $25 million for the operating assets and related liabilities of the Bonobos business.

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Supply Chain is a Customer-Facing Function (Now More Than Ever)

Retail TouchPoints

Historically, in its most simple definition, the “supply chain” division of retail was the one in charge of getting stuff in, maybe storing it for a while — maybe not (cross-docking) — and then getting whatever stuff they did store out to brick-and-mortar locations to be sold to the masses. You need to do both. And at the same time.

Supplies 246