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Small Format, Big Payoffs: Retailers Evaluate Real Estate to Meet Consumers Where They Are — at Home

Retail TouchPoints

Even if brands are holding on to their downtown locations, many are still experimenting with small formats in order to offer customers more intimate and convenient experiences. Experiences like these help make a store feel more immersive and specialized, particularly in a smaller environment.

Consumer 239
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Managing retail touchpoints for a positive customer experience in an omnichannel context

365 Retail

If experience has become an integral part of brand strategy, it is because brands are more customer-focused than ever. Within the context of Omni channels, retail formats have also undergone significant development and have become more responsive to the retail environment and customers. Acknowledging the power of technology .

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Tanger Outlets to Enhance Loyalty Program with Customer Engagement Solution

Retail TouchPoints

Tanger Outlets will deploy a customer engagement platform from Coniq to better empower its retail partners to deliver personalized and contextual offers to consumers. Tanger’s vision is to leverage insights and experience to inform the future of shopping,” said Andrew Wingrove, EVP and Chief Commercial Officer at Tanger in a statement. “As

Customer 265
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Omnichannel Retail Index Spotlights 4 Investment Areas

Retail TouchPoints

OSF Digital’s Digital Strategy team (formerly known as FitForCommerce) developed the 2022 Omnichannel Retail Index (ORI) to establish a benchmark for current practices and, most importantly, provide a set of actions and recommendations for the future. These key investments and opportunities include: Mobile experience.

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Shoppers and Operators want Malls to Change, Creating Opportunities for Emerging Brands

Retail TouchPoints

As a result, emerging brands, especially those operating primarily online, have a unique opportunity to break into brick-and-mortar by leveraging prime real estate. For their part, brands get access to premium real estate while keeping overall costs down. There’s a distinguished relationship there.”

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Rethinking Post-COVID Shopping: ‘Retailtainment’ and Enhanced Omnichannel Experiences

Retail TouchPoints

Omnichannel Means One Channel, Not Two Connected Channels. For many retailers, omnichannel is about enabling the in-store experience online and vice versa, letting shoppers freely switch channels during their journey. Experience Will Be Top of Mind in the Post-COVID Environment.

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The Future Of Retail Real Estate: Adapting To E-Commerce Trends

RetailMinded

Navigating the Changing Landscape of Retail Real Estate in the E-Commerce Era The retail industry has seen a dramatic shift in recent years, as the rise of e-commerce has disrupted traditional brick-and-mortar stores. Digital platforms are also increasingly important in the future of the retail real estate.