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Gamified Training Boosts Brand’s Appliance Sales 26.2%

Retail TouchPoints

Appliance manufacturer Bosch Siemens Hausgeräte (BSH) has adopted a gamified training solution from Attensi that features competition-based true-to-life scenarios designed to help salespeople remember product features, understand shopper motivations and close the sale. Training Provides a ‘Safe Space’ to Learn and Fail.

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5 Ways AR and VR Are Transforming Retail Training

Retail TouchPoints

In today’s tight labor market, training has become more critical than ever. Nowhere is that truer than in the retail space, where it is particularly important to train your employees quickly and engage them effectively to create long-term organizational loyalty. Customer service training. Retail onboarding.

Retail 259
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4 Ways to Customize the Employee Experience With Retention in Mind

Retail TouchPoints

Without customers, retail businesses grind to a halt. To keep your customers from clicking over to your competitors, it’s important to remember that the service that occurs between retail customers and employees is the most significant differentiator between companies. Creating a Positive Employee Experience in Retail.

Customer 312
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IKEA Partners With Google Cloud to Enhance Omnichannel and Customer Service Capabilities

Retail TouchPoints

IKEA has partnered with Google Cloud to improve it technological capabilities, including the implementation of AI and machine learning tools, upgrading omnichannel capabilities and exploring new customer service offerings.

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Six Principles for Redefining Retail with Responsible AI

Retail TouchPoints

Generative AI (Gen AI) has brought about a seismic shift that’s reshaping customer interactions and business operations. Gen AI, with its vast potential for enhancing efficiency and personalizing customer experiences, also comes with ethical considerations. Moreover, ethical AI training in retail should also focus on inclusivity.

Retail 331
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6 Keys to Empowering Store Associates During the Holiday Season

Retail TouchPoints

Although it is too late in the planning cycle for retailers to implement any new in-store tech to support associates this holiday season, Brown noted that they can leverage their owned digital properties, from branded ecommerce sites to social networks, to provide content and resources to support customers in their unique journeys.

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Using AI to Build a More Creative, Strategic Future for Marketers

Retail TouchPoints

For example, on Instagram, 40% of the content people see comes from recommendations that are powered by AI. But as this technology becomes an increasingly visible asset, it holds the power to free up time, break through creative blocks and solve customers’ needs in new ways.

Marketing 257