Kissmetrics

SEPTEMBER 16, 2021

Instead of focusing all your efforts on creating local SEO content to bag that top spot, you need to understand what turns searchers into readers, and readers into customers, through first improving your organic click-through rate (CTR). If you focus your efforts on improving organic CTR, you can also improve your Google ranking.

Improvements 360

Improvements Social Media SEO Mobile 360

Retail TouchPoints

NOVEMBER 9, 2022

Global downloads of mobile shopping apps were up 16% year-over-year in the first half of 2022 while the number of sessions was up 29% , according to data from the It’s Not Luck, It’s Skill: Make Every Marketing Dollar Count This Holiday Season report by data.ai. Mobile Retailing Requires a ‘Mindset Shift’.

Mobile 249

Mobile Mobile eCommerce eCommerce Shipping Costs 249

Kissmetrics

JUNE 8, 2021

A few years ago, Google launched its mobile-friendliness update and made page load speed one of its mobile search engine ranking factors. Accelerated Mobile Pages, or AMP. What Are Accelerated Mobile Pages (AMP)? In simple terms, Accelerated Mobile Pages is an open-source project designed to optimize faster mobile pages.

Mobile 324

Mobile Definition Marketing SEO 324

iVend

MARCH 17, 2023

Improving customer experience is the key to winning new customers, keeping existing ones happy and bumping up revenue and profit. iVend Reporting & Analytics Data and customer experience go hand in hand. iVend helps retailers analyse data for an enhanced customer experience.

Customer Experience 98

Customer Experience Improvements Customer Retail 98

Retail TouchPoints

NOVEMBER 16, 2023

Pottery Barn has introduced a new mobile app for iOS that allows users to get free real-time help from a Design Crew associate as well as make in-store, in-home or virtual appointments for design consultations.

Mobile 162

Mobile Gifts Improvements Customer 162

Retail TouchPoints

MARCH 24, 2023

As a result, customer flow management is more important than ever as leaders seek to empower the customer, improve the employee experience and collect actionable data to potentially scale their business. Here are just a few ways a good system can improve your business operations. Improve customer service.

Improvements 280

Improvements Management Customer Banking 280

Retail TouchPoints

FEBRUARY 6, 2024

Undoubtedly, one part of the puzzle here has to do with data security: the cascade of high-profile breaches we’ve witnessed over the last few years have made consumers more wary than ever of how brands might use their personal information. Leading brands such as Adidas, Oatly, Pizza Hut and T-Mobile trust us as their CMS.

Recommendation 284

Recommendation Customer Hobbies Technology 284

Retail TouchPoints

AUGUST 30, 2023

This annual study of commerce trends benchmarks how 120 retailers and brands perform against more than 200 criteria across web, mobile, in-store and cross-channel experiences. There’s an art and science to using customer data to capture shopping behaviors and trends and activating that data along with the right shopping features.

Shipping Costs 235

Shipping Costs Improvements Live Chat Retail 235

Retail TouchPoints

NOVEMBER 17, 2023

Home Depot is on the leading edge with this type of tech usage: the 2023 Retail TouchPoints Store Operations Benchmark Survey revealed that just 28% of retailer respondents’ associates use mobile devices to audit visual merchandising and displays.

Improvements 224

Improvements Fulfillment Operations Presentation 224

RTP blog

JANUARY 17, 2018

One way to digitally reinvent showrooms is by empowering their best brand ambassadors — or store associates — with the right data and analytics. Yet, according to the IBM Customer Experience Index 2017 , 79% of brands do not have mobile-enabled associates or do not provide their employees with mobile access to customer information.

Mobile 300

Mobile Retail eCommerce Shipping Costs 300

Kissmetrics

JANUARY 7, 2022

That’s why improving your website performance is crucial. These are easy to use and provide a list of steps you can take to improve your website performance. Improved conversion rates : Website performance can impact conversion rates because slower load times result in higher abandonment rates. What Is Website Performance?

Improvements 274

Improvements Reference Download SEO 274

Retail TouchPoints

AUGUST 31, 2022

Unsurprisingly, then, location data is widely recognized as a valuable tool for unlocking growth. Among the businesses that most often use location data are consumer packaged goods brands. Use Location Data to Better Understand your Audience. From the point-of-sale to stock information, the retail industry is brimming with data.

Small Business Retail 281

Small Business Retail Information Point of Sale Consumer 281

Kissmetrics

DECEMBER 9, 2020

What’s more, these companies are using machine learning to get ahead of competitors by tackling some of marketing’s toughest challenges, such as personalization, instant customer support, and big data. The more data and experience a machine learning algorithm has access to, the better it becomes in the future. Analyze Data Sets.

Improvements 313

Improvements Marketing Toys Consumer 313

Forrester eCommerce

NOVEMBER 15, 2018

Today, business users need trusted data fast to make better business decisions, while BT wants to lower costs, minimize complexity, and improve efficiency. In addition, the proliferation of data, and explosion of new data sources such as social media, IoT and mobile further aggravates the issue.

Social Media 315

Social Media Mobile Improvements Management 315

Retail TouchPoints

MAY 3, 2023

The days of third-party data are over. The cookieless future has settled and users worldwide demand their data be kept private. In this case, we used ID-POS data, which bypasses all the challenges of third-party data as an abundant and rich first-party data source. Still, many questions remain. trillion in value.

POS 249

POS Customer Experience Customer Technology 249

Kissmetrics

DECEMBER 8, 2020

Optimizing mobile ads is a tactic in almost every business owner’s toolbox. But is that all mobile ads are good for? Is that even what mobile ads are best for ? If you’re using your mobile ads to sell, sell, sell, you may be wasting a lot of your ad spend, to be honest. Mobile ads themselves aren’t a waste of money.

Mobile 363

Mobile Social Media Article Payment Services 363

RTP blog

NOVEMBER 17, 2017

Geographic information system (GIS) data already is used extensively by retailers for everything from site selection to reporting and business intelligence. Gary Sankary: Mobile data is the best way to see who the competition’s customers are and where they’re coming from.

Mobile 150

Mobile Webinar Information Consumer 150

Retail TouchPoints

DECEMBER 20, 2021

According to McKinsey , 75% of consumers tried a new shopping behavior due to economic pressure, store closings and changing priorities, and the data we are seeing internally shows 50% of shoppers now intend to shop both in-store and online. Consumer habits changed drastically last year as people went online to shop. It’s already beginning.

Consumer 355

Consumer Retail Travel Omnichannel 355

Retail TouchPoints

FEBRUARY 19, 2024

With this uncertainty in mind, I spent time on Saturday, November 25, 2023 seeking out early ecommerce sales data from Black Friday to gain a clearer understanding of how the market was performing. According to online shopping data from Adobe Analytics , Black Friday sales were $9.8 billion, up 7.5% from last year. of online sales (vs.

eCommerce Marketing 269

eCommerce Marketing eCommerce Marketing Mobile 269

Retail TouchPoints

MARCH 9, 2022

A recent study found that 83% of retailers say they cannot leverage customer data to its full potential. This is problematic because customer data should guide a majority of business decisions including marketing, inventory management, merchandising and more. So how do retailers regain the power of their data?

Retail 303

Retail Customer Data Customer Experience Social Media 303

Retail TouchPoints

JULY 21, 2022

Data privacy has come into sharper focus over the past year thanks to new state legislation and federal privacy laws like the American Data Privacy and Protection Act (ADPPA). In fact, by the end of 2024, 75% of the world’s population will have personal data protected under modern privacy regulations , according to Gartner.

Marketing 278

Marketing Consumer Information Customer Retention 278

Retail TouchPoints

JUNE 23, 2020

Australia-based Stateside Sports has partnered with Emarsys to harness the solution provider’s fully integrated customer data platform to fuel its future expansion. The retailer hopes to eliminate silos and unify customer data to drive more intelligent omnichannel engagement across email, mobile, social media, SMS and its retail stores.

Customer Data 290

Customer Data Omnichannel Customer eCommerce 290

Retail TouchPoints

APRIL 6, 2022

Data-driven insights are the key. Ecommerce businesses easily capture data about website visitors, purchase trends, the duration of shopper visits online and much more. Leveraging Data for Stronger Lease Negotiations. To justify budgets and track progress of events and the subsequent corresponding results, data is crucial.

Omnichannel 283

Omnichannel Events Operations Technology 283

Kissmetrics

OCTOBER 13, 2021

However, not all tests result in valuable data. There’s a ton you can do with inconclusive or losing A/B testing data. A/B testing provides hard data to back up your optimization techniques. Then, use these tips to make the most of your data. 6 Ways to Leverage Data From Losing or Inconclusive A/B Testing.

Social Media 290

Social Media Improvements Information Other 290

Ecommerce Platforms

FEBRUARY 15, 2023

If you've never heard of Bright Data or want to know more about what this service does, this Bright Data review is the place to be. In a nutshell, Bright Data is an industry-leading data collection and proxy service. Below we’ll look at how Bright Data does this, its features, and what costs you need to know about.

Social Media 183

Social Media Mobile Management Information 183

Kissmetrics

DECEMBER 12, 2017

I’ll also share actionable tactics on how to improve them and, as a result, your bottom line. Device : Are your users reading your content on a desktop or a mobile device? Head to Behavior > Site Content > All Pages on Google Analytics to access this data. To find out what content to create, look at the data. The result?

Improvements 491

Improvements Marketing Social Media Blog 491

Retail TouchPoints

APRIL 11, 2024

For the most part, retailers have deployed AI to tackle low-hanging fruit such as automated customer service chatbots, personalized content for one-to-one marketing campaigns and improved store and inventory analytics. And since synthetic data is anonymized, they could do this without compromising consumer privacy.

Retail 281

Retail Mobile Consumer Operations 281

Retail TouchPoints

MARCH 30, 2021

Zalora will leverage the Algonomy real-time Customer Data Platform (CDP) to unify customer interactions and activate personalized experiences online, as well as on mobile and via email, for customers in all seven countries where it operates.

Mobile 246

Mobile eCommerce Accessories Apparel 246

Retail TouchPoints

MARCH 1, 2024

The retailer “will be removing physical media and updating our mobile, digital imaging, computing, tablets and smart home departments,” said Barry. “We Rather than bombarding our members with thousands of great member deals, we focus on the most relevant offers based on their preferences and observed member data.

POS 272

POS Omnichannel Mobile Improvements 272

Kissmetrics

JANUARY 25, 2021

The thing about data is it helps you make better business decisions. Everyone has questions when it comes to choosing data analysis software. Why are there so many data analytics tools? You have to arrange your data, explain it, present it properly, and then derive a conclusion from it. Which one is worth your money?

Social Media 274

Social Media Presentation Information Document 274

Retail TouchPoints

AUGUST 20, 2020

That weapon is an immensely valuable yet often underappreciated asset: data capital, specifically around consumer insights and demand forecasting. With incremental investment, they can ingest, enrich and harvest valuable customer and product insights to improve operational capabilities and monetize data with trade and advertising partners.

Retail 191

Retail Consumer Goods Omnichannel Mobile 191

Kissmetrics

APRIL 19, 2021

With so many people using mobile devices, however, the chances of people viewing those ads on mobile devices are high. By taking a mobile first ppc approach , you can ensure mobile users have the best experience with your ads and are more inclined to click through to your landing page or website.

PPC 183

PPC Mobile Games Social Media 183

Retail TouchPoints

MAY 31, 2023

Shinola and Filson will modernize their in-store experiences with mobile POS, order management and store inventory solutions from NewStore. Associates will be equipped with iPhones that will allow them to access real-time data, assist customers more efficiently and process transactions from anywhere on the store floor.

Omnichannel 218

Omnichannel Payment Services POS Jewelry 218

Kissmetrics

MAY 4, 2021

Data as a service (DaaS) is becoming increasingly popular. New advancements in cloud computing technology have made remote, cloud-based data storage and management easier to use and more accessible. Businesses using DaaS platforms can see improvements in data collection, usage, and management.

Marketing 186

Marketing Improvements Social Media Management 186

Groove

APRIL 15, 2024

Data-Driven Insights: With these insights available, businesses can more easily adjust their inventory levels by product, season, price, and more. It is also mobile responsive , which means your customers can order while they are on the move – no more waiting until they reach the office.

BigCommerce 335

BigCommerce B2B B2C Customer Retention 335

Retail TouchPoints

DECEMBER 4, 2020

One of the best ways to boost brand loyalty in the retail sector is mobile apps. Without any speculation about the future of shopping in the flesh and the fate of the department store, let us examine why a mobile app is worth the investment, whether or not you also offer an amazing brick-and-mortar experience: The Perks of Push Notifications.

Mobile 175

Mobile Shipping Costs Retail Automotive 175

Kissmetrics

FEBRUARY 1, 2022

The data also shows the top 25 percent of websites in an industry convert at 5.31 Research shows adding social proof to your site will rapidly improve customer trust and eventually increase your conversion rate. Similarly, some changes might improve your conversion rate but make you less money. percent or higher.

Improvements 245

Improvements Live Chat SEO eCommerce 245