Retail TouchPoints

OCTOBER 16, 2023

In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. Craft tailored quizzes for meaningful insights.

Social Media 263

Social Media Consumer Information Marketing 263

Retail TouchPoints

OCTOBER 2, 2023

A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. The same survey reports that 41% of marketers aren’t familiar with targeting methods other than third-party cookies or IDs. “I The upshot is that marketers will lose direct visibility into user behavior beyond a brand’s website.

Marketing 312

Marketing Information Consumer Reference 312

Kissmetrics

DECEMBER 7, 2020

But, if you aren’t using pivot tables, you could be missing out on valuable insights about the effectiveness of your SEO, social media, or content marketing campaigns. Data is the most powerful resource on the planet right now — some are even calling it the “new oil.” Step 1: Find Your Source Data.

Marketing 293

Marketing eCommerce Information Presentation 293

UpSellIt

APRIL 22, 2024

Upsellit took home the gold for Best Use of Data & Insights at the 2024 US Partnership Awards! We are honored to be recognized amongst industry leaders paving the way for affiliate marketing. With our highly-customizable technology, Upsellit deploys data-backed strategies to convert users at every stage of the customer journey.

Comparison Shopping 142

Comparison Shopping Technology Conversion Optimization Recommendation 142

Retail TouchPoints

AUGUST 16, 2022

As the benefits of personalization become more apparent, the rise in data privacy concerns and their impact on organizations are beginning to take center stage. It also asks how “recently added” products can be successfully integrated into recommendation systems when they have no prior engagement. Personalization with Privacy.

eCommerce 237

eCommerce Consumer Merchant Services Recommendation 237

Retail TouchPoints

MAY 8, 2023

While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI.

Marketing 308

Marketing Technology Social Media Recommendation 308

Groove

OCTOBER 4, 2023

In the realm of digital marketing, email continues to be a potent and influential channel for engaging with audiences, fostering customer relationships, and driving business growth. However, the landscape of email marketing is constantly evolving, presenting marketers with new challenges and opportunities. and the A.I.-Powered

Merchant Services 195

Merchant Services eCommerce Marketing Recommendation 195

Retail TouchPoints

MAY 7, 2021

The pilot program will leverage 3DLOOK’s AI-enabled technology to help provide accurate size and fit recommendations for Dickies apparel. Using a front and a side photo of the customer, the 3DLOOK tool will map the shopper’s body and shape data with product information to determine the best size.

Recommendation 278

Recommendation Apparel Technology Consumer 278

Retail TouchPoints

MAY 11, 2022

Accurate search results and personalized recommendations are undisputedly the bedrock of modern ecommerce. To make all of this possible — from search query relevance to ranking models and recommendation engines — machine learning (ML) is utilized. Data Labeling. Recommendation of complementary items.

eCommerce 260

eCommerce Recommendation Accessories eCommerce Platforms 260

Retail TouchPoints

FEBRUARY 15, 2023

Accenture’s AI.Retail platform — which helps retailers better utilize data and artificial intelligence to optimize common operations such as customer acquisition, pricing and promotions, assortment and supply chain — can now be deployed on Google Cloud.

Merchant Services 269

Merchant Services Supplies Retail Customer Data 269

UpSellIt

MARCH 13, 2024

Seasonal marketing isn’t just about promoting products or services during specific times of the year, it’s about resonating with your customers as their needs, desires, and behaviors evolve with each season. As the seasons change, so do the lives and priorities of your target audience.

Marketing 128

Marketing Gifts Recommendation Clothing 128

Optimizely

NOVEMBER 5, 2020

By integrating your loyalty data into a CDP, you can enhance your segmentation strategy and make your customer data more useful and actionable. Loyalty data gives you an opportunity to engage your customer with messages that are completely personalized for them. Loyalty data lends itself to relevant and personalized messages.

Customer Loyalty 369

Customer Loyalty Article Recommendation Definition 369

Retail TouchPoints

JANUARY 31, 2024

Yes, clustomer — the unsegmented recipients of an email marketing campaign that may or may not be relevant to them. But we often hear that the biggest pain point marketers have when it comes to email is figuring out how to reach the right people with the right message.

Marketing 240

Marketing Customer Retention Shopify Social Media 240

Retail TouchPoints

NOVEMBER 17, 2022

Lily AI and Pimberly have partnered with the goal of providing global brands with the ability to streamline product data and digital asset management. The Lily AI/Pimberly partnership can help retailers gain more accurate and robust product data within their centralized product catalog to power all downstream systems.

Management 235

Management Retail Recommendation Channel 235

Retail TouchPoints

SEPTEMBER 28, 2021

Some say that in the new era of retail, data is gold. For others, data is oil. Whatever valuable commodity data represents, it’s key for retailers in their quest to drive innovation and differentiation in vital areas including marketing, customer experience and product development.

Consumer 259

Consumer Customer Experience eCommerce Technology 259

Retail TouchPoints

NOVEMBER 3, 2021

To offer simple product recommendations — such as “customers who bought this item also bought this” — is simply not going to cut it anymore. Recommendation is a never-ending battle for accuracy and timeliness. Recommendation is a never-ending battle for accuracy and timeliness. Online retail is a competitive scene.

Recommendation 147

Recommendation Customer Retail Social Media 147

Retail TouchPoints

AUGUST 2, 2022

The increasing importance of consumer privacy in online marketing has thrown the industry for a loop that people are still looking to recover from. Consumer frustration with poorly targeted online ads, combined with concerns about data sharing, create a major roadblock to tracking consumer buying signals and finding out what people want.

Clothing 223

Clothing Fashion Channel Information 223

Retail TouchPoints

MAY 3, 2023

The days of third-party data are over. The cookieless future has settled and users worldwide demand their data be kept private. Forbes reports that companies are now faced with increased pressure to find new ways to track marketing behaviors. As we all know, in marketing, the main goal is to know the customer. “By

POS 232

POS Customer Experience Customer Technology 232

Retail TouchPoints

MARCH 20, 2024

Removing cookies will wreak havoc on marketers, as they won’t have access to third-party data that many companies rely on to target consumers with personalized ads. pop-up, giving you the option to enable that site to remember your data or not.

Small Business Retail 241

Small Business Retail Recommendation Consumer Customer Data 241

Kissmetrics

AUGUST 9, 2021

Data is the backbone of marketing. On its own, however, data is just numbers. To make the most of your data, you need to understand what it means. That is where Google Data Studio comes in. This guide explains what Google Data Studio does and shows you how to make the most of it. What Is Google Data Studio?

Download 293

Download Marketing Recommendation Other 293

Optimizely

JUNE 20, 2019

You need to keep upping your game by sending them personalized, useful, and relevant marketing messages that make them feel valued. One way you can do that is with personalized product recommendation campaigns. How to create a product recommendation campaign. What kind of product recommendations should I send?

Recommendation 150

Recommendation X-cart Shopping Carts B2C 150

Retail TouchPoints

FEBRUARY 2, 2022

In fact, there’s no reason you should be missing dinner any night of the week to deal with the data dilemma when it comes to pricing. In my experience, the data is what keeps retailers from making the big jump to new pricing technologies and strategies. How much data do I need to shift support and drive my overall pricing strategy?

Retail 223

Retail Recommendation Outdoor Customer Data 223

Omnisend

MARCH 16, 2021

Have you ever received a product recommendation that just didn’t make sense? Product recommendations are no different: whether you’re recommending products on your site or in your email campaigns, if the product is relevant to your customer, they’ll be more likely to buy. Reading Time: 8 minutes.

Recommendation 158

Recommendation Accessories eCommerce Shipping Costs 158

Retail TouchPoints

APRIL 7, 2021

Online discount apparel retailer MandM Direct , which had previously relied on standard rules-based recommendations to guide website visitors through the shopper journey, has generated impressive improvements in multiple KPIs with real-time, personalized recommendations. We want to test whether we can put it further up on the PLP.

Recommendation 152

Recommendation Apparel eCommerce Improvements 152

Retail TouchPoints

JANUARY 5, 2024

The New Year saw a key step in the coming deprecation of third-party cookies, which have been one of marketers’ most powerful tools for tracking online activity for many years. Google’s move, along with increased privacy regulations (particularly in the EU), have put a premium on zero- and first-party data.

Recommendation 286

Recommendation Consumer Information Customer 286

Retail TouchPoints

APRIL 14, 2022

From the Facebook Files to Netflix’s documentary The Social Dilemma , we now understand more than ever how social networks and search engines utilize our data not only to sell us products and services but also to promote ideology, opinions, and political views. Behavioral intent data is definitely about to have its time in the sun.

Consumer 246

Consumer Recommendation Definition eCommerce 246

Retail TouchPoints

APRIL 6, 2022

Data-driven insights are the key. Ecommerce businesses easily capture data about website visitors, purchase trends, the duration of shopper visits online and much more. Leveraging Data for Stronger Lease Negotiations. Smart Tech is Smart Business. Making Events More Effective.

Omnichannel 267

Omnichannel Events Operations Technology 267

Groove

JULY 23, 2020

When it comes to implementing eCommerce marketing software, many businesses don't know where to start. Whether your goal is to automate marketing or sales initiatives, improve site search, increase customer loyalty or convert more customers, there is a software for you. eCommerce Marketing Software: Increase Revenue. Stamped.io

eCommerce Marketing 332

eCommerce Marketing eCommerce Marketing Customer Loyalty 332

Kissmetrics

JANUARY 17, 2022

It is easier to build real, human connections with your audience if you know what data and strategies to use. One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ? What Is Personalized Marketing? Segmentation.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Kissmetrics

MARCH 3, 2021

With geofencing marketing, or location-based marketing, this convenient strategy turns into a reality. What Is Geofencing Marketing, and How Is It Used? With technologies like GPS and radio frequency identifiers, marketers can specify a perimeter or boundary based on a real-world location. Get Data on Consumer Behavior.

Marketing 315

Marketing Outdoor Consumer Mobile 315

Retail TouchPoints

MAY 1, 2024

Combined with creativity and data-driven insights, experiential retail opens up endless possibilities. Behavioral psychology: Understanding consumer behavior is crucial to crafting effective marketing strategies and designing engaging retail experiences. Research indicates a 40% improvement in mood with exposure to pleasant scents.

Technology 232

Technology Arts Payments Customer Loyalty 232

UpSellIt

OCTOBER 19, 2021

UpSellit won the 2021 International Performance Marketing Awards for Best Use of Data! The International Performance Marketing Awards – or IPMAs – recognize companies, campaigns, and individuals who’ve excelled in the performance marketing industry across the globe. What are the IPMAs?

Marketing 122

Marketing Conversion Optimization Electronics Recommendation 122

Retail TouchPoints

APRIL 17, 2024

It’s a catalyst reshaping the core of digital marketing. It’s not merely about substituting cookie-based tracking with another data-centric method. Traditional keyword searches fall short, but with gen AI fueled by massive data sets, a system like Lucidworks Fusion can quickly deliver precise answers.

Social Media 274

Social Media B2C B2B Customer Data 274

Retail TouchPoints

AUGUST 3, 2023

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. However, according to the latest U.S.

Marketing 238

Marketing Retail Social Media Consumer 238

Retail TouchPoints

JULY 24, 2023

Yet despite the complexities, an effective personalized approach to marketing is critical to success. Opportunities and Challenges Across Marketing Touch Points Email marketing: Perhaps the most popular example is the email campaign. of these emails being spam, 36% of which are from marketing and advertising initiatives.

Small Business Retail 218

Small Business Retail Marketing Retail Social Media 218

Kissmetrics

DECEMBER 15, 2020

To a non-marketer, cookie tracking sounds like a scavenger hunt for baked goods. With the new General Data Protection Regulation (GDPR) , cookies have taken center stage in the fight for internet privacy. This is just one of the latest legal issues facing online marketers today. Sounds innocent, right? Still unsure?

eCommerce 320

eCommerce Information Improvements Reference 320

UpSellIt

JUNE 29, 2022

UpSellit won the award for Best Use of Data-Driven Marketing at the 19th annual Golden Link Awards! The award for Best Use of Data-Driven Marketing was determined based on performance marketing campaigns that excelled using data-driven strategies. About the Golden Link Awards.

Marketing 122

Marketing Recommendation Presentation Technology 122