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The Data Dilemma with Retail Pricing and How to Untangle it

Retail TouchPoints

In my experience, the data is what keeps retailers from making the big jump to new pricing technologies and strategies. If you’re in doubt, read along as I share the top five questions I receive from retailers on data and pricing and how I recommend each question is approached. I recommend you talk to a ‘trainer’ before you begin.

Retail 222
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Transforming Holiday Marketing in CPG Retail with Generative AI

Retail TouchPoints

In today’s rapidly evolving retail landscape, generative AI is the latest technology transforming the way retailers reach and engage shoppers. But lukewarm consumer sentiment around generative AI as a creative tool complicates the picture, and requires that brands strike a balance in their messaging in order to meet people where they are.

Marketing 248
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A Step-by-Step Guide to the RFP Process

Sailthru

TECHNICAL REQUIREMENTS: Technical requirements describe how the vendor and the technology stay compliant with security, privacy, and IT policies. OPERATIONAL REQUIREMENTS: Operational requirements describe how the system should run, including user profiles, security, scalability, and customer support.

Demo 78
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eCommerce A/B Testing: Ideas & Tips You Should Know

Groove

When properly executed, this exercise helps businesses evaluate a variable’s effectiveness related to the control. With advances in eCommerce and marketing technology, brands can a/b test almost any asset. We recommend sending Version A to about 15% of your audience and sending Version B to about 15% of your audience.

eCommerce 285
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As Consumer Demand for Inclusion Rises, Retailers Must Tackle Legacy Issues and Attitudes

Retail TouchPoints

As Marci noted, it’s “not just a one-off, box-ticking exercise. Involve customers and encourage feedback on sizing, get to know the shopper and why product doesn’t fit,” recommended Liza Amlani, a former merchant and Founder and Principal of Retail Strategy Group. Test the market with new size options and be inclusive in marketing.

Consumer 289
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Top 10 Selling Items on Facebook Marketplace in 2023

MagentoBrain

In addition, Facebook's algorithm offers personalized recommendations based on a user's search history and interests, making it easier for users to find the items they are looking for. Why Facebook Marketplace? These benefits make it a great option for buying and selling goods and services within local communities.

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Cars, Wine, Trees — COVID-19 Proved Once and For All that You Can Sell Just About Anything Online

Retail TouchPoints

Propelled by new technologies and heightened consumer demand, some segments that had been slower to gain traction online finally moved into the digital fast lane — cars , adult beverages and even trees , to name just a few. That’s where technology is key, according to Brandenberg. Easier said than done, of course.