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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

For online retailers that want to stay relevant and competitive, it’s important to stay on top of the latest trends and strategies. The value of social commerce continues to grow rapidly and is shaping the future of online retail. Social commerce value will keep on growing.

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Brightpearl Launches ‘Growth Hacking’ Podcast For Online Retailers 

RetailMinded

Each guest on the show has been recognized as being one of the fastest growing online businesses in the world, having made the cut for Brightpearl’s ‘ Lightning 50 ,’ a definitive list of the fastest growing e-commerce companies across the nation. Au Vodka finished atop the list, with a net growth of more than 10,000%.

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With Growth Top-of-Mind, Luxury Brands Focus on Digital Goods and Virtual Experiences

Retail TouchPoints

Many members of this young, savvy demographic are exchanging their dependence on fast-fashion destinations like SHEIN , choosing to invest in quality over quantity. For example, the brand “hired” Noah, Alibaba’s fashion virtual idol, to host a livestream in September 2022, and nearly quadrupled its daily gross merchandise value.

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SHEIN and Klarna Embark on ‘In Pink We Trust’ Tour Bus Across UK’s Prime Shopping Locations

365 Retail

This September, SHEIN and Klarna are teaming up to present the ‘In Pink We Trust’ tour bus, making stops at major shopping centres across the UK, including London, Birmingham, and Manchester. For fashion insights, Jill Wanless, Editor of HELLO!

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3 Ways to Maximize Zero-Party Data Collection During Black Friday and Cyber Monday

Retail TouchPoints

These high-traffic shopping events don’t just present retailers with a chance to catapult profits. With the holiday shopping frenzy fast approaching, here are three ways for online retailers to maximize their collection of zero-party data during the Black Friday and Cyber Monday rush.

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The Renaissance of Retro in Modern Retail

365 Retail

In the fashion industry, several brands are integrating age-old trends into current lines in order to stay appealing to customers. By combining past designs, fashion brands craft unique styles through which individuals can express their personalities.

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Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

Retail TouchPoints

Photo credit: adobe.stock) The traditional sales funnel sees consumers move in an orderly fashion from awareness of a brand or product to engagement and discovery (also called the consideration phase), then on to conversion and finally loyalty. They’re checking their email, browsing social, listening to music, even playing games.