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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Games 186
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Reaching Gen Z and Millennials: What Brands Need to Know About Creator Guided Shopping

Retail TouchPoints

In fact, 92% of Gen Z — a group that will make up the largest consumer segment by 2030 [1] — rely on creators to inform their purchases across virtually every category. And we’ll continue to see a sizable and growing number of consumers shop in-store from creator recommendations.

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JCPenney Reduces Cart Abandonment 18% with AI-Powered Shopper Engagement Tool

Retail TouchPoints

Shopper data points are fed into behavioral models that predict when a shopper is close to leaving the site and then makes a recommendation — such as a special opportunity, a substitute product or an additional service — to move the customer toward purchase.

Games 273
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Unique Holiday Marketing Ideas for Ecommerce brands with Examples

lateshipment

M&S partnered with a giving back platform called Neighborly, which supports local community groups. M&S, partnered with Neighborly, donated one million pounds to 1,000 local community groups during the holiday season. The concept of gamification is to influence human behavior through games.

eCommerce 244
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Sports Direct Launches New Flagship Store in Cardiff with Introduction of Outdoor Category

365 Retail

A cornerstone of the store is the Outdoor Concept, designed to assist customers in selecting the ideal outdoor footwear through tailored recommendations. Complementing these features are interactive digital mannequins that offer product recommendations based on the weather, enhancing the shopping experience with personalised advice.

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A Marketer’s Guide to Discord

Kissmetrics

Once solely a tool for dedicated gamers, it is now a popular base for a diverse range of groups, including influencers and hobbyists. Initially, they just wanted a way to talk to others in the gaming community. As the founders themselves say, Discord is used by various groups, including study groups, art communities, and hikers.

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The Power of Shared Experiences: Why Brands Should Prioritize Micro-Influencer Communities in 2024

Retail TouchPoints

Life experiences are catalysts for forging these communities — milestones such as going off to college or having children can serve as a baseline for connection, as individuals seek out those they can relate to and get recommendations from. Another subset of micro-influencers are deal-centric influencers.