Groove

FEBRUARY 18, 2024

Start your next round of email and SMS marketing efforts off on the right foot by implementing strategies like the following: Use pop-up sign-up forms to grow your mailing list. Segment your contact lists according to multiple criteria to better personalize your messages and raise engagement rates. Offer incentives where appropriate.

Shopify 386

Shopify Marketing Social Media SEO 386

Groove

DECEMBER 22, 2020

Advertising on various platforms is a great way for businesses to increase visibility and brand awareness. In this blog, we're sharing how you can leverage Google, Facebook and Instagram ads to promote your B2B eCommerce store. B2B Advertising With Google. Google Shopping Ads. Google Search Ads.

B2B 347

B2B Social Media Merchant Services Reference 347

Kissmetrics

SEPTEMBER 14, 2020

Did you know Google Shopping listings are free for most merchants to use? Google has also dropped commissions for its Buy on Google program. This means nearly any retailer can sign up for Google Shopping Actions and link their products without paying the 12% commission Google formerly collected on each sale.

Merchant Services 358

Merchant Services Payment Services Shipping Costs Shopping Carts 358

Retail TouchPoints

APRIL 8, 2022

Google is not a retailer or a marketplace, and it doesn’t want to be — the company is very clear about that. But there is one big difference between Google and the leading online marketplaces— Google offers all this to merchants for free. This isn’t altruism on Google’s part though.

Merchant Services 260

Merchant Services Shipping Costs Small Business Retail eCommerce 260

Retail TouchPoints

JUNE 16, 2023

Google is enhancing its use of generative AI through additions to its Shopping and Search features designed to help shoppers find items that fit their needs. The new Shopping feature also has added “guided refinements,” which seek to emulate online the in-store experience of associates finding complementary accessories.

Information 235

Information Apparel Clothing Accessories 235

BigCommerce

APRIL 20, 2018

Google and Amazon are in a showdown. Just check out how their ad listings currently look: Google Shopping search versus Amazon Shopping search (via Search Engine Land). But Google isn’t stopping with a similar design. Integration with Google Express, Google Search, and smart speakers (i.e.

Merchant Services 419

Merchant Services Shipping Costs SEO Information 419

Retail TouchPoints

NOVEMBER 7, 2023

It’s no secret that holiday shoppers this year are looking for deals , and Google wants to help. Making it Easier to ‘Shop Deals’ New Deals Experience on Google Search (Image courtesy Google) Users can now access the Google deals destination in Search by searching the term: “shop deals.”

Toys 196

Toys Electronics Apparel Mobile 196

Kissmetrics

NOVEMBER 25, 2020

This is achieved by strategically placing the right ads in front of the right people at the right time. It could also serve the purpose of raising brand awareness in your specific locale. That’s because most of the people targeted by hyperlocal ad campaigns are already looking for the product or service you offer.

Events 363

Events Mobile Marketing SEO 363

Kissmetrics

JANUARY 18, 2021

shoppers check out local business listings online daily? By creating a Local Services Ad. Let’s dive in and explore why these ads are such an invaluable tool for finding customers and building your brand. What Are Local Services Ads? What Are Local Services Ads? It’s not an ad. Here’s an example.

Document 279

Document Books Other Customer 279

Groove

JUNE 11, 2020

Getting caught up in the complexities of paid ads can be frustrating and time consuming. From Google Shopping ads to social media advertising, Groove is here to help you increase ROI and improve overall conversion. Show ads at the right time. Build a negative keyword list. Show Ads At The Right Time.

PPC 370

PPC eCommerce Mobile Mobile eCommerce 370

Kissmetrics

FEBRUARY 20, 2021

Google’s remarketing lists for search ads (RLSAs) may be just what you’re looking for. These engagement-driven remarketing ads allow you to target your ads to your highest-value prospects. That means you can show your ads directly to the customers who are most likely to do business with you.

SEO 259

SEO Improvements Customer Consumer 259

Kissmetrics

MARCH 23, 2021

Google Search Campaigns are one of the most popular forms of online advertising. If you’ve always wanted to run a Google Search Campaign of your own but didn’t know how this article will help you get started. What are Google Search Network Campaigns? Google Search ads can also show up on a variety of other websites and apps.

Download 312

Download Improvements Other Article 312

Retail TouchPoints

JULY 31, 2023

Ecommerce brands that have been resisting Google’s gentle nudges toward data-driven attribution can no longer drag their feet. This decision has major ramifications for brands and retailers. Here’s why Google is deprecating these models, how the move affects ecommerce companies and what brands and retailers should do to respond.

Multi-channel 179

Multi-channel eCommerce Channel Marketing 179

Kissmetrics

SEPTEMBER 21, 2020

But there’s another, more passive promotion method that can help grow your business and boost your local search results: Google Local Guides. Launched in 2015, Google Local Guides—also known as Google Guides—took over where Google Cities left off. Since its launch, the Google Guides community has proved hugely popular.

Improvements 363

Improvements Payment Services SEO Information 363

Kissmetrics

APRIL 21, 2021

billion listings, how can you make sure you stand out from the crowd? One way to ensure you’re getting your products in front of the right audience is to make use of eBay ads. How Do eBay Ads Work? eBay ads can boost the visibility of your products by allowing them to feature at the top of the listings.

Beauty and Health 262

Beauty and Health Recommendation eCommerce Platforms Shipping Costs 262

Kissmetrics

DECEMBER 13, 2021

When we talk about SEO, Google comes to mind for most search engine marketers. Since all marketers go after Google, Bing has lower competition and a market share of 6.79 While that may seem low compared to Google’s 86.64 For Matthew Woodward, his Bing traffic is higher quality than Google. It makes sense.

SEO 363

SEO Social Media Recommendation Information 363

Retail TouchPoints

SEPTEMBER 13, 2023

The framework was developed in collaboration with the Media Rating Council (MRC) as well as 55 companies with a stake in the performance of retail media, including The Mars Agency , Albertsons Media Collective , Google , Unilever U.S. Criteo , Best Buy Ads , Kroger Precision Marketing , Target , Vibenomics and Colgate-Palmolive.

Retail 258

Retail Definition Channel Marketing 258

Kissmetrics

JANUARY 25, 2021

The first is to ensure your business listings are included on major listing sites like Google, Yelp, and Yahoo. The Importance of Business Listings. How often do you see a business listing pop up on Google with minimal information, no images, and few reviews? Which Channels Should My Business Be Listed On?

SEO 276

SEO Search Marketing Information Customer 276

Kissmetrics

SEPTEMBER 8, 2020

Google also realizes that your business is ‘special.’ While there are local guide Android app platforms released, in this article, I’ll particularly focus on Google Maps marketing paying attention to the mapping app in an iPhone and iPad as well as any Android device. Go to Google My Business and claim a listing for your business.

Merchant Services 268

Merchant Services Payment Services Mobile Payments 268

Kissmetrics

DECEMBER 16, 2021

That’s why eMarketer estimated that digital ad spending will grow to $191.01 This is on-trend with what we have seen in digital ad spend growth. Mobile ad spend is predicted to continue increasing due to a growth in mobile usage. Mobile ad spend is predicted to continue increasing due to a growth in mobile usage.

Small Business Retail 360

Small Business Retail Marketing Social Media SEO 360

Store Growers

MARCH 7, 2024

Last Updated on March 7, 2024 Recommendations play a key role in Google Ads. They’re a way for Google to flag potential improvements to advertisers. And while a lot of them are solid “improvements” some are very harmful to the profitability of your Google Ads campaigns.

Recommendation 91

Recommendation Improvements Definition Other 91

Kissmetrics

AUGUST 3, 2021

What if you could see every ad currently live on Facebook? Facebook Ad Library gives you free access to view any ad currently live on the Facebook ecosystem. Today I’m going to show you how you can use the Ad Library to make it even better and send the conversion rates of your Facebook ads soaring.

eCommerce 313

eCommerce Other Information Social Media 313

Kissmetrics

JANUARY 19, 2022

Nearly half of all Google searchers are looking for local information. Whether they’re looking for products or services, they’re on Google, and, if you’re not, they’ll never find you. These are the top results displayed on Google. Google Maps is the most popular navigational app, reaching 54 percent of all smartphone users.

Search Marketing 338

Search Marketing Marketing Customer SEO 338

Kissmetrics

JANUARY 8, 2021

If you aren’t using Twitter to boost your brand, you’re seriously missing out. But there’s a better reason to build your brand on Twitter, besides the capability to reach the large, diverse audiences it provides. If you use Twitter correctly, you can boost your brand’s search engine rankings just by posting on the platform.

SEO 360

SEO Social Media Blog Information 360

Kissmetrics

JANUARY 31, 2022

E-commerce marketing can have a variety of goals, from building brand awareness to driving sales, and use a variety of approaches including SEO , paid ads, social media, and affiliate marketing. E-commerce marketing covers every aspect of driving engagement and awareness of your brand. Publish your ad. Not quite.

eCommerce Marketing 263

eCommerce Marketing eCommerce Social Media Marketing 263

Retail TouchPoints

MAY 11, 2023

Senate next week about potential regulation surrounding generative AI, Google leaned into the tech at its annual I/O conference for developers , announcing plans to use generative AI to enhance a number of its core experiences, including search. As the CEO of ChatGPT developer OpenAI prepares to testify before the U.S.

Banking 245

Banking Blog Consumer Goods Fashion 245

Retail TouchPoints

JANUARY 20, 2023

Currently, Amazon dominates the space with almost 78% of retail media ad revenue in 2021, trailed by Walmart at a significantly lower rate of 5.4%. Retail media is a subset of commerce media, a category that includes affiliate marketing, shoppable ads, shoppable TV, in-store retail media and the metaverse. Amazon already does all that.

Retail 253

Retail Sporting Goods eCommerce Platforms Supplies 253

ROI Revolution

MAY 10, 2024

This month, we cover the end of the March core algorithm update, an important tip for site migrations, Google’s response to the Reddit controversy, and more. Google Search Liaison Danny Sullivan told Lily Ray that Google will enforce the new spam policy algorithmically and with manual actions.

SEO 78

SEO Document Social Media Mobile 78

Retail TouchPoints

MARCH 16, 2023

The advancements in just three months feel like they should have taken 10 years,” said Darren Hill, Chief Digital Office at BrandX , which owns the Bon-Ton brand , among others, in an interview with Retail TouchPoints. As ecommerce has become a larger piece of all brands’ businesses, that job has ballooned.

SEO 312

SEO Retail Merchant Services Social Media 312

Kissmetrics

AUGUST 10, 2021

The goals and the practical details of law firm marketing are not as obvious and straightforward as marketing for other brands. Finding ethical ways to build your prospect lists, respecting privacy, complying with GDPR , and more can help keep you out of legal entanglements. Focus on Branding.

Marketing 290

Marketing SEO Social Media Information 290

Kissmetrics

DECEMBER 8, 2020

Optimizing mobile ads is a tactic in almost every business owner’s toolbox. More often than not, the CTA on those ads is asking for a conversion of some sort. But is that all mobile ads are good for? Is that even what mobile ads are best for ? Mobile ads themselves aren’t a waste of money.

Mobile 363

Mobile Social Media Article Payment Services 363

Kissmetrics

AUGUST 18, 2020

And when you understand your audience you can target them in a smarter way, and get more bang for your buck from your paid campaigns on Facebook and Google. Both Facebook and Google refer to these user interactions as Events. Let’s discuss how you can use event tracking to get more out of your ad campaigns on Facebook and Google.

Events 363

Events Download eCommerce Payments 363

Kissmetrics

AUGUST 19, 2021

Brand awareness: Almost 92 percent of people use Google to answer their most pressing questions. By investing in SEO and getting your CPA business on the first page of search results, you can grow your brand awareness without a huge paid ad budget. Once your website ranks for the right keywords on Google (i.e.,

Marketing 351

Marketing SEO Blog Social Media 351

Kissmetrics

FEBRUARY 4, 2020

If you want to get traffic from Google, how would you go about it? Chances are you are either going to leverage SEO or pay for some ads. But what if there was another way to get traffic from Google? A way that didn’t take as long as SEO and didn’t cost money like paid ads. Google Discover. So, what is it?

SEO 346

SEO Mobile Channel Other 346

Kissmetrics

SEPTEMBER 2, 2020

Google may lead the search engine ranks, but they’re not the only player in the game. Compared to Google’s 72.94%, that may not seem like much — but with upwards of a third of US desktop searches coming from Bing (and Bing-backed AOL and Yahoo), it’s pretty huge. More than 70% of Bing users are over the age of 35.

eCommerce 311

eCommerce Merchant Services Shopify Events 311

Kissmetrics

APRIL 14, 2021

Launching a new Google Ads search campaign is an exhilarating process. The steps I’ll walk you through will ensure you’re depositing more money into your own bank account, rather than just funding Google’s empire. Google Adwords Step #1: Is There Customer Demand? In other words, what is the intent of the keyword?

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X-cart Recommendation Customer Other 307

Kissmetrics

MARCH 10, 2021

Everyone always asks me the same thing whenever I recommend business owners invest in PPC advertising : How much do Google Ads Cost? The truth is the cost of Google ads can vary massively depending on your industry and your strategy. How Does Google Calculate Ad Costs? Google doesn’t set a cost for each ad.

PPC 310

PPC eCommerce B2C Improvements 310