Kissmetrics

FEBRUARY 20, 2021

Have you ever had a customer visit your website repeatedly but never land the sale? Google’s remarketing lists for search ads (RLSAs) may be just what you’re looking for. These engagement-driven remarketing ads allow you to target your ads to your highest-value prospects. What Are Remarketing Lists For Search Ads?

SEO 259

SEO Improvements Customer Consumer 259

Store Growers

MAY 15, 2023

Well, Google is known for introducing updates to its Ads platform every 18 months or so. In this piece, we’ll review the latest upgrade to Google Ads audience manager. What Is the Google Ads Audience Manager Audience manager helps you stay on top of the audience segments in your Google Ads account.

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Management Definition Presentation Outdoor 91

BigCommerce

JUNE 6, 2017

Invest in local Facebook ads , and then retarget, retarget, retarget. Retargeting is a cookie-based technology that displays custom advertisements to visitors who leave an online store without purchasing or performing another desired action. Segmentation. You’re targeting the default “All Visitors” audience. But how?!”.

BigCommerce 419

BigCommerce Channel Shopping Carts Marketing 419

ROI Revolution

FEBRUARY 28, 2024

One of the recent seismic shifts in the industry is Google’s announcement regarding the deprecation of third-party cookies. Google’s Decisive Move: A Paradigm Shift in Online Tracking Google made waves by rolling out tracking protection for 1% of users in January 2024.

Marketing 78

Marketing Information Blog Books 78

Kissmetrics

DECEMBER 8, 2020

Optimizing mobile ads is a tactic in almost every business owner’s toolbox. More often than not, the CTA on those ads is asking for a conversion of some sort. But is that all mobile ads are good for? Is that even what mobile ads are best for ? Mobile ads themselves aren’t a waste of money.

Mobile 363

Mobile Social Media Article Payment Services 363

Store Growers

NOVEMBER 2, 2022

You’re trying to find a balance between reaching a wide audience, while still targeting people that find your offer valuable. Similar audience segments in Google Ads allow you to bridge that gap because they mirror the reach of cold audiences while providing accuracy typical for remarketing audiences.

X-cart 103

X-cart Article Social Media Other 103

Kissmetrics

OCTOBER 21, 2021

A quarterly ad campaign plan provides a more granular view of your objectives, goals, and success. This in-depth guide provides actionable tips for successfully planning your quarterly ad campaign. Your ad campaigns will only be as effective as the audience they reach. If not, you can reevaluate for the next quarter.

Customer Retention 283

Customer Retention Marketing Social Media Recommendation 283

Groove

JUNE 15, 2021

Maintain consistent website traffic, reach potential new customers and drive conversions with PPC advertising. In this blog, we’re sharing five tips to boost your ad campaigns and increase performance. Social media advertising is the fastest-growing segment of paid advertising, with spend expected to top $47.9 billion in 2021.

Social Media 221

Social Media PPC Improvements Reference 221

Store Growers

AUGUST 29, 2022

The two most popular ways to configure remarketing audiences are through Google Ads and Google Analytics. In this article, we’ll focus on remarketing audiences in Google Analytics. Click here if you’d like to learn more about Google Ads remarketing audiences ). Let’s get started!

Definition 113

Definition Merchant Services Customer Other 113

Retail TouchPoints

AUGUST 30, 2023

We have a broad customer base, so we look at TikTok to fill the top of the funnel – it’s about building brand awareness,” said Debi Theis, President of fragrance brand Henry Rose in an interview with Retail TouchPoints. Our customer is there to discover new products, trends and educate themselves on brands they have heard about.

Channel 227

Channel Information Customer Consumer 227

Retail TouchPoints

NOVEMBER 28, 2023

Fortunately, RMNs have the power to raise brand awareness, nurture customer loyalty and show off our brands’ creativity while closing the sale, because retail media is full-funnel. In one client example, it was discovered that consumers who saw a Streaming TV ad were over 2.5X So what does that mean for the rest of us?

Retail 218

Retail Social Media Channel Consumer 218

Kissmetrics

NOVEMBER 6, 2020

These could tell you, broadly, what a customer might be interested in, but didn’t provide in-depth details. What is Behavioral Segmentation Marketing? Behavioral marketing is the strategy of targeting leads or customers based on specific actions they take on a website, rather than just the pages they view. Retargeting.

Marketing 259

Marketing X-cart Travel Shipping Costs 259

Kissmetrics

DECEMBER 31, 2021

The benefits of using personalized ads can’t be ignored either. Personalized ads offer higher click-through rates, lower cost per acquisition (CPA) , and provide a better customer experience because they will see exactly what they want to see when browsing your site or searching on Google. Create More Targeted Ads.

Customer Data 251

Customer Data Travel Customer Improvements 251

Kissmetrics

AUGUST 11, 2021

We’ve all seen Google Ads. Whether you call it Google AdSense, AdWords, or Ads, they’re the ads displayed in the search results on Google. In this guide, we’re pulling back the curtain and looking at what steps you’ll want to take after you have the ad set up. What Is Google Ad Campaign Management?

Management 319

Management eCommerce Games Other 319

Kissmetrics

DECEMBER 2, 2021

When it comes to website analytics, Google Analytics is second to none. With the rollout of the latest release, Google Analytics 4 (GA4), the same can now be said of applications analytics, too. New report functions, enhanced features, and predictive insights make it an essential addition to any current Google Analytics setup.

Events 339

Events Social Media Improvements Customer 339

Store Growers

OCTOBER 26, 2022

This is what makes in-market audiences so great. The in-market audience segment in Google Ads gives your campaigns access to these users, and if you use it strategically, your ads will show in front of “hot” leads. What Are In-Market Audiences in Google Ads? Let’s dive straight into it.

Marketing 91

Marketing Accessories Consumer Electronics Apparel 91

Kissmetrics

FEBRUARY 20, 2021

Google Analytics is a staple in every experienced digital marketer’s set of tools. Google defines it as a group of users who share a common characteristic, identified by an Analytics dimension. For example, cohorts in Google Analytics are grouped based on Acquisition Date , or the users’ first visit to your site.

eCommerce 350

eCommerce Events Mobile Channel 350

Kissmetrics

APRIL 22, 2021

A study found programmatic ad spend will top $59.45 By 2021, $81 billion of digital display ad spend will be conducted programmatically. Previously, buying ads was a long and arduous process. This graphic from PubMatic shows the difference between the different types of ad buying: So, how does programmatic buying work?

PPC 277

PPC Information Marketing Social Media 277

Kissmetrics

MAY 4, 2021

Gaining paid search footholds can be challenging, and once you’ve built a successful Google Ads campaign and watched it perform, it can be disheartening to reach the end of that campaign’s lifespan. It’s simple to translate your Google Ads campaign to the Microsoft platform because they have similar functionality.

PPC 181

PPC Automotive Information Marketing 181

Store Growers

MARCH 6, 2023

In the marketing world, this trend translates into the removal of levers, traditionally used for audience targeting, and letting data lead the way forward. What Is Optimized Targeting in Google Ads? It’s simple: segments derived through optimized targeting have an additional label – “signal.“ Let’s delve into it.

Conversion Optimization 91

Conversion Optimization Improvements Other Customer 91

Optimizely

JUNE 8, 2020

The answers lie with your Customer Data Platform (CDP). Your CDP is the most essential part of your tech stack, designed to centralize all of your customer data, all of their their events and all of their interactions with your brand. A lookalike model starts with a seed audience. How do I convert them? Putting it into practice.

Customer 195

Customer Social Media Customer Data Events 195

Store Growers

JUNE 16, 2023

Last Updated on June 16, 2023 Since their introduction to Google Ads, dynamic remarketing campaigns have attracted a lot of attention among marketers. This doesn’t come as a surprise as they serve relevant product-based ads to users, resulting in a higher response rate. to bid higher on customers who are closer to conversion).

Merchant Services 91

Merchant Services Shopping Carts Travel Events 91

Kissmetrics

SEPTEMBER 1, 2021

Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems. However, you can’t just create the occasional blog post or paid ad and hope to generate results. A clear, methodical marketing strategy can help you create the content needed to impress this audience.

B2B 314

B2B B2C Multi-channel Marketing 314

Optimizely

APRIL 25, 2019

You know the customers who buy from you regularly? If only all customers could be like that…. It makes sense to focus a lot of your time on targeting these high-value customers to increase conversions and improve average order value. Who are my most loyal customers? Have the highest customer lifetime value.

Customer 150

Customer B2C Customer Loyalty Social Media 150

Store Growers

OCTOBER 10, 2022

Knowing who your customers are is key to running efficient campaigns. Demographics make audience targeting easier. Fortunately, Google Ads provides generic demographic data about its users, which you can use to tweak your campaigns and improve their performance. What Are Demographics in Google Ads.

Article 103

Article Other Customer Marketing 103

Store Growers

MAY 19, 2023

Last Updated on May 19, 2023 Structured snippets are one of Google’s many tools and ad extensions that can improve the performance of your ad campaigns. It lets merchants emphasize their products’ key features, allowing them to attract their target audience based on their interests, behaviors, and preferences.

Merchant Services 91

Merchant Services Information Improvements Customer 91

Wiser

NOVEMBER 1, 2023

Unfortunately, when it comes to eCommerce, it’s not uncommon for potential customers to leave a retailer’s site without actually making a purchase. This technique utilizes technology to deliver personalized ads that specifically target potential customers, gently reminding them of the products they have already shown interest in.

Customer 146

Customer Customer Retention Shopping Carts Conversion Optimization 146

Store Growers

JUNE 24, 2023

Last Updated on June 27, 2023 Even if you already have a meticulously designed ecommerce website and use all the advantages of pay-per-click ads and search engine optimization, I can assure you that you won’t get the best out of your marketing strategy without creating a few YouTube ads. What Exactly Are YouTube Ads?

Travel 91

Travel Hobbies eCommerce Article 91

Store Growers

AUGUST 26, 2022

Remarketing is a cost-effective technique that targets an audience who’s already interacted with your website, and therefore it has a higher chance of converting. Join us as we go over the steps for setting up remarketing audiences for your campaigns so you can re-engage your past visitors and increase your conversion rates.

Shopping Carts 91

Shopping Carts Events Merchant Services eCommerce Platforms 91

Retail TouchPoints

JULY 31, 2020

In looking at Google Ads performance among a sample of enterprise U.S. retailers, revenue across shopping and paid search campaigns grew 26% year-over-year in April, while return on ad spend (ROAS) improved 33%. Google Ads revenue was up 15% in April, with a 17% stronger ROAS, for enterprise apparel retailers.

Other 190

Other Beauty and Health eCommerce Sporting Goods 190

Groove

OCTOBER 10, 2023

Google Bard - Large Language Model (Free) Google Bard, a product of Google AI, is an advanced language model that can perform a range of tasks, including text generation, language translation, and informative question-answering. With regard to keyword research and topic optimization, Google Bard has a number of applications.

SEO 195

SEO Merchant Services eCommerce Improvements 195

Groove

OCTOBER 10, 2023

Google Bard - Large Language Model (Free) Google Bard, a product of Google AI, is an advanced language model that can perform a range of tasks, including text generation, language translation, and informative question-answering. With regard to keyword research and topic optimization, Google Bard has a number of applications.

Merchant Services 195

Merchant Services eCommerce SEO Improvements 195

Retail TouchPoints

JANUARY 11, 2024

In new research that Google Cloud led in the U.S. Today’s shoppers expect real-time responses, seamless omnichannel shopping, virtual shopping assistants, customized offers and more. In fact, nearly all (95%) of retail decision makers in our recent research say that generative AI will have an impact on customer experience.

Retail 230

Retail eCommerce Technology Social Media 230

Kissmetrics

APRIL 6, 2021

If your business has complex advertising needs, there’s a good chance Google Ads Manager can help. Rather than having your PPC spread out across several separate Google Ads accounts, Google Ads Manager brings all of your paid ads together in one place. What Are Google Ads Manager Accounts?

Management 198

Management PPC Marketing Improvements 198

Retail TouchPoints

JULY 19, 2022

Google has yet to officially do away with third-party cookies after announcing their removal from its Chrome browser in early 2020 , but the clock is ticking toward the final expiration date of tracking codes as a means to target and measure ads online. Evaluate your customer relationships. The Need to Network.

Retail 249

Retail Multi-channel Omnichannel Technology 249

Kissmetrics

JULY 28, 2021

If you’ve been looking to score the top spot or even the first page on Google, here’s one secret to improving your position: have a great content strategy. Your content strategy should focus on producing quality content, engaging with your audience, and measuring your successes and failures.

Social Media 329

Social Media Improvements Information B2C 329

Kissmetrics

OCTOBER 4, 2021

Once you’ve got your audience hooked, then you can give them valuable information that establishes your authority, and helps them to come to a purchasing decision. The right sales should balance your business goals with your customers’ wants and needs. Good content plays a part in every step of your buyer journey.

eCommerce 259

eCommerce Gifts eCommerce Marketing Social Media 259