Groove

DECEMBER 22, 2020

In this blog, we're sharing how you can leverage Google, Facebook and Instagram ads to promote your B2B eCommerce store. B2B Advertising With Google. Google is one of the best advertising platforms to increase visibility, website traffic and conversions. Google Shopping Ads. Google Search Ads.

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Retail TouchPoints

OCTOBER 21, 2021

In the world of ecommerce, Google is a bit of an anomaly: while a relatively minor player in the marketplace landscape compared to giants like Amazon and eBay , it is at the same time central to the shopping journeys of millions of consumers every day. We’re Not a Retailer, We’re Not a Marketplace’.

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Merchant Services Small Business Retail eCommerce Information 290

Retail TouchPoints

JUNE 16, 2023

Google’s ever-changing SERP (search engine results page) landscape and intense competition pose a significant challenge for brands, retailers and advertisers striving to maximize their return on ad spend (ROAS). What’s Causing the High Levels of Fluctuation in Google’s SERP? Optimizing share of voice. Maximizing sales.

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SEO Search Marketing Improvements Recommendation 237

Retail TouchPoints

MARCH 24, 2023

Shopify has launched a new integration with Google Cloud that enables its merchants to leverage Google-quality search capabilities and AI innovations on their sites. Enterprise brands on Shopify can now access Google Cloud’s Discovery Al solutions directly through Commerce Components , Shopify’s enterprise retail solution.

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Shopify Merchant Services Recommendation eCommerce 285

Kissmetrics

FEBRUARY 3, 2021

That’s why tappable story experiences are so popular. Many platforms exist to create these tappable stories and now Google has their own version, called Google Web Stories. Google Web Stories: Explained. Google Web Stories are powered by AMP technology and are owned by Google. Here are a few examples.

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Kissmetrics

AUGUST 11, 2021

We’ve all seen Google Ads. Whether you call it Google AdSense, AdWords, or Ads, they’re the ads displayed in the search results on Google. In this guide, we’re pulling back the curtain and looking at what steps you’ll want to take after you have the ad set up. What Is Google Ad Campaign Management?

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Retail TouchPoints

JUNE 15, 2022

Called “Buy Direct,” the third-party marketplace is being integrated into Bing’s existing ecommerce experience, Start Shopping, where consumers can find products and are then directed to a retailer’s website to make the purchase. Google’s shopping function is more algorithm-based, relying on the query itself and search history.

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Retail TouchPoints

NOVEMBER 7, 2023

It’s no secret that holiday shoppers this year are looking for deals , and Google wants to help. Making it Easier to ‘Shop Deals’ New Deals Experience on Google Search (Image courtesy Google) Users can now access the Google deals destination in Search by searching the term: “shop deals.”

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Kissmetrics

MARCH 23, 2021

Google Search Campaigns are one of the most popular forms of online advertising. If you’ve always wanted to run a Google Search Campaign of your own but didn’t know how this article will help you get started. What are Google Search Network Campaigns? Google Search ads can also show up on a variety of other websites and apps.

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Kissmetrics

JANUARY 19, 2022

Nearly half of all Google searchers are looking for local information. Whether they’re looking for products or services, they’re on Google, and, if you’re not, they’ll never find you. These are the top results displayed on Google. Google Maps is the most popular navigational app, reaching 54 percent of all smartphone users.

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Groove

APRIL 1, 2020

Whether you’re spending three or six figures a month on search ads, every profitable Google AdWords campaign begins with a solid foundation. Implement ad extensions. As mobile surpasses desktop traffic for many companies, it’s more important than ever to design a mobile-first experience. Implement Ad Extensions.

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Groove

MARCH 30, 2021

Last year, Google announced its release of a Core Algorithm update coming in May 2021. Through several internal and external studies, Google has found that users prefer (and are more likely to convert on) websites that offer a great page experience. Google Core Web Vitals: The Foundation Of The Update. Interactivity.

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SEO Information Reference Improvements 370

Retail TouchPoints

OCTOBER 2, 2023

Marketers had better figure out a plan fast, because Google has announced that, come January 2024, marketers will no longer be able to track browsing data via third-party cookies on the browser Chrome, by far the world’s most popular consumer browser option, with almost two-thirds of the market share.

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Retail TouchPoints

APRIL 8, 2022

Google is not a retailer or a marketplace, and it doesn’t want to be — the company is very clear about that. But there is one big difference between Google and the leading online marketplaces— Google offers all this to merchants for free. This isn’t altruism on Google’s part though.

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Groove

NOVEMBER 12, 2021

Marketing teams use Google Ads and Bing Ads everyday to drive website traffic and increase revenue for their business. Bing Ads vs Google Ads. Google Ads are shown on two networks: the Search Network and the Google Display network. Which Costs More? You’re probably wondering, why?

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Kissmetrics

NOVEMBER 1, 2021

Just think of it this way… Google was founded in 1998 and SEO existed before Google as it wasn’t the first search engine. for the paid ads which means it probably converts at a decent rate. Which means for Google they have even more options to choose from when it comes choosing which web page to rank for any given term.

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Retail TouchPoints

JANUARY 5, 2024

A small group ( 1% ) of Google Chrome users are now eligible for Tracking Protection , which restricts the use of these cookies by default. As part of its Privacy Sandbox initiative, Google plans to phase cookies out for all Chrome users during the second half of 2024.

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Kissmetrics

FEBRUARY 16, 2021

Google continually updates its SERPs (search engine results pages). It makes sense—Google’s entire business model is based on providing users with the best possible experience. According to Moz, Google updates its algorithm thousands of times a year. For marketers, though, it can be frustrating. How do you keep up?

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Kissmetrics

MARCH 9, 2021

Manual and automatic ad extensions provide more content relevant to your business and to the intended goal for your campaign. If you’re wondering how manual and automatic ad extensions are different, look no further. What Is an Ad Extension? Types of Ad Extensions. It’s a star rating below the URL on the ad.

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Shipping Costs Information eCommerce Clothing 248

Kissmetrics

SEPTEMBER 28, 2020

When you think about search engine optimization, there’s a good chance that Google is the only search engine that comes to mind. Google is just a part of the SEO puzzle. If you are only focusing on what Google wants, you could be missing a large portion of the search market who use other search engines, like DuckDuckGo and Bing.

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Kissmetrics

SEPTEMBER 14, 2020

Did you know Google Shopping listings are free for most merchants to use? Google has also dropped commissions for its Buy on Google program. This means nearly any retailer can sign up for Google Shopping Actions and link their products without paying the 12% commission Google formerly collected on each sale.

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Kissmetrics

JUNE 8, 2021

A few years ago, Google launched its mobile-friendliness update and made page load speed one of its mobile search engine ranking factors. The AMP plugin was born out of a collaboration between tech giants like Google and Twitter. Faster mobile pages + readable content = better user experience. Here’s the top four: 1.

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Retail TouchPoints

DECEMBER 14, 2023

When it comes to retail strategies, most brands place an emphasis on the pre-purchase experience, from crafting eye-catching ads to investing in SEO and running smart marketing campaigns. The Unseen Costs of a Poor Post-Purchase Journey Bad customer experiences can lead to shoppers leaving your business, even if they love your brand.

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Retail TouchPoints

NOVEMBER 2, 2022

Among Americans planning to shop for the holidays, 43% are looking for deals and sales more than last year, according to a new Ipsos study commissioned by Google. To simplify that process, Google is making it easier for consumers to compare deals across retailers directly in search. According to the Ipsos study, more than half of U.S.

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Comparison Shopping Improvements Consumer Other 241

Retail TouchPoints

JUNE 16, 2023

Google is enhancing its use of generative AI through additions to its Shopping and Search features designed to help shoppers find items that fit their needs. The new Shopping feature also has added “guided refinements,” which seek to emulate online the in-store experience of associates finding complementary accessories.

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Kissmetrics

JUNE 30, 2021

That’s a question every good SEO constantly asks themselves as they look to outrank sites that seem to dominate Google for every relevant keyword (like Wikipedia or WebMD). The top-ranked sites on Google all have a serious number of backlinks. Research from Backlinko finds the first result on Google has an average of 3.8

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SEO Improvements Mobile Reference 289

Store Growers

MARCH 7, 2024

Last Updated on March 7, 2024 Recommendations play a key role in Google Ads. They’re a way for Google to flag potential improvements to advertisers. And while a lot of them are solid “improvements” some are very harmful to the profitability of your Google Ads campaigns.

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Kissmetrics

AUGUST 18, 2020

And when you understand your audience you can target them in a smarter way, and get more bang for your buck from your paid campaigns on Facebook and Google. Both Facebook and Google refer to these user interactions as Events. Let’s discuss how you can use event tracking to get more out of your ad campaigns on Facebook and Google.

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Kissmetrics

DECEMBER 13, 2021

When we talk about SEO, Google comes to mind for most search engine marketers. Since all marketers go after Google, Bing has lower competition and a market share of 6.79 While that may seem low compared to Google’s 86.64 For Matthew Woodward, his Bing traffic is higher quality than Google. It makes sense.

SEO 363

SEO Social Media Recommendation Information 363

Kissmetrics

NOVEMBER 25, 2020

This is achieved by strategically placing the right ads in front of the right people at the right time. That’s because most of the people targeted by hyperlocal ad campaigns are already looking for the product or service you offer. Or, they’ll be served one of your ads on their social media timelines. Easy to Set Up and Run.

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Events Mobile SEO Marketing 363

Retail TouchPoints

DECEMBER 20, 2021

These expected omnichannel shopping experiences will fuel the brand relationships that consumers crave and will keep them coming back for more. Consumer-centric data is critical to transforming the retail sector and driving more immersive and personalized experiences. It’s already beginning. Sustainability Matters.

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Kissmetrics

APRIL 14, 2021

Launching a new Google Ads search campaign is an exhilarating process. The steps I’ll walk you through will ensure you’re depositing more money into your own bank account, rather than just funding Google’s empire. Google Adwords Step #1: Is There Customer Demand? In other words, what is the intent of the keyword?

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Retail TouchPoints

FEBRUARY 16, 2024

With the sector continuing to experience accelerated growth, major retailers are looking for ways to maintain and build trust while dramatically improving customer experience and orchestrating cohesive customer journeys. AI-driven solutions offer businesses a powerful way to personalize customer experiences.

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Customer Experience Payment Services Improvements Customer 244

Retail TouchPoints

MAY 5, 2023

Forecasts predict retail media ad spend will grow to $61.15 This is your ad revenue. Lastly, take back your user experience! You should be able to launch custom ad units that fit your site design. And these should be server-side ads, leading to lower latency and faster site experience.

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Retail Online Retail Customer Technology 242

Kissmetrics

SEPTEMBER 21, 2020

But there’s another, more passive promotion method that can help grow your business and boost your local search results: Google Local Guides. Launched in 2015, Google Local Guides—also known as Google Guides—took over where Google Cities left off. Since its launch, the Google Guides community has proved hugely popular.

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Improvements Payment Services SEO Information 363

Kissmetrics

OCTOBER 29, 2020

Google has rolled out a new consumer protection feature called Google Guaranteed. Businesses advertising through Local Services Ads can apply for a Google Guaranteed qualification, offering extra reassurance to customers. What Is Google Guaranteed? How to Tell If a Business Has Been Google Guaranteed.

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Books PPC Customer Other 285

Kissmetrics

NOVEMBER 23, 2021

This is because most businesses are going digital, increasing their reach online, and leveraging paid ads. To help you stand out from the crowd, you should consider running responsive display ads. What Are Responsive Display Ads? Google Responsive Display Ads are your typical Google Display Ads with a twist.

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PPC Definition Customer Marketing 245