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NRF Forms Digital Risk Group to Help ‘Shape the Public Debate on Technology Issues’

Retail TouchPoints

The National Retail Federation has launched a new Center for Digital Risk & Innovation , aimed at engagement and advocacy on technology issues that have significant implications for the retail industry.

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Alliance Retail Group Launches Retail Media Network to Help Independent Grocers Compete

Retail TouchPoints

Alliance Retail Group (ARG) — a nonprofit self-negotiating ad group that helps independent grocers band together to remain competitive — has launched a retail media network (RMN) that will be powered by Swiftly.

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Retailers Must Adopt a Technology-First Strategy to Survive

Retail TouchPoints

There’s an analogy here to what is happening in retail, as retailer leaders have become increasing immersed in technology-driven innovation over the past decade. Retailers are being slowly pulled along with technology’s evolution without feeling any sense of impending doom. No army of humans can do this. That sounds good.

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Adobe Journey Optimizer – B2B Edition Makes Buying Group Adoption Easier

Forrester eCommerce

Adobe has announced the Adobe Journey Optimizer - B2B Edition, which allows B2B marketers to create buying groups and orchestrate journeys for buying groups at scale. This new functionality helps B2B organizations align with sales, target buyer roles more effectively, and measure marketing’s impact on revenue.

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Lego Group Holiday Windows Inspire Transatlantic Digital Snowball Fight

Retail TouchPoints

For its holiday windows in New York and London, the Lego Group has deployed interactive technology that allows visitors to have a digital snowball fight with their peers across the pond. For each creation shared, the Lego Group will donate a play set to a child in need through charity partners like Save the Children.

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Koyo Group Trials Biometric Checkout-Free Technology at Japanese Hotel

Retail TouchPoints

Koyo Group , which operates convenience stores and restaurants in hospitals and other facilities across Japan, has partnered with Zippin and Fujitsu to open a checkout-free store in the Yokohama Techno Tower Hotel in Kanagawa. We believe that there is big growth potential for checkout-free retail in Japan. “We

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Call For Entries: Forrester Technology Awards 2023

Forrester eCommerce

Calling all entries for the Forrester Technology Strategy Impact Awards and the Forrester/The Open Group Enterprise Architecture Awards.