Retail TouchPoints

SEPTEMBER 27, 2023

For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried. For example, social media was cited as the top touch point ( 40% ) for driving awareness.

Social Media 292

Social Media Multi-channel Consumer Comparison Shopping 292

Retail TouchPoints

SEPTEMBER 20, 2022

There’s been a great deal of hand-wringing around the advertising industry lately as brands deal with rising marketing costs. Marketing budgets are 9.5% Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1. . of total company revenue so far this year.

Omnichannel 256

Omnichannel Marketing Social Media Channel 256

Retail TouchPoints

DECEMBER 13, 2023

This is crucial considering a recent Publicis Sapient report on customer loyalty , based on a survey of over 8,000 consumers across six countries, revealed that 52% of global consumers report having slight to no brand loyalty overall. A well-designed store can create a memorable brand experience that strengthens customer loyalty.

Retail 312

Retail Customer Loyalty Social Media POS 312

Retail TouchPoints

JUNE 11, 2020

Nearly all ( 98% ) business decision makers agree that not providing a seamless customer experience has business implications, including decreased Net Promoter Scores ( 49% ), reduced customer visits ( 48% ), and lost revenues or market share to direct competitors ( 44% ). Forrester conducted three online surveys for the report.

eCommerce 150

eCommerce B2B Toys B2C 150

Kissmetrics

FEBRUARY 23, 2021

Why should marketers care about them right now? Generation Alpha Culture and the Future of Marketing. For starters, Generation Alpha will be the most technologically advanced generation to date, growing up with mobile devices, AI, social media, advanced healthcare, and robotics as parts of their everyday lives.

Social Media 271

Social Media Marketing Technology Information 271

Retail TouchPoints

JANUARY 31, 2024

Yes, clustomer — the unsegmented recipients of an email marketing campaign that may or may not be relevant to them. But we often hear that the biggest pain point marketers have when it comes to email is figuring out how to reach the right people with the right message.

Marketing 238

Marketing Customer Retention Shopify Social Media 238

Kissmetrics

OCTOBER 7, 2021

For several years, many digital marketing teams relied on cookies for marketing. What does this mean for marketing teams, and what can you do to ensure your business keeps running smoothly when you are marketing without cookies? Beyond this, there are various ways to market without cookies. Let’s find out.

Marketing 264

Marketing PPC Social Media Books 264

Retail TouchPoints

JUNE 10, 2022

More than two-thirds of shoppers overall are already familiar with the metaverse, but the percentages for each generation vary widely, according to KPMG’s Go boldly, not blindly, into the metaverse Consumer Pulse Survey. The market could reach $783.3 billion in 2024, up from $478.7 in an interview with Retail TouchPoints.

Social Media 258

Social Media Channel Technology Travel 258

Kissmetrics

JULY 12, 2021

Marketing is important to your business. However, as customers evolve, so does the unpredictable marketing landscape. This means you’re likely spending more and more time trying to keep up with the latest marketing tips and trends. What is Marketing Automation? Just call me Captain Obvious. The good news?

Marketing 362

Marketing Payment Services Payments Events 362

Retail TouchPoints

JULY 24, 2023

Yet despite the complexities, an effective personalized approach to marketing is critical to success. Opportunities and Challenges Across Marketing Touch Points Email marketing: Perhaps the most popular example is the email campaign. of these emails being spam, 36% of which are from marketing and advertising initiatives.

Small Business Retail 216

Small Business Retail Marketing Retail Social Media 216

RTP blog

AUGUST 8, 2018

Last week, Retail TouchPoints unveiled its inaugural Personalization Benchmark Survey , revealing how retailers have reaped the benefits of personalization strategies as well as identifying where there is still room for improvement. With 66% of retailers crediting personalization strategies with increasing their sales, and 46%.

eCommerce 150

eCommerce Social Media Consumer Improvements 150

Retail TouchPoints

MARCH 15, 2022

Originally developed by Google in 2015, accelerated mobile pages (AMP) is open source technology designed specifically to boost how fast pages load on smartphones and tablets. AMP for email allows marketers to send surveys and collect data, too. For example, now customers can take a survey directly from an email.

Marketing 256

Marketing Document Payment Services Shopping Carts 256

Retail TouchPoints

JANUARY 24, 2024

Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure. Influx of AI and Hyper-Personalization AI and hyper-personalization will be a driving force in B2B ecommerce in 2024.

B2B 221

B2B eCommerce BigCommerce Omnichannel 221

Retail TouchPoints

DECEMBER 20, 2023

Over three -plus years, I have had the honor of speaking with industry pros who have rich backgrounds in tech, marketing and advertising, operations, finance and so much more. The retailer has built, tested and optimized mobile-based technology to help associates feel equipped, informed and connected to serve customers across all channels.

Retail 230

Retail Supplies Merchant Services Social Media 230

Kissmetrics

DECEMBER 12, 2017

Engagement metrics, while often seen as “vanity metrics,” are important indicators of how well your marketing is performing. In this article, I’ll share six engagement metrics you must measure throughout the funnel to ensure your marketing is working. Device : Are your users reading your content on a desktop or a mobile device?

Improvements 491

Improvements Marketing Social Media Blog 491

BigCommerce

OCTOBER 26, 2017

More than ever, internet use, dominated by social media, is enabling how consumers research, discover, and share products. billion global social media users in 2017, equaling 37% penetration. billion global mobile users in 2017, equaling 66% penetration. Could your market share increase?

Social Media 413

Social Media eCommerce Mobile Consumer 413

Retail TouchPoints

APRIL 3, 2023

households own a pet, according to the APPA National Pet Owners Survey. Consumers spending more on their “fur babies” presents a big opportunity for brands like Myos Pet , which provides canine supplements crafted with Fortetropin® that are clinically proven to build muscle for better mobility and vitality. More than 66% of U.S.

Payment Services 211

Payment Services Social Media Subscription Channel 211

FastSpring

MARCH 15, 2024

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Games 193

Games Marketing Events Merchant Services 193

BigCommerce

FEBRUARY 1, 2018

Although your products might appeal to a large group of people, it doesn’t make sense to market to everyone. Your brand will have what is called a “target market.”. What is a Target Market? Then refine your target market by identifying who has bought your product or service already. How does your target market shop?

Marketing 373

Marketing Hobbies Social Media Information 373

Kissmetrics

SEPTEMBER 3, 2021

With Paradox, you get a mobile-first recruitment experience that uses AI to put the candidate first. Develop a Marketing Plan. Every event needs attendees, and the only way to attract attendees is to market your event. You’ve got to be proactive and focus on your marketing plan. Email Marketing. Social Media.

Marketing 290

Marketing Events Workshop Social Media 290

Kissmetrics

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. They don’t have the strategy, tactics, or tools they need to market their business well.

Marketing 363

Marketing Document Channel Social Media 363

Retail TouchPoints

FEBRUARY 25, 2022

Social media has been an incredible driver for ecommerce growth, and platforms are leaning in, creating new features to facilitate not just purchases but an online experience. Most social networks offer in-app shopping solutions now, including live video to meet shoppers’ demands. Retailers Going Live.

Social Media 299

Social Media Retail Events Channel 299

Kissmetrics

JUNE 7, 2021

Should your brand make a serious, emotional ad or produce fun, light-hearted content on social media? By the time we’re done here, you’ll have more than just an e-commerce marketing vision board. Father’s Day sales events present exciting opportunities to both e-commerce sellers and marketers. Uncommon Goods. Stitch Fix.

eCommerce 219

eCommerce Marketing Social Media Events 219

Kissmetrics

FEBRUARY 24, 2018

The market is flooded with blog articles. Successful content marketing has always been about standing out in the crowd by producing the best content. Video marketing may be the solution to let your content shine. The increasing importance of video marketing is clear. Three reasons to invest in video marketing.

Marketing 246

Marketing Social Media Multi-channel Channel 246

Retail TouchPoints

DECEMBER 18, 2023

Animals Around the Globe also plans to build a mobile app that will forge even closer connections with users and unlocking a potential new sales channel. We’re doing different media now; in fact we’re developing into more of a full-blown media company. In March 2023 both Jan and I left our other jobs to do this full-time.

Consumer 202

Consumer Social Media Article Apparel 202

Retail TouchPoints

MAY 12, 2021

When the pandemic took hold, Seattle-area Town & Country Markets (T&C) went to work ensuring their customers still felt safe and well-cared-for. The survey spanned a combination of qualitative and quantitative metrics, providing valuable information about the revised customer experience. What We Learned.

Social Media 213

Social Media Improvements Information Outdoor 213

Kissmetrics

MAY 4, 2021

On the Gartner Hype Cycle , data and analytics services have already reached the Plateau of Productivity, showing their staying power in the market. Using DaaS Tools in Your Marketing Analysis. Here are a few ways you can use this data to improve your marketing tactics : Benchmarking Reports. Who Benefits Most from DaaS Tools?

Marketing 186

Marketing Improvements Social Media Management 186

Kissmetrics

JANUARY 12, 2021

Since the social media platform closed its doors in 2019 , consumers have been looking for another option to match the features, traffic, and SEO benefits. Google Plus was Google’s fourth attempt at building a social media network. 5 Social Media Platforms That Replace Google Plus for Local Businesses.

Social Media 254

Social Media eCommerce SEO Information 254

Elsner

APRIL 23, 2020

With the increasing pace of smartphone penetration in the market, the best way to draw customers is to get your business to their fingertips. That’s when the eCommerce market biggies started to launch their mobile apps. million mobile users are accessing the Amazon app monthly. Shoppers Love Mobile Apps.

Mobile 90

Mobile eCommerce Customer Payment Services 90

Retail TouchPoints

NOVEMBER 10, 2020

The pandemic’s impact on shopping habits isn’t abating: 66% of respondents will prefer home delivery over other fulfillment methods, according to a survey by Oracle. Social and Mobile Should be Top of Mind to Win Ecommerce. One key is leveraging social media to its fullest. year-over-year.

Shipping Costs 246

Shipping Costs Social Media Gifts Shipping 246

Retail TouchPoints

MARCH 8, 2022

Through quarterly surveys, consumer panels and individual UX research, Babylist has been able to master its content strategy. This allowed us to bring some first-to-market products into the experience and then create content around those items,” said Grant.

Social Media 293

Social Media Leisure Consumer Toys 293

Sailthru

JUNE 23, 2023

While similar to Gen Z in some respects, Millennials are the ones who have made terms like the gig economy, purpose-driven marketing, and user-generated content more than just fleeting buzzwords. Even though they are the first generation of social media natives, email remains one of the most powerful channels for reaching Millennials.

Marketing 78

Marketing Social Media Customer Loyalty Banking 78

RTP blog

AUGUST 27, 2018

If anything, companies should actually put more focus on the Hispanic market: A recent survey. This represents an opportunity for businesses to demonstrate that they are in touch with Latino culture by marketing their products to the U.S. These pages should be actively promoted across marketing channels. found that U.S.

Marketing 150

Marketing Electronics Retail Mobile 150

Retail TouchPoints

SEPTEMBER 26, 2022

According to Coresight Research, 78% of companies surveyed for a recent report say that they’ve allocated “more than 10% of their total annual marketing budget to livestreaming campaigns.” livestreaming ecommerce market will grow to $65 billion in 2026 , which will account for 5% of all ecommerce sales. It’s About Entertainment.

Consumer 253

Consumer Social Media Retail Live Chat 253

Ecommerce Platforms

NOVEMBER 17, 2022

It’s not because you’re doing something wrong, but rather, a natural part of the business process, where you inch closer to claiming your complete portion of the market. And occasionally, it means identifying the marketing, optimization, and advertising elements that you’ve neglected. But what can you do after that? Go to the top.

Social Media 249

Social Media Merchant Services Shipping Costs eCommerce 249

Kissmetrics

MAY 12, 2021

Social media sites like Facebook provide several free tools to start building a community, including: Facebook groups stories posts. To get the best results from your campaigns, some say it’s better to combine paid and free social media leads. Social media sites all provide PPC ads in varying forms.

Social Media 342

Social Media Events PPC Article 342

GetElastic

AUGUST 16, 2019

Social Media. Social media offers an ability to engage with users and create a sense of connection before you approach them to buy products. If you want to reach customers and make sure you don’t end up in the corner, open your stores on social media sites. Email Marketing. Source: Statista.

eCommerce Marketing 149

eCommerce Marketing Live Chat eCommerce Marketing 149