Retail TouchPoints

SEPTEMBER 20, 2022

There’s been a great deal of hand-wringing around the advertising industry lately as brands deal with rising marketing costs. Marketing budgets are 9.5% Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1. . of total company revenue so far this year.

Omnichannel 264

Omnichannel Marketing Social Media Channel 264

Retail TouchPoints

JANUARY 24, 2024

Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure. Influx of AI and Hyper-Personalization AI and hyper-personalization will be a driving force in B2B ecommerce in 2024.

B2B 251

B2B eCommerce BigCommerce Omnichannel 251

Retail TouchPoints

FEBRUARY 27, 2024

In the last several years, retailers have increased the speed with which they have built online and mobile app presence. With this evolution into digital sales and the increased use of data mining, retailers are facing unprecedented challenges in digital security.

Payment Services 271

Payment Services Retail POS Operations 271

Smile.io

JANUARY 4, 2024

Onsite marketing is a way to increase ecommerce visitor engagement and sales by focusing on customer data and personalization. How does onsite marketing differ from traditional visitor engagement strategies?  What is onsite marketing Onsite marketing examples What is onsite marketing?

X-cart 67

X-cart eCommerce Marketing Live Chat 67

GetElastic

DECEMBER 7, 2017

Surveys show that 70% of customers get irritated by slow or chatty cashiers, and 49% hate seeing closed lines at peak hours. Retail Customer Experience ). The technology changes the customer experience and opens new marketing opportunities. Keep them waiting for 2.5 minutes, and they get annoyed.

Payment Services 133

Payment Services Merchant Services Customer Data Customer 133

GetElastic

DECEMBER 7, 2017

Surveys show that 70% of customers get irritated by slow or chatty cashiers, and 49% hate seeing closed lines at peak hours. Retail Customer Experience ). The technology changes the customer experience and opens new marketing opportunities. Keep them waiting for 2.5 minutes, and they get annoyed.

Payment Services 133

Payment Services Merchant Services Customer Data Customer 133

Retail TouchPoints

AUGUST 1, 2023

In fact, Retail TouchPoints’ annual Store Design & Experience Survey found that 78% of retailers have either already implemented or plan to implement digital signage in stores over the next 24 months. This can help increase the relevance and effectiveness of marketing efforts.”

Improvements 244

Improvements Management Information Download 244

Retail TouchPoints

JANUARY 4, 2023

Like the Macy’s Christmas window displays of the 1950s, retailers can find ways to pique the customer’s interest and add a little inspiration to the online purchasing process. The luxury goods market is an excellent example of where consumers have become accustomed to bespoke experiences. Bringing Luxury Online.

eCommerce 283

eCommerce Omnichannel Comparison Shopping Recommendation 283

RTP blog

OCTOBER 18, 2019

By Ally Azzarelli, GSP Retail As the retail landscape continues to evolve, finding innovative ways to enhance the customer experience is key. Frictionless or cashierless shopping helps customers save time while allowing retailers to gather detailed customer data and boost revenue. cities and states.

Retail 150

Retail Payment Services Payments Mobile 150

365 Retail

AUGUST 17, 2022

To remain competitive in today’s signal-saturated world, retail marketers need to deliver relevant, personalised content throughout the customer journey. Furthermore, real-time offers and content can be 10 times more effective than traditional outbound marketing campaigns. And he’s not alone.

Games 58

Games Marketing Multi-channel B2C 58

Retail TouchPoints

AUGUST 15, 2022

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. . Collect and Leverage First-Party Data .

Customer Loyalty 227

Customer Loyalty Customer Retail Shipping Costs 227

Kibo

APRIL 26, 2022

Consider the following statistics from a March 2022 Bizrate/Digital Commerce 360 survey of over 1,100 consumers. Hybrid online/in-store/mobile shopping journeys are becoming the new normal. For marketers, this means eCommerce agility should be top of mind. Why should marketers care about headless commerce?

Payment Services 62

Payment Services Marketing Multi-channel Mobile 62

Retail TouchPoints

SEPTEMBER 28, 2021

For others, data is oil. Whatever valuable commodity data represents, it’s key for retailers in their quest to drive innovation and differentiation in vital areas including marketing, customer experience and product development. Privacy is now part of the marketing mix,” said Kibel.

Consumer 276

Consumer Customer Experience eCommerce Technology 276

RTP blog

NOVEMBER 10, 2017

There are many reasons why marketers and customer experience professionals are finding great use cases for beacon technology. It provides a real-time view of the customer experience. This is now a key differentiator in many markets. A very short survey can be triggered to help understand which promotion is most effective.

Customer Experience 150

Customer Experience Technology Customer Mobile 150

iVend

OCTOBER 16, 2023

As discretionary spend decreases in inverse proportion to cost of living increases, and consumers think more carefully about where they spend, retailers have to get really smart about strategies to win and retain their share of the market. iVend helps retailers iVend helps retailers to capture and analyse customer data.

POS 105

POS Payment Services Payments Omnichannel 105

Omnisend

MAY 31, 2023

Reading Time: 9 minutes Most marketers who need bulk SMS services tend to think that Attentive is the best SMS marketing tool to interact with their mobile-first audience. It’s a robust SMS platform offering valuable customer data.

Multi-channel 88

Multi-channel Shopify Omnichannel eCommerce Platforms 88

Retail TouchPoints

APRIL 26, 2022

Brands are facing a customer data conundrum. While 49% of consumers say they’re frustrated by receiving irrelevant content and offers from brands, 45% say they aren’t comfortable sharing their personal data in exchange for more personalized experiences.

Customer 222

Customer Retail Information Consumer 222

Retail TouchPoints

NOVEMBER 22, 2022

Conversational commerce is a marketing strategy that integrates the conversational in-store experience that consumers know and love into the online shopping journey, making the buying process more personalized and convenient for eager shoppers. As a result, it empowers customers to make quicker and more efficient purchases.

Payment Services 243

Payment Services Live Chat Payments Retail 243

Retail TouchPoints

DECEMBER 30, 2021

This can detect sudden changes in the types of items the customer is purchasing, new locations and devices they’re shopping from, and new average ticket value — all of which can indicate ATO fraud. Without a network of known consumer actions and behaviors, merchants have no way of knowing if a new customer is a real person or a fraud.

Merchant Services 291

Merchant Services Customer Payment Services Social Media 291

iVend

OCTOBER 10, 2023

Retailers have to grow their share of a finite wallet, making promotions and customer experience an essential part of the retail mix. An earlier start – no fewer than four separate surveys (by LTK **, Radial , Bazaarvoice * and Celigo +) all found that shoppers are planning on starting their gift buying before Black Friday and Cyber Monday.

Technology 105

Technology POS Retail Gifts 105

Retail TouchPoints

FEBRUARY 23, 2022

Additionally, 66% of retail executives who responded to design:retail’s survey indicated that they spent time and capital updating the fronts of their stores to accommodate in-store pickup experiences. For example, many retailers rely on mobile technology to facilitate their curbside pickup operations.

Fulfillment 289

Fulfillment Vend Operations Technology 289

Algopix

JULY 13, 2023

In today’s competitive online marketplace, effectively managing customer relationships is crucial for the success of any eCommerce business. By leveraging CRM systems, businesses can personalize customer experiences, target marketing campaigns more effectively, and optimize sales processes.

Payment Services 78

Payment Services eCommerce Management Customer 78

RTP blog

MAY 14, 2018

Amidst this, one factor remains constant for large and small players alike: regardless of their sales strategy or business goals, they need to use customer data to arrive at better pricing decisions. Today, it has become easier to identify, acquire and connect transactional and behavioral data.

Food and Beverages 150

Food and Beverages Financial Services Presentation Banking 150

Optimizely

MARCH 27, 2019

” Trader Joe’s won the second year in a row as the American’s favorite grocery retailer on the Dunnhumby customer data survey. The brand personality is much more important in a world where the logo is seen mainly on a tiny mobile screen. Emotional marketing works. Is this person young or old?

B2C 323

B2C Management Social Media Magazine 323

MagentoBrain

FEBRUARY 21, 2023

Applying AI to digital marketing can effectively help optimize the consumer experience, increase consumers' favorability for the brand, and directly affect the brand's revenue. The following will describe the seven major marketing trends in 2023 for readers, as well as six tool applications that marketers cannot ignore!

Customer Experience 52

Customer Experience Customer Marketing Payment Services 52

Inflow Insights

OCTOBER 4, 2021

first hit digital marketers’ inboxes, there was an uproar. How would paid social advertisers continue to run effective campaigns and ads without crucial audience data? first broke, we (like most digital marketers) weren’t sure what to expect. Use a post-purchase survey. When news of Apple’s iOS 14.5

eCommerce 112

eCommerce Recommendation Social Media Events 112

Sailthru

JUNE 1, 2023

Experience #2: Men’s Wearhouse Style Quiz Objective: Collect preference data and re-engage customers Men’s Wearhouse created a quiz designed to convert one-time suit renters into active, engaged shoppers. Once customers share their data, Sailthru Experiences populates in your Sailthru user profiles.

Travel 78

Travel Customer Retention Demo Recommendation 78

RTP blog

DECEMBER 18, 2017

By Sam Darwish, Skinny IT Customers today are intertwined with digital ecosystems. From Gen Z to Baby Boomers, every demographic segment is at least familiar with their mobile device, and it’s highly probable they are using devices in their retail customer journey.

Retail 150

Retail Customer Data Information Mobile 150

Retail TouchPoints

AUGUST 29, 2022

The popular Canadian coffee chain Tim Hortons recently experienced negative publicity after multiple government agencies shed light on the company’s mobile app privacy policies and data collection methods. This discovery tarnished the reputation of a widely respected company with a long history of customer loyalty.

Mobile 312

Mobile Payment Services Payments Retail 312

SellBrite

JUNE 7, 2017

While many businesses tend to focus their efforts on pre-purchase marketing, solid post-purchase tactics can extend the effects of your hard-won sales and keep the retail ball rolling. Have you enrolled customers who just made a purchase in your brand’s loyalty program? Run a post-purchase survey.

Customer Loyalty 161

Customer Loyalty Social Media Customer Customer Retention 161

Optimizely

AUGUST 9, 2018

Jim Edgett, Head of Integrated Marketing at Gamestop. More and more brands are taking their buyer’s needs into account — doing surveys, focusing on personalization, and mapping the customer journey with care. As the ecommerce market gets even more crowded, the prices will only continue to rise. Is it dollars off?

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

GetElastic

SEPTEMBER 30, 2021

Editor's Note: This post was originally published April 4th, 2018 and has been updated to reflect the current state of GDPR and other data privacy regulations impacting eCommerce in 2021. Almost every online activity generates data that can be collected, stored, and shared. Source: STATISTS.

Consumer 144

Consumer Information Fulfillment Social Media 144

Ecommerce Platforms

JANUARY 27, 2023

The market for live chat software is predicted to increase to $1.7 Couple this with LiveChat’s own studies that show that “customers expect to chat online with businesses,” and the takeaway is clear: failing to provide this service can put you behind your competitors. On top of that, check how the vendor keeps customer data safe.

Live Chat 104

Live Chat Shipping Costs Multi-channel X-cart 104

Elsner

MAY 21, 2020

In today’s fast-paced market, the majority of the customers are turning to B2B Ecommerce stores to purchase their products directly. B2B customer experience has improved, but the consumers are waiting for stores to buck up and fulfill their expectations. The digital market doesn’t work like this. Paid Media.

B2B 78

B2B eCommerce Improvements B2C 78

FastSpring

MAY 13, 2021

How are you qualifying leads and converting leads to customers? The best-in-class brands make $4 for every $1 spent on marketing and advertising by localizing their checkout and using add-ons to drive up average order value. That means customizing when possible and offering localized options. Optimize for Mobile.

Payment Services 78

Payment Services Shopping Carts eCommerce Mobile 78

Kissmetrics

FEBRUARY 9, 2021

Website forms are a common way for customers to contact you, sign up for information or special offers, and ask for quotes or specifications on a particular product. They feel like an easy win because customer data is valuable, but many users balk at forms that ask for too much information or are a pain to fill out.

Information 304

Information Social Media Other Customer 304

GetElastic

MAY 20, 2022

We’ve put together sixteen quadrants of top eCommerce vendors in these categories: eCommerce platforms, Search, Payment, Loyalty/Rewards, CMS, CRM, PIM, Conversational Commerce/Chatbots, ERP, Email Marketing, Social Media, System Integrators, Tax, Analytics, & OMS.?? ?. Multichannel customer support. Personalized marketing.

eCommerce 60

eCommerce Payment Services Social Media Demo 60