Wiser

AUGUST 29, 2022

Most brands today are using what’s called a Minimum Advertised Price (MAP) policy to protect their business from resellers who could otherwise hurt their brand image, and profits, with too-low prices. Any experienced company knows how important a good MAP policy really is, both implementing it and enforcing it. at most retailers.

Retail 78

Retail Information Fulfillment Marketing 78

ChannelAdvisor

NOVEMBER 10, 2022

What Is a MAP Pricing Policy? It is a policy a brand or manufacturer imposes on its sellers not to advertise a product below a certain threshold. . For example, a vendor who sells below MAP over the phone or behind a members-only website is still within the confines of the policy. . What Are the Benefits of a MAP Pricing Policy?

eCommerce 52

eCommerce Recommendation Channel Other 52

ChannelAdvisor

NOVEMBER 10, 2022

What Is a MAP Pricing Policy? It is a policy a brand or manufacturer imposes on its sellers not to advertise a product below a certain threshold. . For example, a vendor who sells below MAP over the phone or behind a members-only website is still within the confines of the policy. . What Are the Benefits of a MAP Pricing Policy?

eCommerce 52

eCommerce Recommendation Channel Other 52

lateshipment

OCTOBER 11, 2023

Holiday marketing could be very different from marketing throughout the year. And this season, we come bearing holiday marketing ideas. Why should brands focus on their Holiday Marketing this season? Holiday Marketing Ideas brands should focus on 1. Additional Holiday Marketing Ideas Dress up your Homepage.

eCommerce 244

eCommerce Marketing Gifts Shipping 244

Forrester eCommerce

MARCH 16, 2020

Pandemics Forces Agencies To Rethink Employee Experience A slew of industry event cancellations and delays — like the live network upfronts, Advertising Week Europe, or Cannes Lions International Festival of Creativity – is forcing marketers and their agencies to rethink how to best work during a pandemic.

Marketing 271

Marketing Travel Events Information 271

Wiser

MARCH 31, 2020

A unilateral pricing policy is a policy by which a manufacturer announces the minimum acceptable resale price for a product, and may refuse to conduct business with any reseller it catches selling those products under that price. A Brief History of Unilateral Pricing Policies. UPP vs MAP.

Definition 88

Definition Online Retail Shopping Carts Apparel 88

Retail TouchPoints

APRIL 3, 2024

Consumer Study , 85% of consumers check a company’s returns policy before even making a purchase when shopping online, and 68% of U.S. Read on for actionable steps your company can take to implement a sound returns policy that will have U.S. consumers wouldn’t repurchase from a brand after a poor returns experience.

Shipping Costs 220

Shipping Costs Shipping Labels Shipping Consumer 220

Retail TouchPoints

FEBRUARY 21, 2024

This presents a dual shipping dilemma for businesses: how can they keep shipping costs on the business low, while also offering customer-friendly return policies? This means that when ecommerce retailers can’t provide the peace of mind that clear return shipping policies can offer, customers will take their money and run.

Shipping Costs 258

Shipping Costs Shipping eCommerce Small Business Retail 258

Retail TouchPoints

SEPTEMBER 20, 2022

There’s been a great deal of hand-wringing around the advertising industry lately as brands deal with rising marketing costs. Marketing budgets are 9.5% Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1. . of total company revenue so far this year.

Omnichannel 264

Omnichannel Marketing Social Media Channel 264

Forrester eCommerce

JANUARY 15, 2021

My father told me once, “If you see something wrong happening in the world, you can either do nothing, or you can do something” And I already tried nothing.

Social Media 246

Social Media Marketing 246

Forrester eCommerce

MARCH 30, 2020

An engineer who took issue with the policy and sent an email to executives and other engineers questioning the policy resigned shortly thereafter. Although the company has since amended its […].

Marketing 281

Marketing Other Information Customer Experience 281

Wiser

FEBRUARY 23, 2024

By utilizing Wiser’s Commerce Execution Suite, companies can enforce MAP policies effectively, maintaining a delicate balance between D2C aspirations and the realities of wholesale distribution. However, it is essential to implement the prices with caution to ensure fair and compliant pricing practices.

Marketing 78

Marketing Customer Multi-channel Channel 78

Kissmetrics

MARCH 3, 2021

With geofencing marketing, or location-based marketing, this convenient strategy turns into a reality. What Is Geofencing Marketing, and How Is It Used? With technologies like GPS and radio frequency identifiers, marketers can specify a perimeter or boundary based on a real-world location. How can you leverage it?

Marketing 315

Marketing Outdoor Consumer Mobile 315

Retail TouchPoints

JULY 21, 2022

But as more outside forces shine a spotlight on how those behaviors are turned into data that is leveraged for monetary gain, consumers are looking for more control over their information — and marketers are scrambling to keep pace. adults and 125 marketers. But a separate survey from Motive.co Data Privacy Becomes a CMO Priority.

Marketing 279

Marketing Consumer Information Customer Retention 279

Omnisend

JUNE 7, 2023

The essential parts of ecommerce GDPR are: Get consent : A user must agree to be included in your marketing campaigns. More importantly, ensure they have consented to receive marketing messages and promotional offers separately. 9 Update your privacy policy Make sure your privacy policy complies with the new GDPR.

Merchant Services 145

Merchant Services Payment Services Marketing Customer Data 145

365 Retail

NOVEMBER 8, 2021

Second highest, at 49% (409), was brands which ‘appear to be dishonest or boastful in their marketing’; for example by over-exaggerating their environmental impact by greenwashing. The post Honesty is the best policy when it comes to brand marketing appeared first on 365 RETAIL | Retail News.

Marketing 52

Marketing Social Media Consumer Information 52

ESW

OCTOBER 26, 2020

You need to make your COVID cleaning and health-related policies crystal clear. Mid-game NFL adverts may be out of the question, but thoughtful, comprehensive and clear brand messaging can go a long way to communicating your store’s health and safety policies. That means having a page dedicated to your coronavirus-related practices.

lightspeed 78

lightspeed Information Consumer Shopping Carts 78

Retail TouchPoints

APRIL 11, 2023

For some, however, this trade-off comes at the price of navigating frustrating and, at times, confusing return policies. With return policies differing from brand to brand, it can be exhausting for customers to keep track and often leads to more hassle than reward.

Customer Retention 288

Customer Retention Customer Loyalty B2B Customer 288

Kissmetrics

FEBRUARY 11, 2021

How important are marketing ethics when it comes to your purchase decisions? Promoting good causes and following marketing ethics can help your brand attract much-needed attention and drive ROI for paid ads. What are the most crucial marketing ethics you should follow? Let’s begin by discussing the basics of marketing ethics.

Social Media 275

Social Media Marketing Beauty and Health Consumer 275

ESW

NOVEMBER 12, 2018

Privacy policies have never been a hot topic. However, recent changes brought about by GDPR in May led to a flood of privacy policy update emails to customers. In turn, the idea of a privacy policy took on a meme level of notoriety, invoking eye rolls and no shortage of jokes. Page Society calls “authentic advocacy.”.

Customer 87

Customer Consumer Information Other 87

Groove

AUGUST 20, 2020

5 Holiday Marketing Tips. Increase brand awareness and drive more eCommerce sales by following these 5 holiday marketing tips: Provide a holiday shipping schedule. Leverage content marketing. Leverage Content Marketing. one of the many benefits of content marketing.). Use banners to promote holiday offers.

eCommerce 243

eCommerce Marketing Social Media Gifts 243

Kissmetrics

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. With new digital marketing companies popping up left and right offering a bit of everything (and truly speaking to no one), it’s no surprise you’re having a hard time finding the right one. .

Marketing 361

Marketing Social Media SEO Workshop 361

Forrester eCommerce

SEPTEMBER 23, 2019

IBM Reduces Rising Risks As Data Flows Between Partners With New Hybrid Cloud Data Protection Last week IBM unveiled a new solution – IBM z15 – which provides data privacy passports and helps clients manage who gets access to data via policy-based controls.

Marketing 253

Marketing Management Information Customer Experience 253

Kissmetrics

APRIL 7, 2021

Regardless of how seasoned a marketer you are, you can always benefit from the wisdom of those who have walked similar professional routes. A good way to learn from seasoned professionals is to check out some of the books they’ve written about different facets of marketing. It is also available in audio format. Hacking Growth.

Books 271

Books Marketing Social Media Consumer 271

Optimizely

JULY 23, 2019

But is Joybird’s marketing as trendy as their beloved sectionals? To get the full customer experience, we ordered a hexagonal floating shelf from Joybird and tracked every marketing touchpoint along the way. ?Want Want even more in-depth marketing reviews? Check out these recent episodes of Marketing Unboxed!

Marketing 150

Marketing Payment Services Outdoor Customer Experience 150

FastSpring

MARCH 15, 2024

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Games 179

Games Marketing Events Merchant Services 179

Wiser

DECEMBER 27, 2017

How can you maintain a market value for your products when it feels like everyone is just in a race to the bottom? By leveraging a well thought out MAP policy, you can not only maintain the price and value of your products but can incentivize your resellers to help you stand out and increase sales. . MAP Policy Benefits .

Channel 89

Channel Consumer Electronics Demo Electronics 89

Retail TouchPoints

JANUARY 26, 2024

Whole Foods Market debuted a new “pollinator policy” for its produce and floral purchasing in December 2023. Tanger Outlets added urban beehives at six U.S. locations in May 2021 , and Sam’s Club added “pollinator advocacy” to its 2025 goals for its private label Members Mark products in April 2022.

Supplies 241

Supplies Management Marketing Retail 241

Omnisend

AUGUST 12, 2021

As a marketer, it’s easy to feel like your tactics are a shot in the dark. While both print and digital marketing involve as much art as science, behavioral science is a critical tool for understanding how consumers react to various strategies. That principle is just as important in digital marketing. Reading Time: 7 minutes.

Marketing 148

Marketing Information Presentation Consumer 148

Optimizely

DECEMBER 3, 2019

Update your privacy policy. Finally, with all of these changes, updates to your privacy policy may be required. This is definitely not the place to skip out on legal advice, as your privacy policy protects both your customers and your business, and is highly personalized to your business operations.

eCommerce Marketing 195

eCommerce Marketing eCommerce Marketing Customer Data 195

Kissmetrics

SEPTEMBER 13, 2021

Back in the early days of the web, businesses were scrambling to make their advertising and marketing stand out. As marketers and publishers, we need to work around these barriers and use popup ads for the powerful advertising tool that they are and communicate important CTAs with our audience. Google’s Policy on Interstitial Popups.

Marketing 263

Marketing Subscription Article Mobile 263

Kissmetrics

DECEMBER 3, 2021

These costs have the potential to be incredibly damaging to marketing agencies. You may have heard about the great resignation, but what is it, and what can you do to stop your digital marketing agency staff from leaving? See how PTO fits in with your overall company policies, values, and the way it works. It’s official.

Marketing 240

Marketing Management Improvements Events 240

retailnext

OCTOBER 23, 2019

Having a clear return policy in place is good for your business. Start by Writing a Clear, Concise Return Policy. Make your return policy easily accessible to your shoppers. About the writer : Mike Abelson has been the head of Digital Marketing Department at Lendza for almost 3 years. That hurts, right?

Shipping Costs 52

Shipping Costs Retail Shipping B2C 52

Retail TouchPoints

JULY 13, 2020

A survey by CMO Council and Catalina found that 72% of marketers said the time gap from insight to action is too long, and nearly 60% point to inconsistencies with the level of depth and granularity of customer insights — while another 36% admit they simply don’t have the data they need to know shoppers.

Marketing 219

Marketing Social Media Shopping Carts Information 219

Sailthru

JUNE 16, 2023

We’ve compiled a partial list of our findings that will help marketers understand how their strategies need to adapt for an increasingly discerning consumer that wants to be engaged and entertained. Marketers not only should but must invest in secure in-app purchasing options. Only ask for data that you really need.

Marketing 78

Marketing Hobbies Mobile Consumer 78

Forrester eCommerce

APRIL 8, 2022

However, the cyber insurance market has been on a roller coaster, with skyrocketing premiums, changes in coverage, and a demand for policies that outweighs available supply. After years of affordable and readily available policies, the ubiquity of cyber insurance combined with […].

Supplies 195

Supplies Management Marketing 195

ESW

FEBRUARY 1, 2024

When it comes to online shopping, the German ecommerce market remains strong. And while German shoppers are similar to those in other Western retail markets, there are a few differences that brands should be mindful of when entering the market. The post Global Voices Report: The German Ecommerce Market appeared first on ESW.

eCommerce Marketing 78

eCommerce Marketing eCommerce Marketing Payments 78