article thumbnail

3 Things You Need to Do Before Deciding on a Rebrand of Your Small Business

Retail TouchPoints

In this article, you’ll learn three things you need to do before undertaking a small business rebranding: 1. Analyze Whether There are Shifts in Your Vision Your vision is what sets the tone for your business’ aspirations. These users may present new opportunities that require a small business rebranding on your part.

article thumbnail

How to Promote Your Small Business

Wiser

Starting and running a small business is one of the most rewarding experiences that anyone can have. But even with all this in place, it can still be difficult for small or local businesses to get noticed and stand out from the competition. Why Are Promotions Important For Small Businesses?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

33 best small business ideas to make money in 2023

Omnisend

Reading Time: 17 minutes Do you want to start a business but don’t know where to start? This article highlights the best small business ideas you can use to start your new venture. In this article, we’ll share the best small business ideas you can use to kick-start your entrepreneurial journey and achieve your personal goals.

article thumbnail

To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. Yet despite the complexities, an effective personalized approach to marketing is critical to success. Part of this personalization includes how and when they are contacted by their favorite retailers.

article thumbnail

UK small businesses squeezed by shrinking sales and unapproved debt

365 Retail

UK small businesses are navigating slowing sales growth, increasing payment waiting times and persistently soft jobs results, according to the latest data from Xero , the global small business platform. Although small business sales rose 4.5 Late payments continue to hurt small businesses.

article thumbnail

During the Holidays, Small and Mid-Sized Businesses Feel the Impact of Retail Crime

Retail TouchPoints

Retail crime was a hot topic throughout 2023, and it’s easy to see why. According to the National Retail Security Survey, losses attributed to retail theft rose to $112.1 Cracking down on retail crime isn’t just about stopping thieves anymore. billion in 2022, up from $93.9

article thumbnail

3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

Retail TouchPoints

As retailers shift more of their attention and dollars to digital content and community-building activities, livestreaming has moved into the spotlight. and global brands to consider its role in their marketing playbooks. Through a survey of 475 consumers, Influence Central also found that only 19% of U.S.