Remove privacy
article thumbnail

Ecommerce Personalization in the Age of Consumer Data Privacy

Retail TouchPoints

As the benefits of personalization become more apparent, the rise in data privacy concerns and their impact on organizations are beginning to take center stage. Reassuring customers about your security systems and ensuring you have all protective measurements in place is vital to the success of your mobile commerce systems as well.

eCommerce 232
article thumbnail

Retailers Get Real with AI: Four AI-Powered Apps We’ll See this Year

Retail TouchPoints

Using predictive synthetic data, a retailer could predict that a shopper who buys Starbucks ground coffee at Safeway on a Tuesday is also likely to buy Kerrygold butter in the same shopping trip — and could, for example, send them a mobile coupon while they’re in-store.

Retail 264
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

From Aisles to Algorithms: How Small and Medium Retailers Can Leverage AI

Retail TouchPoints

Companies should closely monitor AI bias, inaccuracy, cybersecurity, job displacement and data privacy. These chatbots can be rapidly embedded into a business’ website or mobile app and are usually built into cloud plan packages. AI technology models are complex and require a lot of data and computing power to train.

Retail 247
article thumbnail

Enterprise Meets Consumer Security: Exploring Approaches To Protect Employees At Home

Forrester eCommerce

Something that could include, but really goes to a place that is beyond awareness training? If you answered no, you’re not alone Employee privacy is a big reason why not. Does your organization have a strategy for protecting employees at home as a part of your overall cybersecurity program?

Consumer 326
article thumbnail

With Retailers Thinking Like Media Owners, Media Owners Must Think Like Retailers

Retail TouchPoints

Nike’s Training Club app and L’Oréal’s Content Studio are great examples of brands that have gone beyond simply selling products and branched out into territory usually dominated by publishers. They’ve understood that growing and maintaining an engaged audience centers around producing high-quality content.

Payments 281
article thumbnail

The Dark Side of the Surveillance Economy and What Retailers Should Do About It

Retail TouchPoints

In recent years the price of these “free” tools has come into focus: loss of privacy, mental health issues, overconsumption that is having a grave environmental impact, political unrest and human rights violations, to name just a few. When done right it shows that you value your customers’ privacy.

Retail 249
article thumbnail

Key Considerations For Your Retail Store For 2024

RetailMinded

In 2024, two critical factors will demand your attention: Consumer Privacy Rights Act (CPRA) and operational efficiency. Understanding CPRA The Privacy Right Act is there to, well–protect the privacy of your customers. But is it the Consumer Privacy Rights Act or California Privacy Rights Act?