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Product IQ: The Missing Ingredient In Most PPC Campaigns

Store Growers

Because in ecommerce, your products are the number one thing. And knowing more about them, and leveraging that knowledge, adds something that I call “Product IQ” to your campaigns. So in this article, I’ll show you what Product IQ is and how to use it to achieve better results. What is Product IQ .

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Sensormatic Solutions Adds Temperature Sensing to Help Minimize Food Waste

Retail TouchPoints

Sensormatic Solutions is adding PENN Connected to its Sensormatic IQ platform capabilities, to increase operational efficiency through remote refrigeration monitoring and digital compliance. The solution is designed to help retailers combat food waste and assist with compliance by monitoring product storage temperatures, both hot and cold.

Document 225
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Sensormatic Solutions Partners with Zliide to Enhance Self-Checkout

Retail TouchPoints

As the relationship progresses, data from the Zliide system will be integrated into the Sensormatic IQ ecosystem. The combined solutions will work to reduce shrink while making self-checkout simpler for customers.

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Sensormatic Solutions Improves Inventory Visibility to Reduce Shrink

Retail TouchPoints

The updated offering combines RFID-enabled detection systems and Electronic Product Code (EPC) item-level data with Sensormatic IQ, with the goal of unifying diverse data and insights through an intelligent operating platform.

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What is a Retail Media Network?

Kissmetrics

Notice the “sponsored” tag in the bottom right corner — this isn’t just a product listing; it’s an ad from a face mask company right on CVS’s website. Ads on retail media networks can be displayed on many pages, including: The home page Category page Search page Product detail page. Promote IQ.

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Sam’s Club Expands Network of Tech, Agency Partners to Help Brands Plan and Execute Retail Media Campaigns

Retail TouchPoints

Through MAP Partners Club, they can leverage world-class partners to integrate Sam’s Club advertising, providing one place to buy and assess performance of sponsored product campaigns — all while driving growth.”

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Petco Launches New Subscription Delivery Service for Fresh Pet Food

Retail TouchPoints

Source: Petco The fresh and frozen pet food category is expected to grow 3X to 4X in the next four years, reaching up to $6 billion , according to Nielson IQ. Petco has teamed up with Freshpet to offer subscription delivery of fresh dog food as consumer interest in direct-to-doorstep pet meal plans increases.