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What Gen Z Expects from In-Store Experiences: Shared Values and Community Connections

Retail TouchPoints

Even though “digitally native” is on the short list for describing Gen Z, its members are most certainly in-store shoppers as well, albeit with their own set of priorities and expectations. We wanted to make sure that we took a deeper dive, understanding that this is a complex group.

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The Next Generation of Shoppers Needs a Next-Generation Strategy

Retail TouchPoints

A new generation of shoppers, Gen Z, are bending online shopping to their will. Companies that don’t get their arms around this trend will find it harder and harder to capture these younger shoppers, who have more than $360 billion in disposable income, more than double the amount from three years ago. There are already 7.3

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Transforming Holiday Marketing in CPG Retail with Generative AI

Retail TouchPoints

As the explosive accessibility of image and text generation allowed the public to see this new technology at work before their eyes, VisualGPS research reveals that trepidation increased, with 53% of Americans saying they were very nervous about AI in 2022, rising to 63% in 2023. Consumers expect to see the real products and packaging.

Marketing 248
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To Tackle Workforce Issues, Retail Leaders Need to Display Their Vulnerability

Retail TouchPoints

With our Editors Perspectives column, you’ll get insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. I’m thrilled to see that’s starting to change, thanks to Gen Z and a small (but growing) number of business leaders who actually lead through vulnerability.

Retail 228
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‘Shopper Promiscuity’ Forcing Brands to Completely Reimagine How they Connect with Consumers 

Retail TouchPoints

But Rebecca Brooks, CEO of market research consultancy Alter Agents , sees it differently — in her view, “shopper promiscuity” on the rise. Recent research from Alter Agents found that the majority ( 62% ) of shoppers made decisions “in a promiscuous context.” This training hasn’t just come from the world of retail.

Consumer 308
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Gen Z to Beauty Brands: Want me to Buy? Let’s Talk

Retail TouchPoints

It’s easy to assume that Gen Zers, who are accustomed to having information served up to them, are averse to research. Gen Z is eager to leverage digital tools to research products, and their familiarity with how to do so makes them good at it. But the opposite is true. It’s All About Self-Expression.

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Meet the Next Generation of Shoppers: 3 New Shopper Archetypes Retailers Should be Aware of

Retail TouchPoints

Our latest research, from our next-gen cultural insights platform The Move — powered by a globally diverse, hyper-engaged community — surveyed over 600 people and has identified three new shopper cohorts in line with this shift in mindsets and behaviors. For retail brands, trying to balance these factors is difficult.

Retail 259