Remove still-afraid-of-shopping-online
article thumbnail

5 Ways Retailers can Begin to Market from the Outside-In

Retail TouchPoints

The dot.com bust in 2001 slowed, but didn’t stop, the inexorable move toward consumers shopping and buying online. The dot.com bust in 2001 slowed, but didn’t stop, the inexorable move toward consumers shopping and buying online. Retail marketing is undergoing its largest transformation since the dot.com boom.

Marketing 237
article thumbnail

The State of Gamification in Retail: How Brands Can Take Advantage

Retail TouchPoints

Consumers do not simply want to view ads, as traditional static shopping experiences are no longer the most captivating way to advertise to someone; rather, they want to engage with ads and develop a relationship with brands as they discover and purchase new products. more involvement than static content. That is where gamification comes in.

Retail 239
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Are Some People Still Afraid of Shopping Online?

Smile.io

Editor’s Note: This post was originally published April 16, 2015 and was updated for accuracy and comprehensiveness on April 6, 2018.

42
article thumbnail

Building Loyalty via Meaningful Online CX: Advice from Clarks, Frederic Fekkai and Hanna Andersson

Retail TouchPoints

Every retailer knows the value of a great shopping experience, but actually delivering on this promise can be a tricky challenge — particularly online. The Best Experiences Build Loyalty That Transcends Shopping Venues. webinar, hosted by CommerceNext. webinar, hosted by CommerceNext. and “Is it bleached?”

article thumbnail

What Can Retailers Do To Regain Customer Trust?

Retail TouchPoints

As many non-essential businesses such as consumer retail locations start to reopen, it’s more important than ever that they improve and optimize cleaning operations to keep customers safe and comfortable while shopping. COVID-19 has changed how customers feel about shopping — they’re afraid. Online grocery sales reached $5.3

Customer 276
article thumbnail

From Clicks to Bricks: Expanding Brand Loyalty Through Physical Stores

Retail TouchPoints

Even with the current uncertainty related to COVID-19, the C2B model has some advantages over traditional retail, especially in providing a seamless integration between online and retail shopping. Today’s consumers are digital experts and gravitate toward online platforms where they can shop 24/7.

Retail 207
article thumbnail

The New Retail Frontier: Where Sustainability Meets Customer Loyalty

Retail TouchPoints

Also, to celebrate Earth Month in April, the company rewarded eligible customers for shopping with purpose from select stores committed to making a difference. Sustainability is an enormous social issue and it’s here to stay. With consumers demanding more green initiatives, retailers and brands must reframe their business goals and programs.