With Retailers Thinking Like Media Owners, Media Owners Must Think Like Retailers
Retail TouchPoints
FEBRUARY 8, 2024
In fact, subscription video-on-demand services would already have the user’s payment information, and with the appropriate consent, could activate one-click purchase functionality for a variety of products on all kinds of shows without the viewer even having to scan a QR code. Lucy Cunningham is Enterprise Sales Director at InfoSum.
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