Remove privacy
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With Retailers Thinking Like Media Owners, Media Owners Must Think Like Retailers

Retail TouchPoints

In fact, subscription video-on-demand services would already have the user’s payment information, and with the appropriate consent, could activate one-click purchase functionality for a variety of products on all kinds of shows without the viewer even having to scan a QR code. Lucy Cunningham is Enterprise Sales Director at InfoSum.

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‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers

Retail TouchPoints

By 2022, regulations designed to protect consumer privacy and major technology companies will require users’ explicit permission to share and use data generated from digital interactions. is slowly following suit: California passed its own Consumer Privacy Act ( CCPA ) in 2018, and new national legislation was introduced in the U.S.

Retail 264
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A Practical Guide to Ethical Website Analytics – Top Solutions Reviewed

Ecommerce Platforms

As technology evolves, so does the power of digital surveillance. 75% of internet users in the US are more concerned with their online privacy than they’ve ever been. Dave Smyth, web developer at scruples.studio , is dedicated to building privacy-focused websites for his clients. “We Are you most worried about privacy?

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Amazon Comes Under Fire from FTC, U.S. Senate for Deceptive Membership Practices, Warehouse Safety

Retail TouchPoints

At the same time, the FTC said that Amazon also had agreed to pay $25 million to settle allegations that it “violated children’s privacy rights by failing to delete Alexa virtual assistant technology recordings at the request of parents and keeping them longer than necessary,” according to Reuters.

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With great data comes great responsibility

Liveintent

In a recent AdExchanger interview, Karthic Bala, EVP of Data, Product and Technology for CNET talked about the importance of upholding data privacy over monetization. Privacy is paramount to improving consumer experiences and building trust. In a sense, he’s right. They’re a package deal.

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Retail Auto-Replenishment: the Pros and Cons

GetElastic

To some, a self-ordering fridge might be an unsettling prospect or an invasion of privacy. Zak Edwards, MD at Prezzybox.com explains that auto-replenishment technology really could work to provide a faultless in-store experience for consumers. “On your device you visit your favorite store’s website.

Retail 141
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How Cookie Laws Impact Commerce

GetElastic

Over the past three years, you've no doubt had one of the experiences: heard about changes in privacy laws, seen a GDPR compliance pop-up (the 'accept all cookies' buttons that marketers hope you click), or maybe even tapped the "ask app not to track" on your iPhone. What's all the fuss about? Third-party cookies are due to be phased out.

eCommerce 146