Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

Retail 268

Retail Social Media Multi-channel Channel 268

Retail TouchPoints

NOVEMBER 10, 2022

Global ecommerce rose from 15% of total retail sales in 2019 to 21% in 2021. It now sits at an estimated 22% of all sales, according to a 2022 Morgan Stanley global ecommerce forecast report , which notes that “Over the long term, the ecommerce market has plenty of room to grow and could increase from $3.3 trillion today to $5.4

Consumer 302

Consumer eCommerce Marketing Retail 302

Retail TouchPoints

FEBRUARY 21, 2023

will hit more than $53 billion this year and experience double-digit growth over the next three years to reach $107.17 That’s a lot of money to walk away from, and Meta isn’t, especially as it (like everyone else) is being hit hard by declines in digital advertising spend. Social commerce sales in the U.S. billion.

Payments 213

Payments Social Media Merchant Services Consumer 213

Retail TouchPoints

JANUARY 24, 2023

What should advertisers be aware of when investing in this format? Let’s first look at what’s happening in the digital retail space to better understand how brands might use shoppable ads this year. Traditional search is declining. In January 2022, search grew by 24% YoY while the rest of digital grew 34% YoY.

Social Media 230

Social Media Channel Customer Loyalty Banking 230

Retail TouchPoints

JUNE 3, 2022

Digital advertising, whether it’s placed on search engines like Google or social media sites like Facebook, is the lifeblood of a successful ecommerce site. Shoppers can’t find a given retail brand if they don’t know it exists, and in a highly digital, post-COVID world full of choices, earning your share of traffic is critical.

Jewelry 240

Jewelry Social Media eCommerce Retail 240

Retail TouchPoints

FEBRUARY 8, 2023

The advertising industry is managing growing fears of inflation and an economic downturn as many top retail brand advertisers are dealing with the effects. For example, Snapchat lost 25% of its shares due to a decline in ad spending. Two things advertisers don’t enjoy are a rocky economy and a frugal consumer.

Social Media 232

Social Media Retail Customer Retention Consumer 232

Retail TouchPoints

FEBRUARY 9, 2021

Bolstering that finding is research by eMarketer which indicates that direct-to-consumer (D2C) ecommerce sales will expand to $18 billion in 2021. Bolstering that finding is research by eMarketer which indicates that direct-to-consumer (D2C) ecommerce sales will expand to $18 billion in 2021. Tell your story.

Food and Beverages 293

Food and Beverages Omnichannel Social Media Consumer 293

ROI Revolution

DECEMBER 8, 2022

In 2020, direct-to-consumer brands experienced a rapid burst in growth, with US digitally native D2C ecommerce sales surging 40% to $27.2 D2C’s digital-first business model was perfect for shoppers who were hesitant to shop in-person at the onset of the coronavirus pandemic. But now, the great D2C shift to retail is upon us.

Shipping Costs 78

Shipping Costs eCommerce Retail Shipping 78

Kissmetrics

JANUARY 20, 2022

Other mediums, like radio and tv , saw a 4 percent decline in reach during the pandemic, highlighting the importance of using social media to reach your audience. Other mediums, like radio and tv , saw a 4 percent decline in reach during the pandemic, highlighting the importance of using social media to reach your audience.

Webinar 181

Webinar Social Media B2B eCommerce 181

Retail TouchPoints

FEBRUARY 3, 2021

Obviously that is a huge decline, and to my knowledge we have never seen such a precipitous drop in foot traffic. Looking only at the data for the first two months of 2020, you might have been tempted to declare — and not without good reason — that it was shaping up to be a banner year for brick-and-mortar retailers.

Retail 244

Retail Consumer eCommerce Marketing 244

Retail TouchPoints

FEBRUARY 25, 2022

The company’s decline likely began when b8ta’s U.S. Experiential retailer b8ta officially shut down its U.S. brick-and-mortar operations on Feb. 18, 2022, according to the company website. It was an amazing seven years, and we are incredibly thankful to our employees, investors, partners, and shoppers,” said b8ta in a message to its U.S.

Operations 292

Operations Other Retail Toys 292

Retail TouchPoints

AUGUST 7, 2023

And Wish, which held that top spot back in 2018, has now dropped out of the top 50 completely after having fallen to #35 as of last March. There are other troublesome indicators for the company: Q2 saw declines across the board at Wish. followed by former #1 Shein , now bumped down to the #2 position. (It A Little Bit of History Repeating?

Shipping Costs 206

Shipping Costs Merchant Services Payment Services Shipping 206

Retail TouchPoints

AUGUST 24, 2021

As retailers prepare for the holiday shopping season ahead, many may be thinking that now is the time to start preparing, wondering if we are gearing up for another extended, ecommerce-driven season. While we likely can expect to see more digital acceleration, what do we know beyond that? Will the market bounce back?

Retail 263

Retail Definition Magazine Supplies 263

ROI Revolution

OCTOBER 1, 2020

Turbocharged ecommerce shift brings 31.8% Consumers spent nearly $212 billion on ecommerce between April and June 2020 according to new data from the US Department of Commerce. This nearly 32% increase clearly paints the picture of ecommerce’s growth during the pandemic. US ecommerce sales were only up 2.4% decline in Q1.

Department Stores 78

Department Stores eCommerce Apparel Electronics 78

Retail TouchPoints

JULY 20, 2022

OSF Digital’s Digital Strategy team (formerly known as FitForCommerce) developed the 2022 Omnichannel Retail Index (ORI) to establish a benchmark for current practices and, most importantly, provide a set of actions and recommendations for the future. The result? Loyalty programs. . Loyalty programs.

Omnichannel 247

Omnichannel Retail Mobile Social Media 247

Retail TouchPoints

FEBRUARY 26, 2021

The brand’s digital sales grew 82% YoY , which helped to offset the lack of in-store sales. as the company reported that its proprietary app saw a triple-digit increase in demand. When customers sign up to take advantage of this discount, they in turn offer their digital footsteps for the brand to follow. So, why do it at all?

Multi-channel 211

Multi-channel Social Media Sporting Goods Channel 211

ROI Revolution

FEBRUARY 10, 2022

The past two years have taken digital marketing professionals on a long and treacherous journey through the unknown. That’s why we conducted our 2022 State of Digital Marketing Survey, which asked nearly 200 marketers and decision-makers about their top trends and initiatives for the new year. Indeed, eMarketer found that 84.4%

Marketing 78

Marketing Social Media White Paper PPC 78

Kissmetrics

OCTOBER 26, 2020

In 2019, ecommerce sales were $3.53 Online shopping was a popular past time before the pandemic, but ecommerce has grown by 20 percent in 2020 alone. With the right preparation, ecommerce retailers can achieve double-digit conversion rates and consistent, year-over-year growth. trillion worldwide. trillion by 2023.

eCommerce 279

eCommerce Shipping Costs Reference SEO 279

Retail TouchPoints

SEPTEMBER 14, 2022

Billed as the next big thing in digital commerce — based largely on the format’s huge success on social platforms in China — both TikTok and Facebook have made headlines in recent months with reports of scalebacks in their live shopping plans stateside. Editor’s Note: Meta declined to comment further for this story.].

Social Media 256

Social Media Consumer Fashion Shopify 256

ROI Revolution

MAY 16, 2022

Social media app usage has soared throughout the pandemic as consumers become more digital-centric. We conducted a survey of over 170 digital marketing professionals from a wide range of industries and business types to help you navigate the constantly changing social media ecommerce landscape. of marketing decision-makers.

Social Media 78

Social Media B2B Food and Beverages Download 78

Ecommerce Platforms

NOVEMBER 17, 2022

Looking for a complete ecommerce checklist that will help you to grow your online business? You’ve built your ecommerce store , found customers who enjoy your products, and accelerated operations, until…you hit a plateau. And occasionally, it means identifying the marketing, optimization, and advertising elements that you’ve neglected.

Social Media 249

Social Media Merchant Services Shipping Costs eCommerce 249

Ecommerce Platforms

SEPTEMBER 21, 2020

We purred through data from more than 2,000 of the world’s most visited eCommerce retailers across multiple categories, including: Fashion. The findings showed many eCommerce anomalies due to the COVID-19 pandemic. Advertiser confidence fell as the pandemic stretched to June 2020. Ecommerce Consumer Demand Trends.

Beauty and Health 118

Beauty and Health eCommerce Shipping Costs Marketing 118

ROI Revolution

JUNE 17, 2022

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. Among our respondents, paid search advertising ranks as the top initiative for 2022 , with 55.2%

PPC 78

PPC Mobile Social Media Search Marketing 78

ROI Revolution

MAY 18, 2021

Programmatic advertising is an efficient, data-driven way of buying highly relevant audiences at scale. It is the most efficient way to buy digital ads and get your ad live in the current advertising landscape. Video Advertising. Published May 18, 2021. Programmatic video ad spend is projected to surge 31.3%

eCommerce 78

eCommerce Reference Outdoor Consumer 78

ROI Revolution

DECEMBER 1, 2022

Cyber Week 2022 was a record-breaking shopping event despite rising inflation rates, higher costs to advertise, and continued supply chain strain. In this article, get a clear picture of Cyber Week 2022 results with stats, trends, and data, plus insight into how current ecommerce concerns impacted the busiest shopping period of the year.

Shipping Costs 78

Shipping Costs Electronics Toys Mobile 78

ROI Revolution

SEPTEMBER 28, 2022

Every digital marketer knows that some marketing dollars perform better than others. The Pareto Principle is often applied in marketing to describe the fact that 80% of your results tend to come from 20% of your advertising spend. Paid Advertising + CRO: A Perfect Partnership. What Is Conversion Rate Optimization?

Marketing 78

Marketing eCommerce White Paper Social Media 78

ROI Revolution

MAY 3, 2022

Without properly tracking attribution, you can’t measure the success of your advertising campaigns. We conducted a survey of over 170 digital marketing professionals from a wide range of industries and business types to help you navigate the tumultuous ecommerce landscape. It’s the most important trend for managers at 60.5%.

Consumer 78

Consumer Social Media Multi-channel Events 78

Algopix

SEPTEMBER 26, 2023

In the fast-paced world of eCommerce, staying ahead of the competition and identifying new growth opportunities is crucial for success. By thoroughly examining your industry and identifying unmet needs, you can uncover untapped eCommerce opportunities that can lead to increased sales and profitability. What is a Market Gap?

eCommerce 129

eCommerce Marketing Social Media Supplies 129

ROI Revolution

FEBRUARY 10, 2022

From the supercharged growth of ecommerce to the supply chain crisis that’s making it difficult for materials and products to be shipped, the effects have ranged from negative to positive for different industries. US sportswear and swimwear revenue declined 27.1% US sportswear and swimwear revenue declined 27.1%

Sporting Goods 78

Sporting Goods Apparel Clothing Outdoor 78

Retail TouchPoints

SEPTEMBER 28, 2021

It is all very complex, and people rely on internal and external experts, such as privacy departments and privacy officers, to guide them,” explained Gary Kibel, who is a partner at Davis & Gilbert LLP and has expertise in digital media and privacy. “I Some say that in the new era of retail, data is gold. For others, data is oil.

Consumer 258

Consumer Customer Experience eCommerce Technology 258

ROI Revolution

JANUARY 4, 2021

Let’s take some time to review last month’s COVID-19 + ecommerce news as we prepare to move ahead into January. Visit this blog post for more COVID-19 news about where the world of ecommerce has gone since last March when the pandemic started. Pandemic accelerates digital retail: Stats + trends.

eCommerce 78

eCommerce Payment Services Food and Beverages Small Business Retail 78

ROI Revolution

SEPTEMBER 7, 2021

COVID-19 pushed US adults to spend more time with digital media than ever last year. In this article, we’ll dive into the latest 2021 ecommerce industry stats and trends, how the coronavirus pandemic has impacted various industries, and tips and strategies for brands and retailers in 2021. Home furnishing ecommerce reached $92.32

Electronics 78

Electronics Apparel Consumer Electronics Home Furnishings 78

ROI Revolution

APRIL 14, 2021

As coronavirus cases continue to decline, what does the future hold for the home goods industry? As coronavirus cases continue to decline, what does the future hold for the home goods industry? Download our 2021 Ecommerce Tech + Trends Report to uncover strategies & insights that will propel your brand forward in 2021.

Home Furnishings 78

Home Furnishings Webinar Consumer eCommerce 78

Liveintent

OCTOBER 6, 2020

To prove yourself a top digital advertiser, you’ll need to think outside of the box. According to a survey by Retail Touchpoints , 87% of consumers say that a discount offer will most strongly motivate them to complete a digital purchase , followed closely by a loyalty program offer (62%).

Marketing 118

Marketing Gifts Consumer Books 118

ROI Revolution

SEPTEMBER 24, 2021

The ecommerce landscape has experienced a multitude of changes in 2021, and Q3 was no exception. But keeping up with the digital landscape can feel like running through an endless maze of possibilities where the path you’ve chosen may change at any moment. Published September 24, 2021. Walmart’s on a Roll. Walmart Corporate Blog).

eCommerce 78

eCommerce Social Media Shipping Costs B2B 78

Omnisend

FEBRUARY 7, 2021

With digital advertising on Google, Facebook, and other social media showing declining results , customer reviews have become such an essential part of making purchase decisions—so much so that we now trust online reviews as much as we trust recommendations from our closest friends and family. Reading Time: 6 minutes.

Customer 148

Customer Marketing Social Media Article 148

Korona

AUGUST 9, 2022

Inflation is an economic term that describes rising prices, which can result in a decline in purchasing power over time. The rate at which purchasing power declines can be represented by the average price increase of a selected set of goods and services over some time. . One thing is sure, though: inflation will not last forever.

Shipping Costs 97

Shipping Costs Small Business Retail Payment Services POS 97