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Non-Alcoholic Brand Boisson Files for Bankruptcy Protection, Closes all Stores

Retail TouchPoints

The non-alcoholic (NA) beverage brand plans to continue operating as a wholesaler and a DTC ecommerce retailer. Boisson’s Board of Directors has determined that entering into a restructuring process for the company to shift its operational focus is in the best interests of its creditors and other stakeholders,” Bodkins wrote.

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Bed Bath & Beyond, Overstock Get New CEOs

Retail TouchPoints

. — parent company of Bed Bath & Beyond and Overstock.com — has appointed new CEOs for both brands, and also named Camping World CEO and TV personality Marcus Lemonis as Executive Chairman of its board of directors. The appointments follow the abrupt departure of former Beyond CEO Jonathan Johnson in November 2023.

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Contentsquare CMO Reveals Why Brands’ Best Acquisition Strategy is a Retention Strategy

Retail TouchPoints

Ecommerce sales are expected to hit $6.3 Despite this macro growth, ecommerce site abandonment remains a big issue for all brands, regardless of their size or product category. Additionally, overall ecommerce conversions decreased by 5.5%.

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Sunnier Economic Outlooks Drive Peak Season

Retail TouchPoints

While consumers still make plenty of online purchases, analysts expect ecommerce sales to grow more moderately in the near term compared to the past few years. Retailers increasingly strike balances between direct-to-consumer ecommerce and omnichannel strategies to keep products in stores and in front of consumers.

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Experimentation: The Holy Grail for Personalization, but Challenges Lie Ahead

Retail TouchPoints

Today’s online shoppers are looking for ecommerce businesses to connect with them on a personal level. By delivering relevant, targeted content and experiences — commonly known as personalization — ecommerce companies can increase engagement, conversion, average order value and ultimately, revenue. But potential obstacles lie ahead.

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Stitch Fix Names Macy’s and Walmart Vet to CEO Role

Retail TouchPoints

Stitch Fix has named former Macy’s Chief Customer and Digital Officer Matt Baer to the role of CEO and a member of the Board of Directors, effective June 26, 2023. Prior to joining Macy’s, Baer was VP of Ecommerce at Walmart.com , where he helped lead the transformation and scaling of Walmart’s digital business.

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For Better Customer Experience, Make Your Website Easier to Search

Retail TouchPoints

Customer experience (CX) optimization is a necessity for ecommerce retailers and other online businesses that want to convert visitors, drive sales and cultivate customer loyalty. A recent ecommerce search report by a leading customer experience platform provider tested sites and surveyed both customers and ecommerce professionals.