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What DTC Disruptors Can Teach Legacy Brands About Leveraging First-Party Data

Retail TouchPoints

With tracking cookies departing and consumer data privacy concerns rising, first-party data — information that companies collect directly from their customers — represents a much-needed gold mine for retailers and brands. They’re not using data, especially first-party data, to understand what consumers want.

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How Has Customer Experience Been Transforming and What Value It Holds In The Future?

lateshipment

From brick-and-mortar to e-commerce, businesses have been running successfully all these years by building their foundation on just a question — “What do customers want?” While product quality might have been the criteria two-three years ago, it’s no longer the reason why customers choose to do business with you.

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Turn Innovation into Action: Top 10 Takeaways You’ll Get From #RIC21

Retail TouchPoints

Curious about how consumer attitudes and behaviors are evolving? Want the latest thinking on how brick-and-mortar stores can be reconfigured for a post-pandemic environment? What consumers really want from brands and retailers. Practical ways to harness the enthusiasm of values-driven consumers.

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Design Exec: Understanding Human Nature is ‘Terra Firma’ in a Fast-Changing Retail Industry

Retail TouchPoints

That means he studies culture and how we as humans live, interact and respond emotionally and physically to the world around us in order to help brands shape their physical experiences. People are still the same. Prior to moving to the Midwest, he’s lived in Seattle, California and even France. That’s how you become reactive.

Retail 254
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Macy’s vs. HBC: Two Different Takes on the Ecommerce Spinoff

Retail TouchPoints

But in the retail realm, activist investors have recently latched on to a tactic that is relatively new — pushing ailing store brands to spin off their ecommerce business into a standalone company. So why are shareholders pushing for it?

eCommerce 274
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Capitalizing on Livestreaming’s Growth Potential: Expert Advice for Newbies

Retail TouchPoints

Livestreaming, also known as live commerce, is still emerging in Western markets, particularly when compared to the booming Chinese livestreaming market. And why are livestreams so effective? But Coresight Research indicates that growth is imminent in the U.S. festival in 2022 for proof.

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Retail Media: Everything You Need to Know

Retail TouchPoints

Retail media vs. Commerce media Why is there so much excitement about retail media? Why is retail media growing so fast? Why are so many retailers launching retail media networks? For several years now the term “retail media” has been buzzing around both retail and media circles. What is a retail media network?

Retail 279