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Zebra Technologies Appoints New CEO and Executive Board Chair

Retail TouchPoints

Zebra Technologies has named Chief Product and Solutions Officer Bill Burns as its next CEO and board member, effective March 1, 2023. Burns, a 30-year technology veteran, joined Zebra in 2015 as the company’s SVP of Enterprise Visibility and Mobility, and was promoted to the product and solutions chief role in 2018.

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Retail 2008 To 2018: A Decade Of Revolutionizing The ‘How’ Of Customer Engagement

RTP blog

So, I looked back at my digital folders containing articles from 2008 and, not really surprisingly, I found a lot of similarities between the topics we covered 10 years ago and the topics we’re focused on moving into 2018. The technological revolution certainly has had a strong hand in configuring the “how” of customer engagement.

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As Inflation Weakens Shopper Loyalty, Retailers Can Win Them Back With Data and Personalization

Retail TouchPoints

As a result, retailers need to rethink how they attract and retain customers by looking at data not just from recent months but also from the last time shoppers felt this much economic pressure — the Great Recession of 2008-2009. The Brand Must Build Loyalty to its Customer, Not the Other Way Around. said Krakovsky.

Retail 266
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The Future Of Documents: Content Creation Is Ripe For Its Own Digital Disruption

Forrester eCommerce

It was sometime in 2008, and people interested in collaboration and “Enterprise 2.0” I remember the first time I saw a Google Doc. on Twitter were circulating a link to a list of like-minded tech professionals. I clicked on the link, and my jaw dropped. The document looked like it was alive. There were about […].

Document 430
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Seen and Heard at #NRF2024: 5 Trends from the Big Show

Retail TouchPoints

The positive vibe of the show was largely driven by retail executives’ obvious eagerness to explore which new technologies would help them maximize customer retention and business growth in 2024. Artificial Intelligence (AI) It should come as no surprise that AI was the “golden child” of this year’s Big Show. Is it the real deal?

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Digital Marketing Tactics for Uncertain Times

Retail TouchPoints

According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI. And returns impact other metrics like brand loyalty and customer satisfaction and maybe even product quality.

Marketing 302
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6 Keys to Empowering Store Associates During the Holiday Season

Retail TouchPoints

retailers will add 410,000 seasonal positions this year, which is the lowest number of jobs added in the quarter since 2008. Understand who has the skills to engage customers and who is better suited for non-customer-facing jobs,” Brown advised. “If Assess technology gaps and make better use of what you have.